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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 23 April 2014

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Content strategy from a UX perspective
Business 2 Community
Every company has a story to tell. Communicating this story to customers and prospective customers is key to growing your business. Often though, telling that story is lost in a wash of superfluous and overwhelming content. This is known as "content load" and it might be costing you business and brand awareness. So what to do? Here are four simple ways to develop the right UX strategy for your business.
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Content creation vs. curation: What's best for your strategy?
Skyword
If you were to put two content marketers in a room — one pro-content-creation and the other in favor of content curation — the awkward tension would be palpable. The debate whether to create or curate has long been talked about among marketers. There are arguments for both practices, and each shows results when used effectively. So, when it comes to investing in content, which avenue should you take?
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Think UX: 46 percent of searches for products are mobile
Brafton
One of the most important factors influencing how people interact with the Internet is the rise of mobile devices. As Brafton reported, contextual clues are impacting search and social media more often, to the point where abstract data is playing a role in the queries users make. According to research from Telmetrics, 46 percent of queries that customers make to research products and services take place on mobile devices. Naturally, brands have to adjust their Web marketing strategies to match this type of behavior if they're going to capture customers' attention.
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Looking for similar articles? Search here, keyword: Mobile.


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NEWS FROM STC


Alan Alda named STC Honorary Fellow

STC is proud to announce Alan Alda as the 2014 Honorary Fellow. Alan will be accepting the honor via a taped message at the 2014 Technical Communication Summit during the Opening General Session on Sunday, 18 May. His citation reads: For your long-standing and continuing effort to emphasize and promote the importance of good scientific communication and teach scientists to communicate clearly and simply, with both The Flame Challenge and the Stony Brook University Center for Communicating Science. Read more about why Alda was selected for this honor at the link below.
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One week left to register online for the Summit

There's only one more week left to get the Advance rate for the 2014 Technical communication Summit, taking place 18-21 May in Phoenix, AZ. The Advance rate of $1,075 for members and $1,350 for nonmembers provides you access to all the education sessions plus select networking events. But you must register by 30 April; after that date, all registrations must be done on-site in Phoenix.
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PRODUCT SHOWCASE
  Apply Now for Fall 2014

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Give a graduating technical communicator the gift of STC

Do you know a college student about to graduate? Give the gift of New TC Professional membership to support their developing career! Right now, New TC Professional memberships are only $144 and include all of the benefits of Classic membership, like access to the Job Bank, the Salary Database, plus membership in one chapter and one SIG. This membership is the perfect gift for grads.
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Plan ahead for an STC online course

STC's online courses start back up again after the Summit, with six multi-week courses currently scheduled in June and July, including a brand-new course in project management. Developing Effective User Documentation, presented by Sharon Burton, starts 3 June; Project Management and the Technical Communicator, presented by Liz Herman, starts 11 June; Minimalist Writing, presented by Bernard Aschwanden, starts 7 July on a special compressed schedule; and TechComm Manager, presented by Saul Carliner, kicks off on 15 July. And if you're looking to take the first step or the next step in your tech comm career, check out TechComm 101 (starts 10 July) or TechComm 201 (starts 9 July), both presented by Leah Guren. Plan ahead and register today!
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Save on job postings with the STC Job Bank

Targeted career websites, like STC's Job Bank, deliver the most highly qualified talent and have the best return on investment. Our candidates are made up of the specific professionals you want to reach. If you want the best and brightest candidates, you need to go where they search for jobs: STC's Job Bank. In addition to posting your jobs in front of qualified candidates on STC's Job Bank, you can also search our resume bank for talent. Get 10% off all postings during the month of April! Use code STCAPRIL to save.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Web developers less concerned about browser-compatibility, more concerned with HTML5 (ITWorld)
Upcoming webinars from STC (STC)
Design and on-page optimization — The building blocks (Search Engine Journal)
4 tips to become a better coder (Nextgov)
UX designers: Side drawer navigation could be costing you half your user engagement (The Next Web)

Don't be left behind. Click here to see what else you missed.


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IN THE NEWS


12 shortcuts designers should never take
Co.Design
Designers can be tempted to cut corners to get the job done. Whether you're a designer — or a CEO, a product manager, or an engineer who works with designers — you'll want to watch out for these shortcuts. Great designers don’t need the dark arts to succeed.
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Why most social media strategies fail
Forbes
Establishing a social media strategy is more than just posting an update informing people that a new product or service is on sale. It's more than just sharing a piece of relevant information. A social media strategy is a success when you are able to engage and interact with your target audience.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
The art and science of great website color selection
SitePoint
Website designers often struggle over the selection of colors. With roughly 10 million discernible colors to choose from, it's no surprise that the decision comes with a lot of angst. While some designers have formal training in art and graphics and are comfortable with decisions about color, the rest of us are forced to struggle with it. We look for rules and guidance and are met with opinions and platitudes.

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Deep linking: The mobile app experience on steroids
MediaPost
If you’re developing a mobile app for today's market, you'll need to know about deep linking. Rarely has an advancement had the potential to universally improve the 2.5 million apps on the market, regardless of the operating system or category of the app. The concept is simple: Navigate a user seamlessly through native apps on the mobile device just like the Web, without sending the user back to a site or app store.

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15 delicious examples of card-based Web design
Econsultancy
The rise of the smartphone has ushered in a new way of thinking among Web designers and developers, who need to create websites that work on smaller screens. The constraints of smaller screens have actually helped the Web to become that little bit more modular, with responsive design now one of the foremost Web design trends. Cards are ideal for the TL;DR generation, perfect for mobile devices and responsive design.

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RIP Flash: Why HTML5 will finally take over video and the Web this year
The Next Web
The HTML5 versus Flash debate has been a hot topic among Web developers for years — and even more so since Steve Jobs published his now infamous 2010 letter touting HTML5 as the future and Flash as "no longer necessary." But whether you side with Flash or HTML5, there's no denying that the implications of HTML5 on video and the Web are real.
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Mobile-friendly vs. responsive email design
Business 2 Community
As mobile devices continue their torrid growth in the business world, B2B email marketers face a dilemma: is it enough to make emails "mobile-friendly" — in a way that at least renders those emails legible and easy to read, or should they go the extra step of programming emails to be "responsive" — designs that adapt automatically, and optimally, to the viewing device, whether mobile or desktop.
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Google Analytics combines data from all devices; renames visits, visitors
Search Engine Watch
Web analytics isn't for the faint of heart. Understanding visitor behavior can be hard enough even with the right tools. Terminology is always important. Google Analytics recently announced a major change on their Google+ page that includes, among other items, changes in terminology used within the popular Web analytics software.
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6 online document and text editors reviewed
SitePoint
Who wants to limit himself to one computer nowadays? Say hello to online editors, where you can login in anywhere you want and start (or continue where you left off) right away. And some of these editors come pretty close to advanced text editors like MS Word.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Jason Zimmerman, MultiBriefs Content Editor, +1 (469) 420-2686   
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