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5 pillars of a successful modern Web design
Search Engine Watch
To compete successfully in today's new media landscape, simply having an optimized website isn't enough. You must now consider a number of new factors when designing your website. These factors include modern design and content, usability and conversion, and search and social media. Not only has the SEO technological market changed with new on- an off-page SEO considerations, the way the consumer views and consumes content and changed. New and modern aesthetic, design and navigational considerations are being built into the architecture of new website builds.
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Brand in hand: The strengths and weaknesses of responsive Web design
Marketing Magazine
Responsive web design (RWD) delivers a website that dynamically adapts to any device format or size. There are, however, important limitations to consider before getting too excited about this new evolution in web development. RWD has shortcomings more appropriately addressed in parallel developments: compression, speed and optimization.
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Google preps Dart 1.0 to challenge JavaScript
InfoWorld
Google is getting ready to bring its JavaScript rival Dart language to a formal 1.0 release and has a good idea what will be featured in the 3.0 version of Google Web Toolkit (GWT), due next year. Billed as a language for structured Web programming, Dart will be packed with features such as method cascades for easier modification of objects, as well as named arguments to improve readability and discoverability. JQuery JavaScript functionality is included, too.
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NEWS FROM STC


'Attend' the Summit with Summit@aClick
STC
Even if you missed the STC Summit you can still "attend" many of the sessions with Summit@aClick. Summit@aClick takes audio recordings of most of the sessions and synchs them with the PowerPoint presentation to allow you to review the sessions at your leisure, wherever and whenever you want. If you need to review DITA in August, Summit@aClick is there. If your department decides to explore XML in November, you can bring up a few sessions to share. And if you're assigned a new job duty in January, Summit@aClick can help. Summit@aClick will be live roughly six to eight weeks after the event, but preorder by 30 June and get a special discount rate of $149 for members, $249 for nonmembers.
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Take the first (or next) step in your career with TechComm 101 or 201
STC
Are you early in your tech comm career or looking to take the next step? Leah Guren presents a pair of STC certificate courses geared toward helping you advance your career. TechComm 101 is the fastest, most efficient way to jump-start your career in technical communication, while TechComm 201 is a more advanced course that helps you progress in your chosen field. Register today and take $100 off the cost of TechComm 201! Just register online and you'll receive the discount automatically. Pick the one that's best for you and take the first or next step in your career. If TechComm 101 or 201 isn't for you, STC has a number of other certificate courses to help advance your career. Currently scheduled are Topic-Based Authoring, a special two-day Technical Editing Fundamentals, and Undiscovered Country: Master Writer.
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Free preview of 2013 Salary Database available
STC
STC has shared an early look at this year's Salary Database, with a brief summary and some of the charts and maps that will be highlighted in the upcoming publication. This unique publication, now in its seventh year, has become a highly valued resource for job-hunters and hiring managers in evaluating salary offers and recruiting strategies as well as for independent consultants and project managers estimating labor costs, location strategies, and industry analysis. The full report will be available free to all STC members later in the year, but we invite everyone to review the preview report today.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Learn JavaScript online
SitePoint
SitePoint and Learnable are working to build a network of ways you can acquire Web skills as you want and need them. Here are three ways you can learn a lot of JavaScript online. Whether you're solving an immediate problem, expanding your skill set, starting from scratch or exploring advanced techniques, you have several options.

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Web experience: The functional heart of Web design
CMS Wire
The fact that GOV.UK has won a top design award shows that the benefits of functional Web design are finally being recognized. Design is not just how it looks. Design must also be concerned with how it works. For things to work on the Web they must be findable. That requires a focus on search and navigation. When these are found the customer must be able to do something with them: complete a task.

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Infographic: The post-PC era is here
FierceContentManagement
As you've probably heard, the world is heading into a post-PC era. What that means is that as mobile device use increases, the desktop PC begins to recede. That means, from an enterprise content management perspective, that you need to be thinking about content in motion and from a Web content management perspective, you have to think about what that means in terms of presenting information to the end user.

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IN THE NEWS


Brow.si wants to make mobile websites behave like native apps
GigaOM
Publishers these days have a choice when it comes to mobile: design for the mobile browser, or go the app route. Apps tend to allow greater functionality, but it's a lot more efficient to create a website that renders well on both the desktop and mobile — hence the so-called "responsive design" movement. Now MySiteApp has brought out a new service called Brow.si for making mobile websites behave like apps.
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Introducing the new HTML5 template tag
SitePoint
Modern Web applications use DOM manipulation to dynamically change areas of the page or insert values. A typical example is a table of figures; the initial page could return HTML column headers then initialize an Ajax request which returns several data records. Fortunately, the W3C has introduced a new template tag which provides a mechanism to define HTML markup fragments as prototypes. In essence, a template can be used to insert fragments of HTML code into your page.
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Openbiz Cubi: A robust PHP application framework
PHP Master
Openbiz Cubi is a robust PHP application framework giving developers the ability to create business applications with minimal effort. This two-part series will explain the concepts and steps necessary to create your own business Web applications with Cubi. We'll look first at the challenges Web developers face and how Openbiz Cubi can help.
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Google believes Web components are the future of Web development
TechCrunch
Web Components are clearly a topic that's close to the heart of a number of Chrome developers. Many of them cited it as one of the Chrome features they are most excited about. A number of Google engineers are also working on Project Polymer, which aims to write a Web application framework that's built upon the idea of Web Components and will allow developers to use the ideas behind Web Components on browsers that don't even feature all of the necessary technologies yet.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Solving the issue of context in responsive Web design (Business 2 Community)
Mobile, cloud top list of most in-demand dev skills (Visual Studio Magazine)
CSS Architectures: Refactor your CSS (SitePoint)
Adobe ditches Creative Suite for CC: Creative Cloud (PCMag.com)
NoBackend: Front-end first Web development (InfoQ)

Don't be left behind. Click here to see what else you missed.




Design in the browser is 'stifling'
.net Magazine
Designer and frontend developer David Bushell has argued that the current trend for designing in the browser is "stifling" Web design. Writing in a blog post, he agreed the only way to truly experience and evaluate a site design is in a browser. Recently, .net spoke to Bushell about his post, design process and whether the industry's too quick to jump on trends at the expense of all else.
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20 beautiful flat Web and mobile designs
Design Festival
Every year in the design community, new trends come out of the woodwork — some simply being reworks of old ideas while others are completely new. Among the design trends like infinite scrolling, minimally-​​designed landing pages and large photographic backgrounds, there is the design trend of flat design that is currently making the rounds.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Jason Zimmerman, MultiBriefs Content Editor, +1 (469) 420-2686   
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