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A content strategy that sells out events
Business 2 Community
You don't have to do a lot of content marketing in preparation for an event when you've been doing content marketing consistently for eight years, said Brian Clark, founder and CEO of Copyblogger Media. Copyblogger is known for having a close-knit, active community of content marketers, bloggers, and designers already. It was natural to activate that community around an in-person event. If anything, the content marketing "strategy" behind this conference was really rooted in the foundation of Copyblogger as a company.
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Structured authoring: The new normal in content production
ClickZ
Structured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content production. The science of information retrieval and processing is going through growing pains, as evidenced by last fall's Hummingbird update and the advances being made by Schema.org leadership. Now is a key time for marketers and their teams to adjust to the semantic search evolution and be prepared as it continues to develop. This is one of the biggest challenges facing practitioners in our field right now.
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5 tools to feed your content machine
iMedia Connection
Content marketing relies on one thing: a steady stream of relevant, engaging, and shareable content. Producing that stream, however, brings with it two problems. On one hand, you need to find people (or find time yourself) to produce this content. On the other hand, you need to figure out what to say, week in and week out, in your blog posts, e-books, white papers, podcasts and videos.
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NEWS FROM STC


The Member-Get-a-Member community race is on!

Every time you recruit a new member, you strengthen STC. A vital and growing STC membership means greater recognition of technical communicators, improved educational and networking opportunities for members, and the advancement of the profession. Why not reach out and share the same valuable opportunities with your colleagues? We know that you understand the value of your STC membership and now is the perfect time to reach out to your professional contacts and recruit them to join STC. And now through 1 September, every new member you bring in for your Chapter or SIG can potentially earn your community a great prize (as well as increase your network)! See the link for full details.
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STC Summer School starting up soon

Temperatures are heating up at STC headquarters, which can only mean one thing: Summer is on the way (for those in the northern hemisphere, at least). And this year education is a hot topic (or pretty cool, for those of you in the southern hemisphere!), as we have a whopping seven multiweek, online courses scheduled in the next few months. Take advantage of the "STC Summer School" to get the skills and knowledge you need to advance your career. Each course is taught by a leading instructor and provides the opportunity for you to explore a subject in-depth. You'll learn directly from the instructor and also exchange ideas and tools virtually with the other participants in the program. See the link for the full list of available sessions; first up: Developing Effective User Documentation, starting 3 June, and Project Management and the Technical Communicator, starting 11 June.
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New benefit added to Gold Value Package: Print copies of Intercom

STC is pleased to announce a new benefit of the Gold Value Package this year. Starting in June, Gold members will receive print copies of Intercom magazine with their membership at no extra cost! The Gold Value Package costs $425 for all members and includes a great collection of education and networking benefits, including five free webinars, half off an online course, communities, and more. With the addition of Intercom, there's more value than ever in the Gold Value Package. You have extra access to education, publications, and networking to advance your career. Members, email membership@stc.org and let them know that you want to upgrade to the Gold Value Package and get all the extra benefits! Someone will respond to you shortly with payment information. Nonmembers, click the link below. Go for the Gold: Upgrade to the Gold Value Package! But hurry: the Gold Value Package is only available for purchase through 31 May.
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Webinars galore in June

STC has nine live Web seminars scheduled in the last few days in May and throughout June, from some of our top-rated instructors, so there's no better time than now to find the education that will help you advance your career. From content to contracting, video and graphics to finding happiness, we have you covered! See the full schedule at the link below and sign up today for an hour of introduction, education, and sometimes even entertainment.
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IN THE NEWS


101 different types of Web content for building your site
Entrepreneur
We keep hearing it over and over again: "Content is king. Content is king." And it's true. Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction, but you have to provide some sort of value.
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How to best optimize your content strategy
Search Engine Journal
Content strategies were often avoided because of a misconception regarding the word "strategy," and the differences between "strategy" and "tactic." By definition, there are a couple of aspects that set them apart. Strategies paint a larger picture for the organization and set long-term goals that don't suffer too many changes. In the other corner, tactics optimize the use of resources in order to obtain specific results.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Content before design: Creating 'superior user experiences' (Business 2 Community)
Digital business skills: Most wanted list (Insurance & Technology)
Recycling isn't just for paper: 4 ways to repurpose your content (By Nicole Karlis)
Help Content (topics) template (TechWhirL)

Don't be left behind. Click here to see what else you missed.


Design for customer experience, not sales: ddImpact
Technical.ly
The idea that businesses do best when they design their products to do best for their customers appears isn't new. It's less about using design to trick customers and more and more about coming up with a design that meets customers' needs and wants. That was a recurring theme at "dd:Impact The Design Edition," at BRIC Arts & Media Center in Downtown Brooklyn.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Digital business skills: Most wanted list
Insurance & Technology
UX designers and data analysts are in demand as IT and marketing departments become digital business buddies. The benefits of collaboration are being seen in the division of responsibilities across groups, at least in theory.

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Multimedia content strategy: The customer journey and the big honking idea
Econsultancy
Most digital marketers have probably spent some considerable time scratching their heads about how they can make their content more effective this year and beyond. If you're one of these people, then read on, because series will explain the notion of "Multimedia Content Strategy." That's not just another buzz-phrase.

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Content before design: Creating 'superior user experiences'
Business 2 Community
Practically everyone in the Web industry has heard the phrase "when do we need our copy by?" at least once from their clients. Unfortunately, it is not always an easy question to answer, largely because in reality it is part of a greater overarching conversation.

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UX formula of the day: Content + strategy = positive user experience
Business 2 Community
Let's face it, to market a business well, you must have great content where your users expect to find it. Content is everywhere you look; it's videos and blogs, website copy and images; it's on your website and off, shared on social media and through email. If you practice inbound marketing (or are moving in that direction), your content is used through all stages of the buyer's journey – to attract, convert, close and delight.
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8 must-have ingredients of a successful blog post
Entrepreneur
When it comes to marketing online, you've probably already heard that "content marketing" is one of the best ways to spread the world about your site and position yourself as an industry expert. But content marketing is not the same as churning out blog posts day after day. There's more to a great blog post than just words on a screen. What follows is my list of essential ingredients for a successful blog post. If you've been focusing on just publishing words each day, step back, consider this list, and find out how your blog might improve.
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The importance of multichannel customer communications in a digital world
The Financial Brand
Miscommunicating with the all-powerful customer — or not providing information at all — can and has cost businesses large amounts of money. Almost all enterprises in every business sector are therefore conscious of how they are presented to their customer base, especially when it comes to marketing, sales and their public persona. Today the customer isn’t just available when they walk through the door — the modern customer talks on Twitter, shares on Facebook and buys online.
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Why you're saying too much and getting ignored
Fast Company
We've all heard the phrase "less is more" yet many of us still have a tendency to over-explain, send lengthy emails and book hour-long meetings that only have 20 minutes of real content. The problem is much of what we say in these contexts is ignored. Joseph McCormack, author of BRIEF: Making a Bigger Impact by Saying Less says getting to the point right away is crucial to attract the attention of customers, clients and investors.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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