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Call for proposals for 2013 STC Summit is now open
STC
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STC invites you to contribute your ideas, studies, experience, and expertise to the 2013 Technical Communication Summit, the 60th Annual Conference of the Society for Technical Communication. The work you are doing and have done is an important element in the education process, and we invite you to share it with Summit attendees. For more information, including general information about the conference, descriptions of the individual tracks within the education program, descriptions of session formats and required supporting materials, answers to key questions, and a proposal checklist, visit the Call for Proposals website. Proposals are due at 5:00 PM EDT (GMT-4), Monday, 10 September. All proposals must be submitted through our online submission system.
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64 tips to make sure that your website delivers business value
Econsultancy
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With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results. This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains. To realize the desired business results, businesses should consider how well the website performs against seven tactical areas.
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STC doubles the number of free archived seminars for members
STC
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Starting in 2011, STC members received free access to more than 35 archived seminars (audio synched to PowerPoint) as part of their membership. Now that number has doubled, as STC offers 73 free archived seminars to all members. STC members said they wanted more educational offerings, and these archived seminars provide that. The seminars are on a wide variety of topics from some of the top presenters in technical communication and are organized into eight topics. Follow the link for a list of archived seminars, a sample, and a link for members to access the entire library.
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Writers should not fear jargon
Nature
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Who needs jargon? Many seem to assume that the pompous, sterile language of scientific literature has been designed to prevent our understanding it. Reading the stuff seems a kind of sadistic chore. Translating it? Unspeakable. So you can imagine the unpopularity of the belief that jargon is not only integral to scientific discourse but also has a place in public discussion.
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You can still join STC at a special half-year rate
STC
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If you're not already an STC member, you can join for the rest of 2012 at less than half the full-year rate. You'll get over 50 percent off the regular full-year dues, but receive all the benefits for the rest of this calendar year. That includes online subscriptions to Intercom and Technical Communication, access to our library of free archived seminars, discounts on education, and more. STC membership provides opportunities for career advancement, professional growth, and continuing education. Join today and take advantage of it all throughout 2012. This offer expires 14 September.
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Explore a multitude of possibilities with Adobe® Technical Communication Suite 4.0. Take advantage of Adobe FrameMaker® 10, Adobe RoboHelp® 9, Adobe Captivate® 5.5, Adobe Photoshop® CS5, and Adobe Acrobat® XPro, all packed in one suite. Author, enrich, review, manage, and publish technical content to multiple screens and expand your outreach.
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Adobe releases new version of Technical Communication Suite
FierceContentManagement
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Adobe recently announced the release of Adobe Technical Communication Suite, version 4.0. The suite is designed to help technical communications professionals working in an enterprise environment work together to generate training and documentation materials for a variety of platforms. Typically, technical communications professionals generate the content, then pass it along to subject matter experts for review. In an ideal world, these changes can be smoothly incorporated into a single source and inserted into the source document, but in the past that hasn't always been the case.
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August schedule of STC webinars is underway
STC
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The schedule of August webinars from STC is underway. There are still six more webinars scheduled throughout the month, including: Bulletproofing Your Career Online on 2 August; Pattern Recognition for Technical Communicators on 8 August; Portfolios for Tech Comm Professionals on 14 August; Create Meaningful Online Experiences on 16 August; Modeling Information Experiences: A Recipe for Consistent Architecture on 23 August; and Five+ Ways to Add Interactivity to Online Help on 30 August. Sign up for the one that can help advance your career.
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Acrolinx Can Help You Deliver Content Your Customers Will Love
• Find it – rise higher in searches by using the right keywords with the correct frequency, placement, and density
• Recognize it – use your branding and terminology consistently to engage your customers
• Understand it – write simpler content to ease comprehension and reduce location costs MORE
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Well-funded Meteor poised to impact web development
The Register
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The developers behind the Meteor open source project say they want to revolutionize how applications are built, and they've just been handed a whopping $11.2 million in Series A funding to do it. Meteor is an open source platform for building Web applications with rich user interfaces that run on the client rather than the server — applications like Gmail, Twitter, Quora, or the Facebook photo viewer, for example. This is a style of software that Meteor's Matt DeBergalis says is becoming the new norm.
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How brands can tackle 3 screens with a single execution
iMediaConnection
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ROI. These three letters, when achieved across three digital screens — PCs, tablets, and smartphones — can separate savvy marketers from the masses. They make media buyers either cringe at the end of a digital campaign, or leave them wanting more.
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A proliferation of new technologies has heightened the call for professionals who can communicate complex technical ideas—succinctly and articulately. In response, Northeastern offers the 100% online MS in Technical Communication, designed to enhance your technical communication skills for application across a variety of audiences and contexts. Learn More
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Google reveals index secrets: Charts indexing of your site over time
Search Engine Land
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Google webmaster tools launched Index Status that charts the number of indexed pages for your site over the last year. Google says that this count is accurate and is post-canonicalization. You can also get this data by submitting XML Sitemaps but you'll only see complete indexing numbers if your Sitemaps are comprehensive. Google also charts this data over time for the past year.
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Indexing problems: Why it happens and how to solve it
Business 2 Community
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Proper site indexation is crucial for any website. If your pages are not indexed/crawled by search engines or bots you really have no audience whatsoever. Because bots can't find the page, they can't create a copy or index it. In such a case, the page is not displayed in search and does not drive traffic to the website. What's the root of the problem?
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Magnolia 5.0 to offer customized mobile content with task-focused apps
CMS Wire
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Vendors are always a little bit reluctant to give too much away about upcoming releases, especially when that release is to be the cornerstone of its annual get together. Magnolia is no different. But with its conference set for the beginning of September, they have offered some details about Magnolia CMS 5.0, which will be previewed then.
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Technical writing company thrives on change
Connecticut Post
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Essential Data Corp., based in Shelton, Conn., describes itself as a "technical writing" firm, a term that covers a wide array of services. Writing user guides and manuals for software, creating disaster recovery plans, documenting standards compliance, EDC specializes in recording complicated technical knowledge common in today's business environment. Named to Inc. magazine's list of the 5,000 fastest growing U.S. businesses, EDC has grown more than 60 percent over the past three years. In an economy where jobs are scarce, EDC is expanding and hiring for positions at its 30 locations around the country.
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Eye-tracking study claims Facebook mobile model needs a fix
MediaPost Publications
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With Facebook currently relying on sponsored story posts in-feed to monetize the smartphone platform, eye-tracking researcher EyeTrackShop says the social network needs a better model if it expects to maintain decent average revenue per user on mobile platforms. According to its tests of how people view the Web, iPad and smartphone versions of Facebook, the user has much less opportunity to view a sponsor's message on the smaller screen. A sponsored story on a phone that falls below the fold on a screen has only a 3-13 percent possibility of being seen by a user.
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