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STC's 2013 membership season opens soon
STC
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STC's membership season for 2013 opens soon and there are a number of exciting changes for the coming year, including a special price for early renewers and a beefed-up Member Get a Member campaign. STC members, watch your email in-box for details in the coming days. Nonmembers, keep an eye on www.stc.org and the next issue of TechComm Today for full information.
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Multiskilled Web designers flying high on recruiters' radar
Workforce
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With the national unemployment rate for Web designers at just 3 percent, demand for their skills in animation, graphics, social media, apps design, and video is at an all-time high, says one staffing firm executive. From pharmaceutical-makers to online retailers and financial services, companies are seeking top-tier Web designers who can create rich user experiences, social media interactions, and other interactive apps.
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STC tryout ends 15 September
STC
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There are only a few more days to take advantage of the STC Tryout! Members, refer a friend or colleague to this program and you'll be entered into a drawing to win a free 2013 membership for yourself! Nonmembers and former members, try us out for the rest of 2012 and we'll credit your account the amount you pay toward next year's full-year dues! So your tryout will pay for itself just by renewing. Click the link below for more information and to join. But hurry, this program ends on 15 September.
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Twitter offers embeddable timeline tool, gives web designers new toy to play with
Engadget
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Until now, the only way for folks to see someone's tweets on the web was to grab screenshots or head directly to their Twitter page. No more. The microblogging platform just launched a new tool that lets folks embed Twitter timelines into any website, meaning you can have your 140-character musings right alongside your long-winded blog posts. Plus, you can interact with those tweets as you would at twitter.com, following and replying directly from the module.
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Sale on STC live Web seminars
STC
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From now through 5:00 PM EDT (GMT-4) on Friday, 21 September, all STC webinars are $10 off. That's just $49 for members and $139 for nonmembers for any webinar currently on our schedule! See the full list of our upcoming webinars at the link below, and then act fast to get an extra $10 off registration. This offer applies only to new registrations, and remember, it expires at 5:00 PM on Friday, 21 September.
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5 conversion optimization tools you can use to boost your sales
Business 2 Community
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Conversion writing and SEO copywriting is pretty straightforward stuff. Write the right words, plug some keywords in, make sure you've got proper backlinks, and start cranking out content. Once you start showing up more in searches, you should start seeing more conversions. But if your website is too difficult to use, or your potential customers aren't able to navigate their way to your conversion opportunities, it doesn't matter how much optimization you do.
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The future of technical communication is here! Create XML/DITA content natively with Adobe FrameMaker® 11. Publish virtually anywhere using Adobe RoboHelp® 10. Deliver engaging, interactive content with graphics, demos, and more using Adobe Illustrator® CS6, Adobe Captivate® 6, and Adobe Presenter 8. Rapidly collaborate with review-capable PDF documents.
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Content strategy: The perils of search engine optimization
CMS Wire
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Search engine optimization tactics often make it harder for customers to do what they need to do. If Google wanted to get found in Google would it have the homepage it has? No. It would have a homepage with lots of content on it. This content would repeat keywords such as "search engine." For example, a classic SEO statement would be. "Search with our search engine. We are the best search engine to help you search." The above is clever SEO but dumb content. But variants of this dumb content are being produced by a great many sites in order to "get found."
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Microsoft delivers its free WebMatrix 2 Web development tool bundle
ZDNet
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A year after making available a beta of version 2 of WebMatrix, its lightweight Web-development tool suite, Microsoft has shipped the final version. WebMatrix is a bundle of tools designed to allow developers to quickly install and publish open-source applications or built-in templates to create, publish, and maintain their Web sites. Included in the bundle are a Web server, database engines, various programming languages, and more. It is aimed at developers using ASP.Net, PHP, Node.js, and/or HTML5.
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Why HTML5 is in trouble on the mobile front
ZDNet
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HTML5 is supposed to be the next big thing. It represents the point at which the web standard will step up as a viable alternative to platform-specific code. But, if it's truly going to succeed, it will need to prove itself on the smartphone.
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Meeting product literature challenges since 1944! Customized software programs, mobile and web applications, technical writing, desktop publishing and fulfillment. MORE
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If your business has ambitions to become a global operation, you need to communicate with your audiences efficiently and with high quality results. CPSL has the expertise to create personalized solutions for every phase of your multilingual content's lifecycle. MORE
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Uberlayer lets you overlay design mockups and reference them as you code
The Next Web
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Created by Amsterdam-based Twelve Twenty, Uberlayer lets you display any image as an overlay on your Mac and lock it in place. This deceptively simple utility can be used for a variety of purposes, like watermarking a presentation, but for Web designers, it makes it so easy to compare design mockups with final products.
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Usability testing removes ego and opinion
Econsultancy
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While good user experience professionals may be able to "guess" the best UX solution 60 to 70 percent of the time, it's not substitute for testing, according to Belron's eBusiness Manager Craig Sullivan. Decisions on design should be based on cold hard facts and consumer behavior.
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You strive for the clearest copy possible – new white paper shows how
Companies like Adobe, Dell, Cisco, IBM, Philips and Siemens squeeze cost and time out of technical writing while improving clarity and consistency. Learn how they do it in this
free white paper.
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Coming soon: Native CSS variables
Sitepoint
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Name one feature you'd love to see in CSS. Hands up those who want variables. The issue stems from our need to use and repeatedly re-use the same colors and other values throughout a stylesheet. Maintenance is tougher than it need be. We need to remember a range of hex/RGB values and, inevitably, the finicky client or designer will decide #335 is "on-brand." Search and replace might work, but not if you've used #333344 in some places or rgb(21,21,2c) in others. Fortunately, native CSS variables will arrive soon.
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Check out these 25 sources of great mobile design inspiration
The Next Web
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They say you should never judge a book by its cover: sage advice from back in the day. But now, mobile apps are often judged by their icons and interfaces; all it takes to make a bad impression is a dated design, no matter how useful or well-coded your app is. Good design takes time, and sometimes, you need a little outside help coming up with ideas. If you're looking for some inspiration for ways to dress up your next mobile app or site, here is a nice list of places you should go to get in the zone.
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