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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 11 Feb. 2015

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5 ways to ensure you're writing great content in 2015
theEword
Last year's Google algorithm updates made it abundantly clear that "Google-friendly" and "reader-friendly" are starting to mean the same thing. This is very pleasing news for content writers. It means we don't need to ruin nice pieces of writing for the sake of SEO protocol anymore. With this in mind, we have five content-writing tips that we'd like to share with you.
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Why your content is written for the wrong persona
Business 2 Community
Are you writing your content to fit your prospects' reading styles? Surprised that readers have communication styles? Sure they do! Whether you're listening to a message or reading it, you evaluate it and interpret it using similar criteria. There's a lot of well-written content that has less impact, simply because it's not written appropriately for the intended audience. Delivering your message in a way that fits your audience helps you gain credibility and influence, and helps produce the results you're after.
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Google introduces rich medical content into knowledge graph
Search Engine Land
Google has said that "one in 20 Google searches are for health-related information." Yet the information available in search results can be incomplete or untrustworthy, though there are many credible sources as well. To improve the quality of health-related search content, Google is introducing structured and curated health information into the PC knowledge panel and info cards that appear in mobile search results. Google has tapped doctors, medical illustrators and the Mayo Clinic to develop in-depth information for more than 400 health and medical conditions.
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Why website structure and content marketing go together like spaghetti and meatballs
Skyword
Website structure refers to a hierarchical organization of data that indicates to users, search engines, and the Internet what your content is about and how to successfully find it. This includes website pages, category pages, article pages, and tag pages. Each individual Web element is important on its own, but they're just as important together. By understanding how these pages coexist, you can successfully organize your content to ensure search engines index it and your target audience frequently consumes it.
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SPONSORED CONTENT


NEWS FROM STC


Join STC Today and Be Entered to Win a $50 Barnes & Noble Gift Card

Joining the Society for Technical Communication (STC) is a simple decision. STC provides support and resources for technical communicators to build a strong career. The educational opportunities that you gain access to as a member of STC are well worth the price of admission. By signing up today, you'll be entered to win a $50 Barnes and Noble gift card! Whether you're just starting out your career or are an advanced practitioner, STC has something for you. This promotion ends at midnight EST on 28 February.
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Brand New Course Begins 28 April: 'Technical Communication in the Business Environment'

We're pleased to announce that beginning 28 April, STC will offer a brand new course: "Technical Communication in the Business Environment," led by Sharon Burton of Anthrobytes Consulting. This course is for people who develop technical communication in a B2B or B2C environment and want to learn how technical content impacts and affects many areas of the business, some visible and some invisible. If you’ve ever felt like technical communication is important but didn't know how to articulate it, join this course to understand how and why technical communication impacts multiple groups and the bottom line. Seats are limited so sign up early!
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Extended Summit Early Bird Deadline Ends This Friday, 13 February at 3 PM EST (GMT-5)

If you missed your chance to register for the Summit at the early bird rate of $875 for members and $1275 for nonmembers, you're in luck! The deadline has been extended until this Friday, 13 February at 3 PM EST (GMT-5). This means that you have TWO MORE DAYS to lock in a lower rate. The Summit registration rate will increase to $1075 for members and $1475 for nonmembers after that time, so don't delay and register NOW! And don’t forget: if you're a nonmember, it actually costs less to sign up to become a Classic STC member ($225)and register for the Summit at $875, than if you just registered for the Summit at the early bird price of $1275.
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It's Time to Reserve Your Exhibit Space and Sponsor at the STC Summit!

Reserve your space now for the 2015 STC Technical Communication Summit and Expo in Columbus, OH, 21-23 June. The Expo is considered the premier event to unveil and demonstrate new and exciting products, services, and technology to the world of technical communication. Get your company involved and be part of this "must attend" conference of the year. With over 700 attendees, these highly skilled professionals gain training and career development from technical sessions, networking opportunities, and interaction with exhibitors and sponsors. To learn more, please visit the STC Summit website.
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Renew Now and Dodge Added Fees!

2014 STC memberships have expired and we are sorry to see you go. But if you renew now, you can avoid late fees starting on 28 February. Get your membership benefits back today and take advantage of these great perks like 14-day advance access of new postings on the STC Job Bank (with over 64,000 people viewing the STC Job Bank in 2014, this benefit is a must have to stay ahead of the competition); great online courses like Minimalist Writing or TechComm 101 coming in March and April (members save $400 off the nonmember rate); Intercom online, TechComm online, HP and Liberty Mutual discounts, and even more. Don't delay, renew now!
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Read the January Issue of Intercom

STC members — the January issue of Intercom, with a Tech Comm Fundamentals theme and guest edited by Marcia Riefer Johnston, is now online. Take advantage of one of the benefits of STC membership and access it today. Print subscriptions of Intercom are now available to nonmembers. Click the "Subscribe" link in the side menu bar of the website for more information.
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IN THE NEWS


Picking an authoring tool for HTML e-learning development
Training Zone
The easy availability of various types of e-learning tools that facilitate the formulation of innovative and effective e-learning courses is beneficial to all instructional designers. Articulate Storyline, Captivate and Lectora are some of such versatile e-learning authoring tools that have influenced the present-day HTML e-learning arena considerably. All of these are resourceful authoring tools and have ready templates and all other related resources that assist in the creation of top class e-learning documentations.
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The army of ghostwriters behind King Content
TechCrunch
Ghostwriting in itself isn't bad — in fact, far from it. For one, it allocates talent where it belongs. There are plenty of talented and respectable ghostwriters who have made their careers off of using their writing skills to help bring ideas to life that otherwise may never see publication. Ghostwriting for companies can also be viable. Many CEOs may not be the best writers, just as many writers would not necessarily make the best CEOs. Ghostwriting can be done in a way that is both sustainable and beneficial.
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How top journalists are pivoting their careers in writing into brand journalism
Skyword
While journalism and other careers in writing have been an institution for centuries, massive changes make staying in the industry as shaky an endeavor as leaving. For years, the structure was consistent: You come into a newsroom, spend your time writing less interesting stories, find your niche, and then achieve career success (to put it simply). However, with so many newsrooms laying off staff members and the very face of journalism rapidly shifting, many of these conventional career paths have fallen by the wayside.
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Publishers, agencies must shift their focus from 'Big Data' to big content
AdWeek
Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology. Yet not too long down the road, this tech mania will quiet down, leaving our industry to focus on what will be the ultimate competitive differentiator — superior content.
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TechComm Today

Copyright 2015, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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