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Is interactive content in your future?
Marketing Land
With more than three quarters of both B2B and B2C marketers practicing content marketing, it's safe to say it has become a fundamental element to most online marketing strategies today. Businesses across verticals and industries are creating content daily — from whitepapers and e-books to blog posts and streaming media. However, with more and more content being produced and published regularly, competition has become fierce, forcing businesses to become more creative than ever before in their content endeavors.
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4 free resources for prolific content creators
Business 2 Community
Marketing content is growing ever more competitive. Blogging has become incredibly sophisticated, with businesses using stunning visuals and beautifully simple copywriting to convey their messages. Brands are even turning to increasingly diverse forms of content creation, using infographics, e-books, videos and more to reach their audiences. Thankfully, there's no need to shell out a small fortune on expensive software and outsourced content. With the help of these four content creation resources, your business can create its own range of diverse, stunning and engaging content assets.
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SPONSORED CONTENT


6 information architecture facts every business should know
Marketing Land
Information architecture is organizing, labeling, prioritizing, and connecting site content so it is (a) easy to use, and (b) easy to find. Many Web professionals confuse information architecture with site navigation, technical architecture, and even search engine optimization. To help readers further understand the importance of IA in the site design and redesign processes, here are some details to remember.
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3 deceptively simple (but powerful) tips for writing persuasive landing page copy
MarketingProfs
Does the following sound familiar? You're struck with inspiration and you write what you think is killer landing page copy. All the essential elements are there: social proof, your unique value proposition, a detailed list of benefits, and a clear headline. You've also brushed up on your psychology to make your argument more persuasive, and you employ all the best-practices you know. But then you check your analytics ... and in spite of all your hard work, your conversion rate sucks. What gives? Writing a persuasive landing page isn't as simple as running through a checklist of best-practices.
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NEWS FROM STC


Spring Cleaning To-Do List: Register for the Summit Before Rates Go Up!

Spring has sprung, which means the STC Summit, 21-24 June, is just around the corner. Take care of your spring cleaning and register for the Summit today before rates go up! Your Summit registration is an all-access pass to the premier technical communication conference and includes can't-miss opportunities such as 80+ education sessions, chances to make valuable peer-to-peer connections, speed networking, inspiring keynotes from Nancy Duarte and Denise Jacobs, and access to the fast-paced, exciting Expo Hall. Check this item off your list today so you don't have to worry about it anymore and you can get busy planning your time in Columbus, Ohio. Register today!
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Brand New Course Details How TechComm Fits in Business

Our newest course is aimed at people who develop technical communication in a B2B or B2C environment. Are you having trouble understanding how technical content affects different areas of your business? If you've ever felt like technical communication is important but didn't know how to articulate it, STC has a brand new course just for you! "Technical Communication in the Business Environment," our newest course, is aimed at people who develop technical communication in a B2B or B2C environment. It is designed to help you understand how and why technical communication impacts multiple groups and the bottom line. Instructor Sharon Burton of Anthrobytes Consulting will explain everything from how a business works financially to how to tie your technical content to overall business goals. Don't delay, seats are limited and going fast so sign up today!
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Exhibit Space and Sponsorship Packages to Fit Any Budget

Now is a great time to get involved and grow your customer base. The STC Summit and Expo attracts over 650+ attendees with titles including technical writers, documentation managers, content strategists, information architects, and more. Attendees also include technical communicators from municipal, county, state, and Federal governments, as well as individuals from private industry, large and small corporations, and academic institutions. Over 60% of our attendees are the decision-makers or have the direct influence over their departments or clients’ purchasing decisions. Register today! Expo space is limited and sold on a first-come first-served basis.
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Join STC and Save on Membership Dues!

There's no better time to renew or join STC for 2015 than right now. Classic, TC Professional, and Student memberships are now 10% off. Don't forget that STC provides many great benefits for our members. We offer award winning publications, top notch educational offerings, and direct involvement through our chapters and special interest groups.
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Grow Your Chapter or SIG! New and Renewing Members Get Free Community Membership

It's time to start your engines, shift your recruitment strategies into high gear, and begin the 2015 Chapter and SIG new and renewal member race. This year, member recruitment and retention will not only strengthen your association but also your Chapter or Special Interest Group (SIG). Recruit a member and they will receive a free 2015 community membership.
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IN THE NEWS


How do content strategies for B2B and B2C businesses differ?
Forbes
Successful marketing strategies for B2B and B2C markets are very different. A strategic content marketing campaign is an essential part of modern marketing efforts — inbound and outbound — and the content you publish matters more now than ever before. But depending on the context — B2B or B2C — you'll have to change the approach of your content strategy to maximize returns.
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10 tips on how to improve your writing skills
Small Business Trends
So you have a website for your business. Now what? Once you do have a website or blog, what do you put there? Contact information is a good start. And you might want to offer a few reasons why visitors should use your service or buy your product. But is that enough? Not according to content marketing experts. You also need solid informational articles and posts that engage readers and position your company as a primary source of expertise. How do you create great content for your website?
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How and when to publish content in order to score big on social media
Business 2 Community
So much of digital marketing these days is about producing high-quality content that gets published and shared. You can control the publishing part. Can you control the sharing part? Sharing begins with promotion — the timing, targeting, and strategy behind solid distribution. To achieve your social media benchmarks, you need to understand what type of content will resonate in specific verticals, and when.
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A business plan canvas tool made for reporters, entrepreneurs and teachers
PBS MediaShift Idea Lab
Digital journalist Damien Van Achter recently open-sourced a prototyping canvas. He calls it the "Lean Journalism Canvas" and it's based off business modeling tools that outline partners, resources, value propositions and revenue streams. For each journalism project, Van Achter has students plan out things like hypothesis, team's legitimacy, storytelling strategy, audience makeup, how they'll track impact, and how will they generate revenue.
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TechComm Today

Copyright 2015, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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