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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 6 May 2015

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Never forget these 10 content writing fundamentals
Business 2 Community
Before you get to the publishing, before you get to the sharing and way before you get to the marketing – the first step in content is writing. The deluge of content on the Web has not only given us information-overload syndrome, it's also lowered our expectations. Today, anything can pass for content. But it's our responsibility as content marketers to evolve with the changing consumption habits of our audience and produce content that speaks to them – not just content for the sake of creating content. Here are 10 content writing basics to keep in mind the next time you put pen to paper (or finger to keyboard).
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SPONSORED CONTENT


The 5 pillars of visual hierarchy in Web design
The Next Web
Visual hierarchy is the difference between a site that strategically influences user flow and decisions, and a site that just "looks nice." An interface's visual hierarchy relies on the same principles of aesthetics used by the Renaissance masters, but on top of that (or rather beneath it) there's the subtext of secondary goals – promoting specific content, encouraging user signups and call-to-actions, and generally improving the overall experience so users enjoy their visit beyond just accomplishing their goals.
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10 tips for better business writing
Forbes
The ubiquity of email means that everyone in business, from lords of finance to programmers who dream in code, needs to write intelligently. By using simple, clear, precise language, and following a few other basic writing rules, you can become a better communicator and improve the prospects for your career.
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  M.A. in Technical Communication (MATC)

MATC classes meet in San Marcos, Round Rock, and online. Students have access to our excellent faculty, new usability lab, and networking opportunities in nearby Austin, Texas. Learn More
 


Zombie grammar rules: How to handle the walking dead of content creation
Skyword
For years, English teachers have taught their students to never split an infinitive, to never end a sentence with a preposition and to never use passive voice. There are more, certainly, but to me, these three are the biggest "zombie grammar rules" — they're outdated, misunderstood, or were never rules in the first place, but somehow, they're still shambling around despite their undead state.
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NEWS FROM STC


Get 20% off Classic, New TC Professional, and Student Membership Dues

Sign up with STC and receive 20% off Classic, New TC Professional, and Student membership dues! That's right, Classic membership is less than 50 cents a day, cheaper than the average cup of coffee. Join today and get professional value beyond compare.
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eBook Creation Workshop Begins in 2 Weeks: Register Now!

STC’s brand new, four week course "eBook Creation Workshop" with Toni Ressaire (beginning 20 May) was created in response to demand from STC members who are looking at different ways of publishing their documents. This course will teach you how to format and convert your documents into the EPUB format used on the iPad, Nook, iPhone, Kobo, tablets, and other electronic reading devices and the MOBI format used on Kindle. You will walk away with an understanding of the capabilities and limitations of eBook format and how to style and format documents for the eBook platform. Seats in this course are limited, so register today!
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Save Money on Summit Registration Today

Time is running out to save money on your conference registration. The onsite registration rate will go into effect on 1 June, at which point the price for members will increase by $300. There are many reasons why you should attend this year’s Summit, but now that the entire education schedule, complete with dates and times, has been posted on Lanyrd.com, there are a few (80+ sessions) more reasons to join in on the action. Don't let this important deadline pass you by — register for the Summit today to check one more item off your list. Also don’t forget to book your hotel room (complete with complimentary continental breakfast) before 21 May to make sure you get the STC group rate.
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Calling All Exhibitors and Sponsors!

The 2015 STC Summit is the premier meeting in the field of Technical Communication. The Summit Expo Hall provides your company with an environment to showcase products and services and the opportunity to educate your customers on what your company does best. Exhibiting at the Summit will give your company the opportunity to:
  • Interact with technical communication professionals from around the world
  • Build visibility for your company
  • Introduce new products and services
Register today and start growing your customer base! Expo space is limited and sold on a first-come, first-served basis.

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The Chapter & Special Interest Group (SIG) race is in full swing

Don't drop out of the race now! There is still time to recruit. Each Chapter and SIG member is asked to recruit 2015 renewing or new members through 1 June. Members who join or renew will receive a free 2015 membership in the referring Chapter or SIG. The Chapter or SIG with the highest number of new or renewing members are entered to win prizes to be given to your members at the end of the campaign. Be sure to visit the website to see who is in the lead!
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STC Announces the Launch of the new Technical Communication Body of Knowledge Platform

STC and the Technical Communication Body of Knowledge (TCBOK) team are pleased to announce the arrival of the TCBOK with its new WordPress platform, launched on 1 May 2015. Features of the updated TCBOK include: a WordPress platform with an easy-to-use submission form; a user-friendly design; content that is continually edited for consistency and clarity; and new content for the benefit of all STC members. Visit the new site today!
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IN THE NEWS


Why visual design is the content marketer's job, too
Skyword
We writers tend to think our words matter far more than the images that accompany them. We forget that most people do, in fact, judge a book by its cover — and a blog by its visual design.
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3 tips to maximize the synergy of social media and content marketing
Entrepreneur
Are social media marketing and content marketing two disparate entities, or could they perhaps be a marriage made in heaven? Unfortunately, many brands approach both as if one has nothing to do with the other. The simple fact is that social media marketing cannot function without content. If you have no content, you have nothing to share, tweet or post. Without valuable content, you cannot drive engagement on social media. Therefore, it only stands to reason that content serve as the heart of any successful social media marketing campaign.
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How to write a better content syndication abstract
Business 2 Community
When planning a content syndication campaign, most B2B marketers tend to focus their energy primarily on 1) selecting the right media partner(s) and 2) selecting the right content to promote. Abstracts (the short descriptions that accompany content online) are often an afterthought. However, a well-written abstract can make an enormous difference in helping your content asset stand out from the crowd and, ultimately, driving both increased lead volume and improved lead quality.
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Say what? How the brain separates our ability to talk and write
Medical Xpress
Out loud, someone says, "The man is catching a fish." The same person then takes pen to paper and writes, "The men is catches a fish." Although the human ability to write evolved from our ability to speak, writing and talking are now such independent systems in the brain that someone who can't write a grammatically correct sentence may be able say it aloud flawlessly, discovered a team led by Johns Hopkins University cognitive scientist Brenda Rapp.
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TechComm Today

Copyright 2015, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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