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Writing amazing content to share every time
Business 2 Community
Each writer has a unique voice and style and you are certainly no exception to that rule. It may take a little while to find your voice but when you do, your unique way of expressing yourself through your brand and your offerings will really compel your online connections to become hungry for what you have to say next.
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New content technology makes it easier for brands to not only tell stories, but make them
Skyword
Do you prefer being told a bunch of stories without getting to say anything, or having an engaging conversation? We all prefer great, two-way conversations to being talked at — so why are brands so insistent on one-sided marketing strategies? Storytelling is a fine art, and the conversation is quickly shifting from storytelling toward storymaking. It's time to quit thinking about how we can tell customers stories we spend time crafting, and instead figure out how we can engage our buyers and users in organic ways. Here's how new content technology is making it easier than ever for brands to have engaging conversations that create memorable stories.
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SPONSORED CONTENT


5 ways to ensure you are writing intelligent content
The Huffington Post
It's one thing to write content for your content marketing efforts, and it's another to write intelligent content. Intelligent content has unique properties that make it stand out from most of the mediocre content found online. If you are serious about branding your business with content, make it intelligent content.
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8 ideas from Steve Jobs for e-learning inspiration
Business 2 Community
There's a fair amount of Apple geekery in the Expand office. Some of us gathered in our conference room to watch the iPhone 6/Apple Watch announcement. Our one non-iPhone user faces almost daily badgering and ridicule. And, we often look to Apple's products and Steve Jobs for inspiration on everything from design to marketing. Jobs was a force that will never be matched and one we all can learn from. Below is a selection of Jobs's most notable quotes, and how we e-learning folks can pull inspiration from a brilliant man.
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  M.A. in Technical Communication (MATC)

MATC classes meet in San Marcos, Round Rock, and online. Students have access to our excellent faculty, new usability lab, and networking opportunities in nearby Austin, Texas. Learn More
 


NEWS FROM STC


Webinar Next Wednesday on Open Source Text Editors

As a technical writer, you spend your entire day working with large bodies of text, most of which contain repetitive patterns and idioms. A software engineer spends her entire day doing the same thing: working with large bodies of text, most of which contain repetitive patterns and idioms. Over the last 50 years, programmers have developed powerful text editors that allow them to work with large bodies of text with great efficiency and power. This power can be yours too! All that is required is an investment of your time. Join us on Wednesday, 27 May as Rich Loveland of AppNexus teaches you how you can learn an open source text editor for fun...and profit!
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Registration for the Summit Virtual Track Now Open

STC is pleased to announce that registration for the Virtual Track of the 2015 Summit is now open! The Virtual Track will take place on Monday, 22 June and Tuesday, 23 June and includes 10 carefully selected sessions from a cross-section of the overall Summit education program. During the breaks, you’ll also have a chance to hear from STC about the latest news and programs, and discover technology trends from a selection of exhibitors. And to ensure your virtual attendance feels even more like the real thing, each session will have a moderator so you can ask questions and interact with the session as if you were there in person. The full schedule of sessions and breaks can be viewed online, so what are you waiting for? Register now!
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It's Not Too Late to Exhibit or Sponsor at the STC Summit!

The 2015 STC Summit is just around the corner and only a few exhibit spaces are still open. The Summit Expo Hall provides your company with an environment to showcase products and services and the opportunity to educate your customers on what your company does best. Check out the STC Notebook blog for a full list of benefits you won't want to miss. Expo space is limited and sold on a first-come, first-served basis, so register today and start growing your customer base!
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Join STC for 20% Off and Be Entered to Win an Amazon Gift Card

Join STC now and get 20% off Classic, New TC Professional, and Student memberships, plus be entered to win a $75 Amazon Gift Card. This offer is available through 27 May. Become a member with STC where change is being made. If you want more, the Gold Value Package gives you extra savings.
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The Chapter and Special Interest Group (SIG) Race Is Approaching the Final Lap

The Chapter and Special Interest Group (SIG) race will be ending 1 June! You still have time to spread the word and recruit. Members who join or renew will receive a free 2015 membership in the referring Chapter or SIG. The Chapter or SIG with the highest number of new or renewing members are entered to win prizes to be given to your members at the end of the campaign. Be sure to visit the website to see the results!
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IN THE NEWS


7 habits of great Web designers
The Next Web
Design is all about pushing the boundaries of technology and creativity to better solve problems. At its core, design is about people. When we talk about people, we mean team members as well as users. In the Web and mobile app space, successful digital designers must be able to work with different people to create targeted experiences for people they might never even meet in their lifetime. It's an extremely difficult balance between logic, cognitive science, fearless creativity and plain human empathy.
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The 6 characteristics of great content
Forbes
Your business success relies on your ability to communicate and market, and regardless of your profession, today's digital and reputation-driven universe requires that you communicate effectively. To that end, here are the six characteristics Jack Hadley identifies that will compel a piece of social media or thought leadership content to fare exceptionally well.
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Implementing content strategy to remake health care information discovery
TechWhirl
A well-designed and carefully implemented content strategy can provide real, tangible results for businesses of all sizes in any industry. To get to the stage of supplying informative, engaging content that has the power to create loyal customers from information seekers, the team at FootSmart knew they needed help in understanding their customers' journey. FootSmart selected Content Science to spearhead its Health Resource Center project, to remake its content efforts and ultimately its overall brand.
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The best UX visuals follow these 2 rules
Co.Design
Vision is our dominant sense. While other animals rely more on hearing and smell, we humans are sight-driven creatures. This fact has major implications for interaction design. It means that every visual decision you make for your product will have an enormous impact on the interaction, even if only subconsciously on the part of the user. Stephen P. Anderson, a product design consultant, points out that visuals will affect more than the experience, they'll also affect the user's behavior. This means that a good visual design can improve sales, increase signups and conversions, and encourage certain user behaviors.
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TechComm Today

Copyright 2015, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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