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This writing GPS helps you create ridiculously good content
MarketingProfs
The writer Andre Dubus has described writing as inching your way along a very dark, very long tunnel: You can make out the next few feet in front of you, but you're not quite certain where you'll end up or when you'll get there. What helps with the uncertainty and enormity of the task is to start with some kind of process to guide the way—necessary checkpoints toward that final piece or the beacons that guide the entire effort.
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SPONSORED CONTENT


How to use visual diagrams and mind map content for maximum results
Small Business Trends
One of the most challenging aspects of writing is coming up with new ideas for content. We all share that same "hit a wall" feeling every now and then, and it is always nice to have some strategies to bring yourself back to the creative process of developing new ideas. Of course as we all know, the second challenge we face as writers is keeping it all organized and being able to come up with something creative that flows, all stemming from this one idea that took so long to think up. Fortunately, there are many strategies to help solve some of these problems, and while every writer has their own preference, a personal favorite is mind mapping.
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An instruction manual for aspiring writers of instruction manuals
AOL
If guiding people through complex processes and writing clear, concise, informative prose are things that interest you, technical writing might be a career field worth exploring. However, being competitive in this field likely requires experience or skills in particular areas. Here is an action plan for building the skills, knowledge and experience needed to effectively market yourself as a technical writer to potential employers.
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Looking for similar articles? Search here, keyword: manual.


How to write business-to-business content without sacrificing your individuality
Skyword
At times, writing B2B content can feel like being stuck inside on a hot summer day while listening to the cheerful sounds of a business-to-consumer pool party next door — those guys seem to have all the fun. However, while the point of B2B content is convey authority and share information relevant to a certain business sector, your audience is ultimately comprised of people. Even though positioning your client as a thought leader is the ultimate goal, you can still appeal to people and "humanize" your content by adding humor and emotion to each piece.
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  FEATURED COMPANIES
M.S. Degree Boosts Your Career

Enhance your writing and communication skills in business, healthcare, science, and technology. Enroll in the new, online, 36-credit NYU-SCPS M.S. in Professional Writing.
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CPSL
If your business has ambitions to become a global operation, you need to communicate with your audiences efficiently and with high quality results. CPSL has the expertise to create personalized solutions for every phase of your multilingual content's lifecycle. MORE


NEWS FROM STC


STC renewal season coming

STC renewal season is coming! Stand by in mid-September for more information on what's new for 2015 and a reminder of all the great benefits you receive with your membership. For additional information, contact Stacey O'Donnell at stacey.odonnell@stc.org.
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Save 20% on job postings!

The STC Job Bank puts your company in front of the most qualified technical communicators. Post your open positions in our Job Bank to reach your target audience and find the perfect fit for your needs. Use promo code STCFALL to save 20% off your job postings between now and 30 September. Go to http://jobs.stc.org/home/ to get started today.
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The 2015 Technical Communication Summit Call for Proposals deadline has been extended

The Call for Proposals for the 2015 Technical Communication Summit has been extended. The Summit will be held 21-24 June in Columbus, Ohio, USA. The core content of the Summit's education program comes from submitted proposals that span the profession, such as content strategy and design, content development and delivery, mobile content, professional development, user experience, usability, accessibility, education, and training. This year there will be five newly developed tracks: Art/Design/Visual Communication, Management/Leadership, Writing/Communication, Tools/Technology, Training/Research. Submit today!
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October educational offerings

Looking to jumpstart up your educational experience this fall? Take one of STC's October educational offerings. Whether you are looking for quick tips on designing for Instagram or more in-depth online courses, STC's education department offers something for everyone. Register now for October webinars and online courses.
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IN THE NEWS


6 e-learning trends for the future
eCampus News
Online and blended learning, or e-learning, is becoming par-for-the-course in everything from company professional development to campuses across the country. But trying to ascertain how to implement e-learning can be a nightmare, thanks to a glut of information and hard-to-find current studies. However, thanks to new, broad data about major trends and design best practices from innovative tech think-tanks and industry veterans, learning how to effectively design and implement e-learning has been broken-down into easily digestible chunks for anyone interested in taking those first e-learning steps.
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Google's 'Material Design' and what card-based content means for marketers
Forbes
Google is now using what they call "Material Design" — a card-based user-interface system to communicate consistently and persistently across all Google environments. What this reflects is a very strong force — consumers demanding that they have access to all the media that they consume on anything, everywhere.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Word wranglers: 5 apps that make writing easier (PCWorld)
Stop wasting your time on these 3 types of content marketing (Search Engine People)
How to create a content strategy (Business 2 Community)
61 percent of consumers prefer companies with custom online content (Mashable)
Consumers feel the need for speed in Web user experience (Skyword)

Don't be left behind. Click here to see what else you missed.


Focus on the e-commerce user experience
Multichannel Merchant
Back before the Web, retailers could craft an in-person sales experience, one that merchandised the store with the newest products and biggest sales. With a shiny showroom, friendly and knowledgeable sales staff and a rapid checkout, most retailers could build a steady reputation and keep customers returning. But with the advent of the Internet, new technologies spawned additional options for shoppers, and subsequently a new set of demands. In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
12 essential elements of high-quality content
Forbes
"Quality content" is far more than just a buzzword marketers throw around for fun. It's what savvy marketers strive for, and what Google and people look for. It's what separates the winners from the losers online; it's what will help your site rank well in the search engines, what will naturally attract high-quality inbound links, and what will help you build trust, credibility, and authority with your audience.

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Web design across different generations
Econsultancy
For a website or digital product to be truly "user-centric," we need to determine who the "user" is. Each person will approach a website, system or app through their own, unique mental model, applying how they think it will be organized to each new one they encounter.

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Word wranglers: 5 apps that make writing easier
PCWorld
Quick: Picture a writer in your head. An image of a bearded old man, hunched over a clackety typewriter may come to mind. But these days, a writer is more likely to be tapping away at a tablet or even a smartphone, composing anything from a business document to the next great American novel. No matter what it is you're writing, these apps can help make the process a little easier.

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How to forecast content performance
MediaPost Publications
Brand marketers spend thousands of dollars developing content, but they don't know for certain whether it will drive conversions. Content marketing isn't new, but it's changing the face of marketing. One company believes it has found the formula to determine the success of content before it is produced or written based on its research that shows 80 percent of the content's performance gets identified at the idea stage before fingertips hit the keys.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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