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State of the Industry: The 3 Biggest Changes To Social Media Marketing

Social media marketing seems to change more than any other industry out there (except perhaps the tech industry itself). One day, your proven tactic to reach your audience no longer works. One week, a new social platform sweeps the...

source: By Emma Fitzpatrick
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Publishers are preaching balancing ads with subscriptions now more than ever, but the models conflict. The ads side wants as much audience as possible, and putting up a paywall or meter inevitably limits ad inventory — even if...

source: Digiday

Lately, there is a lot of discussion happening on Artificial Intelligence and its capabilities in web designing. Believe it or not, AI can do anything. Of course, we can see that many companies are experimenting creative things related...

source: Business 2 Community

The billboards on Sunset Boulevard in my hometown of L.A. are in hot demand. This seems strange when you consider that the billboard is the oversized modern descendant of some of the oldest forms of human advertising. But its role...

source: Adweek

Recently, David Attard wrote about analytics and KPIs (key performance indicators), and how they can be used to understand our website users better — and, in turn, to help us design better experiences for those users. He told us about the important metrics to analyze...

source: Sitepoint

Visual content is becoming more powerful than ever on social media. The more we use our mobile phones, the bigger the urge to share a glimpse of our daily lives through images and videos. The usage of Stories is on the rise on social media...

source: ClickZ

Which platforms should you use? What kind of messages do you put out there? What time of day should you post? All of these questions seem to be on every association marketer’s mind daily. And it seems that the answer to...

source: LinkedIn

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