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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 7 May 2014

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Digital business skills: Most wanted list
Insurance & Technology
UX designers and data analysts are in demand as IT and marketing departments become digital business buddies. The benefits of collaboration are being seen in the division of responsibilities across groups, at least in theory. Forrester survey data from a report entitled "The State Of Digital Experience Delivery, 2014" shows that IT groups are gaining a voice as a key strategic business partner with a hand in areas such as overall digital strategy services (53 percent), UX development and design (57 percent), and data analytics (60 percent).
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Content before design: Creating 'superior user experiences'
Business 2 Community
Practically everyone in the Web industry has heard the phrase "when do we need our copy by?" at least once from their clients. Unfortunately, it is not always an easy question to answer, largely because in reality it is part of a greater overarching conversation. The simple truth is that visitors come to, and stay around your website for the content, not the design. Thus the content development process is incredibly important and should be treated as such. Given the importance of content development, where do these considerations come into the process and how should you get started?
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Looking for similar articles? Search here, keyword: UX.


Recycling isn't just for paper: 4 ways to repurpose your content
By Nicole Karlis
Readers demand fresh content, but posting an article on your company's blog doesn't have to be a one-time deal. There are ways to continue to benefit from your previously-published work. If you can translate this content in a new format, you can take advantage of a new audience. By repackaging content, you reuse the same articles and blog posts again and again to create new content and to get a higher return on your marketing investment. All it takes is imagination. So, how do you go about doing that?
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PRODUCT SHOWCASE
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NEWS FROM STC


Sign up for the Summit Virtual Track

For the first time, STC is offering a way to attend part of the Summit from the comfort of your home or office with the Virtual Track. The Summit Virtual Track includes 10 carefully selected courses from a cross-section of the overall Summit program — there's one session during each timeslot on Monday and Tuesday. Attendees to the Virtual Track will log in on their computer and be able to follow along in real time with both the audio and the presentations. Watch one or watch them all; you can log in and log out as your schedule allows. There will even be a moderator online with you so you can ask questions during the Q&A period as well! Pricing is $375 for members and $895 for nonmembers. Click below for full details and to register.
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New benefit added to STC's Gold Value Package

STC is pleased to announce a new benefit of the Gold Value Package this year. Starting in June, Gold members will receive print copies of Intercom magazine with their membership at no extra cost! The Gold Value Package costs $425 for all members and includes a great collection of education and networking benefits. With the addition of Intercom, there's more value than ever in the Gold Value Package. You have extra access to education, publications, and networking to advance your career. If you're current an STC member and would like to upgrade to Gold, email membership@stc.org. Nonmembers, click below to join today and go for the gold with the Gold Value Package.
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On-site registration still available for the Technical Communication Summit

Online registration for the 2014 Technical communication Summit, taking place 18-21 May in Phoenix, AZ, as closed, but that doesn't mean you can't still join us! Registration opens on-site at the Phoenix Convention Center at Noon on Sunday, 18 May, and remains open throughout the Summit. So even though you missed out on the online registration, all you need is a credit card and your presence in Phoenix to attend!
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STC memberships prorated by 20%

Starting on 1 May, all STC memberships are now 20% off. No need to enter a discount code, just select your membership and the discounted pricing will show up in your shopping cart automatically. With the discount, 2014 classic memberships are now only $180 (reg. $225). Don’t wait, join today.
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STC online courses back in force

STC's online courses start back up again after the Summit, with seven multi-week courses currently scheduled in June, July, and August, including two brand-new courses: one in project management and one in video documentation. Developing Effective User Documentation, presented by Sharon Burton, starts 3 June; Project Management and the Technical Communicator, presented by Liz Herman, starts 11 June; Minimalist Writing, presented by Bernard Aschwanden, starts 7 July on a special compressed schedule; TechComm Manager, presented by Saul Carliner, kicks off on 15 July; and the second new course, Producing Effective Video Documentation, presented by Matt Sullivan, begins 5 August. And if you're looking to take the first step or the next step in your tech comm career, check out TechComm 101 (starts 10 July) or TechComm 201 (starts 9 July), both presented by Leah Guren. Plan ahead and register today!
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Additional webinars scheduled, too

Nine webinars have been lined up for the end of May and the month of June, with topics covering Heartbleed, embedding video, taxonomies, wearable technology, CSS, freelancing fees, and more. STC's webinars provide an hour of education, enlightenment, and entertainment, giving you an introduction, refresher, or skill-building on an important topic. Sign up today and take charge of your career.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Content creation vs. curation: What's best for your strategy? (Skyword)
Alan Alda named STC Honorary Fellow (STC)
12 shortcuts designers should never take (Co.Design)
Why most social media strategies fail (Forbes)

Don't be left behind. Click here to see what else you missed.


IN THE NEWS


'We Are One': The LA Clippers' deft content strategy saves the game
Brand Channel
The NBA's lifetime ban of Los Angeles Clippers owner Donald Sterling after the racially-charged uproar this week reminds us how fiercely loyal sports fans can be. Whoever takes over, this much is clear: The Clippers — and the NBA — are ready to move on, and swiftly at that, as shown by a rapid response and deft content strategy that resulted in any tarnish belonging to Sterling alone.
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Multimedia content strategy: The customer journey and the big honking idea
Econsultancy
Most digital marketers have probably spent some considerable time scratching their heads about how they can make their content more effective this year and beyond. If you’re one of these people, then read on, because series will exlpain the notion of "Multimedia Content Strategy." That's not just another buzz-phrase — it's a way to define content strategy beyond just simply having some content on your site.
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How to create a content media kit to amplify your thought leadership
Skyword
With each new year comes a new buzzword, and in 2014, the powers that be have dubbed "content shock" the term of the next 12 months. Whether you believe in content shock isn't really the question, because no matter the frequency at which you create, you must always optimize and structure each asset for easy content amplification in order to reach your desired audience.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Transferring skills between tech comm and CXM (poll)
TechWhirL
Customer Experience Management (CXM) takes a lot of the spotlight these days in technical communication and other business communications arenas. Like all successful business trends, it's taken time to gather momentum, but CXM is here now and doesn't appear to be fading away. As tech comm, marketing and customer support try to build their elevator pitches for how they add value to the bottom line, more and more practitioners see CXM as the sensible direction to head toward.

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Content strategy from a UX perspective
Business 2 Community
Every company has a story to tell. Communicating this story to customers and prospective customers is key to growing your business. Often though, telling that story is lost in a wash of superfluous and overwhelming content. This is known as "content load" and it might be costing you business and brand awareness. So what to do? Here are four simple ways to develop the right UX strategy for your business.

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The art and science of great website color selection
SitePoint
Website designers often struggle over the selection of colors. With roughly 10 million discernible colors to choose from, it's no surprise that the decision comes with a lot of angst. While some designers have formal training in art and graphics and are comfortable with decisions about color, the rest of us are forced to struggle with it. We look for rules and guidance and are met with opinions and platitudes.

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Making the most of mobile apps
MediaPost
Here's a sobering thought for anyone in the entertainment industry. In a recent survey conducted by Weve, 46 percent of all 18-34 year olds considered their mobile device to be their primary screen. Just 27 percent said that TV was actually their screen of choice. And if you think that trend is going to do anything other than accelerate in the coming years, you obviously don't have much exposure to the younger end of that demographic. Here are three suggestions that can help you succeed in the mobile environment.
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Choice: Giving customers too much of a good thing online
Brafton
The modern Web needs to follow physical rules of design, information architecture, and usability, just like a virtual world might. But there's also the issue of choice. In both an immersive digital reality and today's Internet, how will you ever be able to make a choice if you can do anything, click anywhere, and look at it all? This is an important hidden element of UX, and one that will impact all content marketing campaigns.
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Help Content (topics) template
TechWhirL
The Help Content template assists in creating the three basic types of help content — concept, task, and reference — and streamlines the process of organizing content logically and meaningfully for your readers. Depending on the content approach (traditional book-based content or topic-based structured content), Concept, Task, and Reference Topics can be combined or reused to create a range of outputs.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Jason Zimmerman, MultiBriefs Content Editor, +1 (469) 420-2686   
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