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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 8 Oct. 2014

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What do structured snippets mean to your page-level content strategy?
Search Engine Land
In early September, Google was up to something, and some spotted what looked like Knowledge Graph-driven facts being pulled into a Web page's search results listing. Fast-forward to Sept. 22, and it was official: structured snippets were now a part of Google Search. But what are they?
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Renovate your information architecture on sure foundations
IDM Magazine
Information architecture is the structural framework underpinning your document and content management system. And just like the scaffolding to your house, it's imperative to get those bolts tightened and the cross-beams in place before you go slapping on the wall paint. It's not as simple as drawing up a framework and assuming all will follow. It takes time, effort and consultation to make sure your building doesn't lean like the Tower of Pisa.
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Looking for similar articles? Search here, keywords: Information architecture.


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Top online productivity tools to fuel moments of inspiration in writing
Skyword
Whether you’re new to the freelancing world or have been part of it for so long that your fingers feel naturally at home when clacking away on your keyboard, you likely have your own ways of keeping yourself organized. You may enjoy jotting down ideas on yellow composition paper in a scrawl only you can decipher, or your computer may be chock-full of files littered with keywords, possible quotes, deadlines and names of potential sources. These days, there are plenty of free online productivity tools you can use to keep yourself organized when it comes to managing your career as a freelance writer. Give these apps a try the next time you want to declutter your thoughts and boost your productivity.
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13 effective content amplification strategies
Business 2 Community
Companies are investing more and more resources in creating great content, meaning the bar to creating great content is continually rising and that distributing said content is growing increasingly more difficult as well. Looking to help as many marketers as possible become more agile and increase their team's performance, we at Proof HQ decided to track our own content marketing efforts to see what was working best for us, as well as others, and pull together the best of what we've seen. Here are 13 of our favorite content amplification tactics.
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Information designer shares visualization advice
The Miami Hurricane
Manuel Lima, a designer, researcher and leader in the field of information visualization, sat with The Miami Hurricane for an interview about the field of interaction design and his work as the lead designer for Codecademy, a website that lets anyone access free interactive coding classes in six programming languages. He also discussed the phenomenon of changing career paths by embracing technological tools, and the way the media has opened up information visualization to a mainstream audience.
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NEWS FROM STC


Hot webinar topics in October and November; Upcoming online courses

New webinars have been scheduled for October and November! Join David Caruso, Tricia Spayer, Toni Byrd-Ressaire, Patrick Bosek, Alan Porter, and Leah Guren for topics covering everything from Instagram to eBooks and DITA to label editing. And don't forget about our upcoming online courses! TechComm 101, TechComm 201, and Topic-Based Authoring are all just a few weeks from starting. Register for any of these courses or webinars today to learn directly from the instructor and exchange ideas and tools virtually with the other participants.
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2015 STC membership season open

The 2015 membership season for the Society for Technical Communication is open. Members, you should have received an email with the official announcement and information on the early renewal discount. Nonmembers, join today for 2015 and you'll get the rest of 2014 for free. For additional information, click "more" below or email membership@stc.org .
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Introducing the STC Mentor Board

The STC Mentor Board is where professionals connect to establish mentor/mentee relationships that foster personal and professional growth and development. Serving as a mentor or becoming a mentee can help you direct your future, expand your professional network, gain knowledge and perspective on the workplace, and deliver tremendous personal satisfaction. Sign up to be a mentor or mentee today!
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IN THE NEWS


Making the move to structure
TechWhirl
As you begin to explore structured content and how you can leverage it for your organization, you'll need to consider quite a number of things. Not the least of these is what structured model to use. You've probably heard of standards like DITA, ATA specifications, S1000D and others. Depending on your industry, client base and even the staff you have and their skills, any one of them might be a valid approach.
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Content length is a single piece of the effectiveness puzzle
Skyword
Research shows that a combination of original content with search engine optimization is the most effective way to generate Web traffic. But crafting great content is also the most difficult tactic for marketers to execute, according to a report from Ascend2. To add another complication, research shows that content length can have a significant impact on how readers discover and engage with online content.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Improving your business writing: 10 top tips (The Guardian)
5 free tools to manage your freelance writing business (Skyword)
Best practice UX design for e-learning (Training Zone)
The part of ECM everyone always forgets (Fierce Content Management)
Content and analytics: A strategic combination (ClickZ)

Don't be left behind. Click here to see what else you missed.


4 must-know writing tips you aren't using
Business 2 Community
We've all been at that point where you work super hard at putting out each and every blog post ... but even when it goes live, you don't see any real results from it. So you look over your blog post once again, looking for mistakes you think you might have missed in the first rounds of editing. But there are none to be found ... or so you think. The simple truth is that each and every piece of writing — no matter the quality, length, or current success — can be made better. There is always room for improvement. The sooner you realize that, the better. To help you maximize that potential for growth, here are 4 must-know writing tips you should definitely add to your arsenal.
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Content and analytics: A strategic combination
ClickZ
Focusing on the four "Cs" — choice, customization, connect, and communicate — helps marketers transition from offers to solutions — where the recipient is engaged because the experience has moved from a sales pitch to valuable information exchange.

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How to get millennials to love your content: VICE's magic formula
Business 2 Community
If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere) it's VICE. And they've done it successfully for more than one generation.

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Improving your business writing: 10 top tips
The Guardian
Writing. We all do it. We spend a large chunk of our day tapping away, writing business emails, tweets, texts and other business communications. Yet very few of us think of ourselves as writers. And even fewer of us have had any training in how to get the best from our words.

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4 pillars of recombinant content
iMedia Connection
Now more than ever, content must be recombinant. This means a critical component of content strategy is the ability to rapidly dissemble, reassemble, reuse, repurpose and remodel discrete elements of digital content. Consumers live in a multiscreen world that's becoming more complex and multifaceted daily. Laptops. PCs. Tablets. Smart phones. Phablets. Smart watches. Google Goggles and other forms of wearables. Digital signage and digital television. Like hummingbirds, they flit from message to message, channel to channel, screen to screen.
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These medical infographics are empowering patients
Fast Company
Anyone who has had a chronic medical issue — or a family member with one — knows how difficult it can be to understand what their doctors are talking about. Enter Emmi Solutions, a health data visualization company that uses multidisciplinary art to explain complex concepts to patients of all ages.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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