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6 tips for writing better e-learning scripts
ASTD
It was a dark and stormy night. In a dark alley a subject matter expert handed his 83-slide deck to an instructional designer. The mission? To turn that deck filled with bullet point after bullet point of previous content into a meaningful and engaging e-learning experience. It's a daunting mission. How does the instructional designer take that raw material — under the pressure of a really tight timeframe — and transform it into something that people will pay attention to? It starts with the basics: better writing.
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4 reasons to keep your content simple
Joe Latta
Your prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on. It's time to streamline. So before allowing the kitchen sink to be tossed into your next proposal, presentation or marketing document, point out these four reasons to keep your messages short, sharp and simple.
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Death to content: Long live the editor
Econsultancy
If the saying goes that content is King, today's warring agendas, varying competence and vulgar chaos would put Game of Thrones to shame. In the effort to rule their industry, almost every player has ended up churning out the same old slurry by neglecting a key element of creating great stories. It comes down to this: the world doesn't need more content, it needs better editors.
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SPONSORED CONTENT


Study: Displaying content by popularity encourages 'irrational herding'
USC News
In today's Information Age, it's easy get overwhelmed by online content. To explore user experience, a recent study determined what kind of content users prefer and then evaluated how position on a webpage affects collective judgments about content. Published in the peer-reviewed online journal PLOS ONE, study co-authors Kristina Lerman, a computer science professor at the USC Viterbi School of Engineering, and Tad Hogg, a Research Fellow at the Institute for Molecular Manufacturing, evaluated some popular peer recommendation strategies and their ability to identify interesting content.
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21 ways to make your boring trade blog interesting
Entrepreneur
Trade or B2B blogs have gotten a bad rap for being boring. In many cases, they deserve this reputation. But it's also become a self-fulfilling prophecy. B2B bloggers think that they can't be interesting. "I know for a fact that B2B blogs can be very interesting — brilliant, powerful, gripping, compelling, explosive and even viral," writes Neil Patel, an online marketing expert.
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PRODUCT SHOWCASE
  Apply Now for Fall 2014

Join the cutting-edge world of corporate instructional design by completing your Master of Science in Information and Instructional Design (IID). You’ll learn to develop unique information and instructional design solutions that deliver powerful possibilities to adult learners in a variety of businesses and industries.
 


NEWS FROM STC


No enrollment fee for new STC members through 20 June

2014 classic memberships are now only $180 (reg. $225) and for a limited time, new STC members pay no enrollment fee! But you must hurry, because this additional discount expires on Friday, 20 June. Use the promo code NOFEE in the dues discount field at checkout and you skip the $30 enrollment fee. Save even more and still receive the full range of STC’s career-building benefits ... but don’t miss out. Renew or join by 11:59 PM EDT (GMT-4) Friday to ensure you get the best price possible.
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Leah Guren, Bernard Aschwanden, and Saul Carliner join the STC Summer School staff

July brings another four sessions in the STC Summer School, as Leah Guren, Bernard Aschwanden, and Saul Carliner head up a variety of courses. The month kicks off with Aschwanden and Minimalist Writing on 7 July, then Leah Guren brings us TechComm 101 (starting 10 July) and TechComm 201 (starting 9 July) for those looking for a first or next step in their careers. And Saul Carliner has a course for those ready to go even further, with TechComm Manager, starting on 15 July. The STC Summer School lets you get the skills and knowledge you need to advance your career. You'll learn directly from the instructor and also exchange ideas and tools virtually with the other participants in the program. See the link below for the full list of available sessions.
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STC communities and staff win APEX Awards

Four STC communities and members of the STC staff recently were named winners in APEX 2014, The 26th Annual Awards for Publication Excellence. APEX Awards are based on excellence in graphic design, editorial content, and the ability to achieve overall communication excellence. APEX Grand Awards honor the outstanding works in each main category, while APEX Awards of Excellence recognize exceptional entries in each of the individual categories. Congratulations to the Carolina Chapter, Northeast Ohio Chapter, Technical Editing SIG, Washington DC-Baltimore Chapter, and Willamette Valley Chapter. STC received the APEX Award for both the Salary Database and our blog, STC's Notebook. For more information on the APEX Awards and a full listing of winners, visit http://www.apexawards.com/.
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July Webinars fill the calendar

STC has eight live Web seminars scheduled throughout July, from some of our top-rated instructors. Find the education that will help you advance your career or get started on a new skill. From content to CSS, video and graphics to security, we have you covered! See the full schedule at the link below and sign up today for an hour of introduction, education, and sometimes even entertainment.
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Subscribe to Intercom

If you're not an STC member, you can still get access to all the great articles of Intercom. New this year, nonmembers can subscribe and get STC's monthly magazine delivered to your door all year long. Click the "Subscribe" link in the side menu bar of the website for more information.
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IN THE NEWS


5 tips for creating a content strategy that stands out in a crowd
Smart Company
One of the biggest challenges for SMEs in thinking about their content strategy is the sheer volume of available content channels. Between personal blogs, traditional media outlets and social media channels, it's becoming increasingly hard for brands to create a signal that breaks through the marketing noise. Here are five tips for SMEs in developing a content strategy that stands out from the crowd.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How to create content for 'boring' businesses (Search Engine Journal)
9 blog and content marketing tools you will use every day (Tech Cocktail)
The anatomy of a great content strategy (Search Engine Journal)
What is adaptive web design and when should you use it? (Econsultancy)
Data vs. creativity: The content marketer's false choice (Marketing Land)

Don't be left behind. Click here to see what else you missed.


5 extremely effective content marketing formats
Entrepreneur
There are two approaches when it comes to content marketing. You can throw a bunch of crap against the wall and hope that some of it sticks, or you can create well thought-out content that connects with your audience and results in organic sharing as well as new customers. There isn't one particular content format that will outperform the others in every situation. It requires testing to find the sweet spot. Here are five extremely effective content formats to consider.
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Looking for similar articles? Search here, keyword: Format.


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TRENDING ARTICLE
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6 tips for writing better e-learning scripts
ASTD
It was a dark and stormy night. In a dark alley a subject matter expert handed his 83-slide deck to an instructional designer. The mission? To turn that deck filled with bullet point after bullet point of previous content into a meaningful and engaging e-learning experience. It's a daunting mission.

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Introducing: The user experience tour guide
Business 2 Community
The User Experience Tour Guide has a lot of responsibility; it's not uncommon for her to be entirely accountable for the user's first interaction with your business. What's worse, if she doesn't provide what they're looking for, your business as a whole could suffer.

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How to create content for 'boring' businesses
Search Engine Journal
Let's face it, not every business is exciting. A pay parking lot, a dry cleaners and an insurance agency are just a few examples of businesses that may elicit more "ohs" than "ooohs" when you tell someone you work there.

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6 reasons to get consistent with your content strategy
Business 2 Community
Research, strategy, writing, monitoring, measurement, more writing ... the content marketing to-do list never ends. With the amount of published content expanding daily, how is one to keep up with the demand? Unfortunately, it can become easy to lose your content focus if you lack a schedule and editorial calendar to enforce it. Simply put: Consistent production = Higher productivity. The purpose of an editorial calendar is to build a publishing schedule over the upcoming week or month that strictly focuses on the information you need for content production, ranging from content topic themes to publish dates.
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Addressing thin content
Search Engine Watch
In 2014, one would think that we would have made a full transition from "old SEO" to "new SEO". The old school of thought is about building an experience for search engines, creating a page to create a ranking. The new school of thought is about molding an insightful, useful experience for the site user.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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