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The anatomy of a great content strategy
Search Engine Journal
David Meerman Scott, bestselling author and marketing strategist, once said "you are what you publish online." Never has this been more true than for brands. We aren't just competing with rivals in our industry; we are competing for consumer attention, and consumers are sick and tired of being interrupted with content that is annoying and irrelevant. The only way to achieve that goal is with a truly remarkable inbound strategy focused on useful, helpful content.
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9 blog and content marketing tools you will use every day
Tech Cocktail
It’s nice that companies have finally become aware that they can't just pepper the Internet with useless articles that have no value to the reader. No one ever said that creating content was easy, but it does get easier with practice. Below you will find eight blog and marketing content tools that will help you keep on task, and create the best content you can.
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How to create content for 'boring' businesses
Search Engine Journal
Let's face it, not every business is exciting. A pay parking lot, a dry cleaners and an insurance agency are just a few examples of businesses that may elicit more "ohs" than "ooohs" when you tell someone you work there. Boring or otherwise, every business needs a steady stream of prospects. In today's world, online content is a primary means by which customers find and choose companies to do business with.
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What is indigenous content and should it be part of your content strategy?
Bizcommunity
There's a new buzzword doing the rounds in content marketing circles — indigenous content. However, the concept is really nothing new at all. Indigenous content, also known as user-generated or fan content, is content that quite literally "originates or occurs naturally" within your target audience. The question on every content marketers lips is: "should indigenous content be a part of my content strategy?" Well, as with all marketing, it depends on the channels you have chosen to use in your strategy, and on the demographics of your target market.
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Looking for similar articles? Search here, keywords: Indigenous content.


Data vs. creativity: The content marketer's false choice
Marketing Land
According to SiriusDecisions, 70 percent of marketing content never gets read. To CMOs and CFOs, this is a heartbreaking waste of money. To a content creator, this is a heartbreaking waste of time and effort. In a world where SEO headlines are prized above all else and data is considered a marketer's most valuable asset, content marketers are often left out, and it's hard to say why. Is the problem that we're not using the data and being too creative? Or vice versa?
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PRODUCT SHOWCASE
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NEWS FROM STC


Not an STC member for 2014?

2014 classic memberships are now only $180 (regularly $225) and for a limited time, new STC members pay no enrollment fee! Use the promo code NOFEE in the dues discount field at checkout and you skip the fee. You will save more and still receive the full range of STC's career-building benefits but donít miss out. The code is only valid thru 20 June.
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Read the May Issue of Intercom

STC members, the May issue of Intercom, guest edited by Jack Molisani with a theme of "Content Is a Business Asset," is now online. Take advantage of one of the benefits of STC membership and access it today. Print subscriptions of Intercom are now available to nonmembers. Click the "Subscribe" link in the side menu bar of the website for more information.
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STC Summer School continues with Project Management and the Technical Communicator

The "STC Summer School" lets you get the skills and knowledge you need to advance your career. Each course is taught by a leading instructor and provides the opportunity for you to explore a subject in-depth. You'll learn directly from the instructor and also exchange ideas and tools virtually with the other participants in the program. With six more multiweek, online courses scheduled in the next few months, there's something for everyone. See the link below for the full list of available sessions; next up: Project Management and the Technical Communicator, starting 11 June.
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Webinars galore in June and July

STC has a plethora of live Web seminars scheduled in the remaining days of June and throughout July, from some of our top-rated instructors, so there's no better time than now to find the education that will help you advance your career. From content to contracting, video and graphics to starting your own business, we have you covered! See the full schedule at the link below and sign up today for an hour of introduction, education, and sometimes even entertainment.
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IN THE NEWS


Introducing: The user experience tour guide
Business 2 Community
The User Experience (UX) Tour Guide has a lot of responsibility; it's not uncommon for her to be entirely accountable for the user's first interaction with your business. What's worse, if she doesn't provide what they're looking for, your business as a whole could suffer. If you haven't already figured it out, this shining example of an employee is your website.
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How apps overthrew Web development and changed the Internet
Wired
Ever since Tim Berners-Lee decided to organize information and make it accessible through the now ubiquitous Hypertext Transfer Protocol, humans have been forever changed by the Internet. On top of that achievement he created HTML markup to build Web pages, and thus the first inklings of a modern Web browser were born. The most recent period of transformation during the rise of 'Web 2.0' saw enhanced media capabilities and the emergence of HTML5 web applications in a browser. But the latest developments in the mobile computing space, have yet again added to a tremendous shift in how the Web is used to display information and interact with users.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Structured authoring: The new normal in content production (ClickZ)
5 tools to feed your content machine (iMedia Connection)
A content strategy that sells out events (Business 2 Community)

Don't be left behind. Click here to see what else you missed.


What is adaptive web design and when should you use it?
Econsultancy
"I wrote a post recently looking at the pros and cons of adaptive web design, and the comments highlighted the confusion and crossover that exists between AWD and responsive design. So, with help from some of the expert contributors to our Mobile Web Design and Development Best Practice Guide, let's try and clear this confusion up. I've asked them for their definitions of AWD, where the confusion lies and the best use cases for this approach," writes Graham Charlton.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
A content strategy that sells out events
Business 2 Community
You don't have to do a lot of content marketing in preparation for an event when you've been doing content marketing consistently for eight years, said Brian Clark, founder and CEO of Copyblogger Media.

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How to best optimize your content strategy
Search Engine Journal
Content strategies were often avoided because of a misconception regarding the word "strategy," and the differences between "strategy" and "tactic."

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Structured authoring: The new normal in content production
ClickZ
Structured authoring, although originally just a method favored by technical writers, is now becoming the new normal for enterprise-level content production.

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How to easily spot your competitor's most engaging content
Search Engine Journal
Content is a hot topic in the business world today. Indeed, content marketing — done correctly — can be a very effective way to attract and retain clients, but the problem is more and more companies produce more and more content. It's highly important to understand how to produce content that will engage your target audience, but is also vital to know what your competitors' most engaging content is. To figure this out, you don't have to spend ages collecting and analyzing all that content; you can do things way easier and efficiently if you use the proper tools.
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Microsoft unveils near-real time language translation for Skype
Forbes
Skype hopes to make its international connections easier — though perhaps still a little awkward — with a new feature that automatically translates conversations almost in real time. Parent company Microsoft unveiled the new technology at the Code technology conference, where Skype vice president Gurdeep Pall made small talk in English with a German-speaking Skype manager in Europe.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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