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STC introduces TechComm Today
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Welcome to the first edition of the Society for Technical Communication's new e-newsletter, TechComm Today, sent in partnership with MultiBriefs. TechComm Today replaces News & Notes, and aims to bring more industry news to subscribers in addition to Society information. It will be sent every two weeks. You're receiving this email because you're either a current or recent member of STC. If you would not like to receive further issues, please use the unsubscribe link at the top or bottom of this email. Please email stc@stc.org with any other feedback about the new TechComm Today.



Web experience: From built-to-last to built-to-change
CMS Wire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Web is by far the greatest laboratory of human behavior that has ever been known. We can try something, see how it's working and then adapt it until it's truly useful. The Web demands a new model of management: from built-to-last to built-to-change. Internally, most large organizational systems are designed to be robust, secure, and future-proof. However, they often end up being slow, cumbersome, and rigid. More

Pros and cons of HTML5 for business
TheServerSide.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
HTML5 is the latest version of HTML and is widely lauded as the best HTML standard so far. The current version of this formatting language offers new and greatly improved ways to design and implement Web pages. There are several new features and other benefits that HTML5 holds for businesses, developers, and consumers. More



Early Bird rate for STC Summit expires 16 April; preconference education still available as well
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The Early Bird rate for the STC Summit, 20-23 May in Rosemont, Ill., expires on 16 April. The Early Bird rate saves both members and nonmembers $100 over the Advance rate, so register today to ensure that you get all the networking and education the Summit has to offer at the best price possible. Visit http://summit.stc.org for more information and to register. STC also has a selection of preconference courses on 19-20 May, available at an added cost. These certificate courses and workshops can be added to your Summit experience or attended individually without the conference. More

3 reasons your analytics are useless
iMedia Connection    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Don't sweat over data quality; all that matters are the trends. Although true to a certain extent — web analytics should never be mistaken for an accounting tool — you should not gloss over data quality. The integrity of your data is paramount to good web analytics. If your data is inaccurate, then you're effectively trending bad data — and that means you are making important decisions based on erroneous data. More

9 steps to building a content marketing strategy
ClickZ    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Over the past few years, there has been a lot of buzz about content marketing. Blog posts touting that the key to social media is good content abound and many books have been written about it. It should be obvious that content is important to social media; or any marketing, for that matter. The actual commercial that you put on the air is vital to your television strategy and the actual advertisement is vital to your print strategy. Yet, because social media is free, and because the technology creates a barrier for some, we seem to have forgotten the importance of content. More

Related article:
» Advanced content marketing strategies to take your brand to the next level (GeekWire)


STC supports the Plain Regulations Act of 2012
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The STC Board of Directors recently sent a letter to Rep. Bruce L. Braley of the United States Congress, author of the proposed Plain Regulations Act of 2012 (HR 3786), thanking him for the introduction of the Act and expressing the support of the Society for Technical Communication. We invite you to join STC in supporting the Plain Regulations Act and have posted sample letters to send to Rep. Braley and your own representative. More

Single source publishing: Creating customized output
CMS Wire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The information world is exploding with new technology and devices of all sizes and shapes, bringing with it unprecedented growth in demand for new information products and the content to drive them. Today, publish transparently across different types and sizes of output devices, and tailor your information to each user group's specific needs and desires, or you risk becoming old hat. But as consumption grows, the burden on content creators and managers grows with it, forcing publishers to scramble for answers. More

IBM aiming to provide womb-to-tomb app development support
Computerworld    Share    Share on FacebookTwitterShare on LinkedinE-mail article
IBM is trying to replicate the success it's had with WebSphere in the mobile market. With the acquisition of Green Hat this year, IBM says it can now deliver comprehensive mobile application testing for companies developing their own in-house mobile apps. The company views this as the final piece they need to apply their experience in application middleware to the mobile world, meaning it wants to help businesses manage their entire mobile app life cycle, from birth until death. More

New iPad complicates life for HTML5 developers
InfoWorld    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple's new iPad, already a hit with consumers due to its high-resolution display, is nonetheless underwhelming some HTML5 developers. The tablet's iOS 5.1 operating system complicates HTML5 data storage, offers no expanded HTML5 support, and the tablet's Web performance is at best only at par with iPad 2. It's too much to call these "setbacks", and no one is saying Apple is reneging on its aggressive support for the emerging Web standards that will eventually let browser-based apps behave much like native apps. But for some, Apple's decisions are a compromise they could live without. More

5 steps to creating more effective content
CMS Wire    Share    Share on FacebookTwitterShare on LinkedinE-mail article
"Content is king." It's an oft-repeated expression in marketing departments. The recent explosion of content-based marketing campaigns and the constant pressure to create more content only serve to confirm the notion. But in all the hype surrounding the content itself, don't forget that a related trend — inbound marketing — is on the rise, and with it, the balance of power in B2B marketing departments has shifted yet again. More

Marketers embrace digital content testing
BtoB Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As b2b marketers expand their use of digital content on websites and in newsletters, ad campaigns, and social media channels, they are setting up labs and implementing rigorous testing processes to optimize that content. While testing content is nothing new — in fact, most marketers and agencies perform some sort of testing on creative content before publication — the formalization of such processes has become a priority at many b2b companies. More

Mobile application development drives new channel opportunities
Channel Insider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
There's no doubt that mobile computing represents a huge opportunity for the channel in terms of developing applications. The reason for this is that developing these applications requires skill sets that are in short supply, while demand for these applications is skyrocketing. More


 



TechComm Today

Copyright 2012, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Jason Zimmerman, MultiBriefs Content Editor, +1 (469) 420-2686   
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