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'The greatest' marketing lessons from the life of Muhammad Ali
Muhammad Ali was a marketing master. Whether he was promoting himself or his next fight, Ali knew how to pull the right strings to draw an audience. This is a feat that should not be taken lightly. Take this into consideration: As a black...
For businesses that need to make deliveries, move equipment or facilitate other transportation, you might want to consider leasing your business vehicles. Buying business vehicles might sound like a better investment, but leasing can be appealing especially for businesses...
Maria Contreras-Sweet, administrator at U.S. Small Business Administration, discusses the impact of small business on the U.S. economy ahead of this week's "Small Business Saturday." She speaks on "Bloomberg Daybreak: Americas."
Promotional products are the perfect way for a company, business or organization to introduce themselves to a wide variety of people in whimsical, useful and memorable ways. Few advertising methods provide a better first impression and have such a lasting impact as a promotional...
So you're a business owner who has been hearing for years about how you should be out there Booking Faces, Tweeting your InstaPins and everything else the millennials are doing these days. At first, you resisted. You thought, "You know, that might be great for some people,...
Increasing marketing ROI is a challenge for every organization. Startups, in particular, can find creating the right marketing plan a daunting task when building a scalable business. After all, how do you effectively turn your MQLs into converting customers? And how do you...
It is easy to get distracted or downright seduced by the opportunities all the new technology and social networks provide. Frankly, the possibilities are really only limited by your imagination. However, you must keep in mind that these new channels for distribution and...
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