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Content and analytics: A strategic combination
ClickZ
Focusing on the four "Cs" — choice, customization, connect, and communicate — helps marketers transition from offers to solutions — where the recipient is engaged because the experience has moved from a sales pitch to valuable information exchange. Yet, as much as marketers would like to produce content that resonates and serve the people altruistically, at the end of the day we have performance metrics to meet and revenue numbers to hit. A successful content program will also invest in analytics to ensure that you are using the messaging, offers, format, and channels most likely to drive the most visitors and interactions.
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The part of ECM everyone always forgets
Fierce Content Management
Sometimes getting your data into a content management system is like loading a moving van. You manage to shoehorn everything in just right but then have no idea how to retrieve anything when you're ready to take it out. A white paper just released by Crawford Technologies reveals that the black hole of content retrieval is not an entirely uncommon situation for businesses. The paper asserts that historically enterprise content management is primarily concerned with data capture, and retrieval is almost an afterthought.
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SPONSORED CONTENT


Improving your business writing: 10 top tips
The Guardian
Writing. We all do it. We spend a large chunk of our day tapping away, writing business emails, tweets, texts and other business communications. Yet very few of us think of ourselves as writers. And even fewer of us have had any training in how to get the best from our words. So we've pulled together ten top tips to help you improve your business writing. These tips are not a list of rules — there are no absolute, written-in-stone dos and don'ts. It's about being clear, friendly and informative. And it's about projecting the right tone, style and brand — while bringing your own unique personality to the table. So, let's take a look at how you become a better business writer.
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Best practice UX design for e-learning
Training Zone
By incorporating best practice user experience design into your e-learning, you can maximize information retention, learner engagement and learner enjoyment. UX design specialists tend to know how people use technology but not necessarily how people learn. There are elements of UX design we'll cover in this blog that are universal and some that apply specifically to e-learning.
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5 free tools to manage your freelance writing business
Skyword
As your freelancing career grows and you take on more work, you may find it increasingly difficult to manage all of those pitches, assignments, incoming payments, and article ideas. In order to stay on top of all this information, it's important to have a system that keeps your writing business in order. The right tools can not only help you keep better records and improve your organization — they can also boost your productivity. Here are five free tools to help manage your thriving freelance writing business.
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Looking for similar articles? Search here, keyword: freelance.


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M.S. Degree Boosts Your Career

Enhance your writing and communication skills in business, healthcare, science, and technology. Enroll in the new, online, 36-credit NYU-SCPS M.S. in Professional Writing.
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NEWS FROM STC


Save 20% on job postings!

The STC Job Bank puts your company in front of the most qualified technical communicators. Post your open positions in our Job Bank to reach your target audience and find the perfect fit for your needs. Use promo code STCFALL to save 20% off your job postings between now and 30 September. Go to http://jobs.stc.org/home/ to get started today.
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October educational offerings

Looking to jumpstart up your educational experience this fall? Take one of STC's October educational offerings. Whether you are looking for quick tips on designing for Instagram or more in depth online courses, STC's education department offers something for everyone. Register now for October webinars and online courses.
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2015 STC membership season now open

The 2015 membership season for the Society for Technical Communication is now open. Members, you should have received an email with the official announcement and information on the early renewal discount. Nonmembers, join today for 2015 and you'll get the rest of 2014 for free. That's 15 months for the price of 12, even better than a baker's dozen! For additional information click "more" below or contact Megan McBroom at megan.mcbroom@stc.org.
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Introducing the STC Mentor Board

The STC Mentor Board is where professionals connect to establish mentor/mentee relationships that foster personal and professional growth and development. Serving as a mentor or becoming a mentee can help you direct your future, expand your professional network, gain knowledge and perspective on the workplace, and deliver tremendous personal satisfaction. Sign up to be a mentor or mentee today!
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IN THE NEWS


10 tips for managing your visual content
MarketingProfs
How many visual assets does your organization have? We're talking all visual content — videos, artwork, photographs, diagrams, animations, infographics ... The list goes on. The number could run into hundreds of thousands worldwide, but what counts is how well those assets are managed. The impact of not being clear about what visual assets exist and where they are located (as well as how that visual content relates to other marketing campaigns) can be a logistical headache for any organization, large or small. Visual assets don't lend themselves to easy archiving and retrieval.
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Beyond the PDF: The case for content innovation
Business 2 Community
B2B content strategy has evolved significantly in the past few years with leading brands considering the information needs of the multiple decision-makers in the buying center. They create faceted content roadmaps that consider the different context, format preferences, level of detail and influences for each topic for each person in the buying center. Gone are the days when the company selling to another enterprise can cram all the information into a single white paper and offer a gated PDF for download.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    An instruction manual for aspiring writers of instruction manuals (AOL)
This writing GPS helps you create ridiculously good content (MarketingProfs)
How to use visual diagrams and mind map content for maximum results (Small Business Trends)
6 e-learning trends for the future (eCampus News)
How to write business-to-business content without sacrificing your individuality (Skyword)

Don't be left behind. Click here to see what else you missed.


How to get millennials to love your content: VICE's magic formula
Business 2 Community
If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it's VICE. And they've done it successfully for more than one generation. Now that everyone's sights are set squarely on millennials — the next generation of big spenders, marketers are frequently turning to the bad-boy of publishing-turned media magnate who — despite their growth — have maintained their youth demo authority. At the 2014 NewsCred Content Marketing Summit, Eddy Moretti, Chief Creative Officer of VICE, was kind enough to share the company's highly sought after insights.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
This writing GPS helps you create ridiculously good content
MarketingProfs
The writer Andre Dubus has described writing as inching your way along a very dark, very long tunnel: You can make out the next few feet in front of you, but you're not quite certain where you'll end up or when you'll get there.

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6 e-learning trends for the future
eCampus News
Online and blended learning, or e-learning, is becoming par-for-the-course in everything from company professional development to campuses across the country. But trying to ascertain how to implement e-learning can be a nightmare, thanks to a glut of information and hard-to-find current studies.

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An instruction manual for aspiring writers of instruction manuals
AOL
If guiding people through complex processes and writing clear, concise, informative prose are things that interest you, technical writing might be a career field worth exploring. However, being competitive in this field likely requires experience or skills in particular areas.

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How to use content curation to grow your online presence
Social Fish
So, you know you need more content on your website. But, you don't like to write and nobody has enough time. Content curation, or finding the information your customers want and need, is a perfect way to add fresh content regularly, but without spending too much time doing it.
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Copywriting, consistency and why anyone cares
The Drum
Despite its inherently unadventurous nature, consistency is a dirty big part of the copywriter's world. We've all had jobs where we trudge agonizingly through a document – capitalizing this but not that, trading hyphens for dashes, scrubbing out full stops with our own acerbic tears. And for what? Would a customer spot that we had accidentally used full stops on some bullet points and not on others? The reason why consistency is so ground into a copywriter's role is simple and rather stern. Customers may not notice the little differences, but clients certainly do.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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