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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 22 Oct. 2014

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How Google's latest 'Panda' algorithm should change your content strategy
Marketing Land
Panda "4.1" — another iteration of Google's algorithm aimed at low-quality web content — hit on Sept. 25, and some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at BrightEdge. In this post, we'll go over the latest Panda iteration, and what it could mean for your website's content strategy based on findings on which sites were impacted positively and negatively.
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What makes a good content writer?
Brafton
Here's a depressing statistic: A Poynter report showed that more than 13,000 newspaper employees were laid off between the span of 2008 and 2012. And even in 2014 — despite a somewhat improved job market for writers — The New York Times reportedly laid off more than 100 staffers recently. But that doesn't mean good writing is disappearing from the web. Combating the dwindling market for writers and journalists is content marketing.
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3 tips for repurposing digital content creation strategies that boost audience loyalty
Skyword
Publishers and brands are obsessed with finding the secret formula to building online audiences for their digital content. In this post, we've combined three great digital content creation ideas culled from lean start-ups and leading Fortune 100 brands alike. As it turns out, there's more than one way to create bang with what's left of your end-of-year buck — or with the bucks that are coming in 2015. All you need to do is think strategically about repurposing your content (and avoid the warning at the end). Here are three tips to get you started.
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Looking for similar articles? Search here, keyword: Repurposing.


SPONSORED CONTENT


7 essential content promotion tools and platforms
Business 2 Community
Some might join content promotion and distribution together, but they are actually two completely different marketing angles that should be balanced evenly. Put simply, the difference between promotion and distribution is that promotion is all about generating a buzz around your content and distribution is a matter of finding a lot of different ways to get your content to appear in search results. Even if you create the absolute best content out there, how do you reach the people that want it?
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Is your information architecture ready for SharePoint 2013?
CMSWire
SharePoint Administrators will naturally focus on the infrastructure side of a migration to SharePoint 2013, but migration is also the perfect time to reevaluate your information architecture and prepare it for this new and improved version of SharePoint. What exactly makes up your information architecture? In terms of SharePoint, IA is typically composed of site structure, search, navigation, taxonomy and metadata. A good user experience and functionality are directly related to having a strong information architecture.
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  FEATURED COMPANIES
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NEWS FROM STC


DocOps webinar and topic-based authoring course taking place soon

If you really want to be competitive in the new application economy, your code needs to move to DevOps and your content needs to move to DocOps. Join CA Technologies’ Jim Turcotte on 29 October at 2 PM EDT in his webinar “DocOps: Delivering Content in the New Application Economy” where he will discuss how the new application economy is changing business and how you can develop a content ecosystem that aligns with DevOps.

Topic-based authoring lets you create and reuse content, reduces project schedules, and improves your workflow. If you are looking to move to a structured writing environment such as DITA, it's the first set of steps towards that goal. But where to even begin? Sharon Burton will answer all of your questions in her online course "Topic-Based Authoring," beginning 4 November at 1 PM EST. Space is limited so don't delay — register today!

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2015 STC membership season open

The 2015 membership season for the Society for Technical Communication is open. Members, you should have received an email with the official announcement and information on the early renewal discount. Nonmembers, join today for 2015 and you'll get the rest of 2014 for free. That's 14 months for the price of 12, even better than a baker's dozen! For additional information click "more" below or contact Megan McBroom at megan.mcbroom@stc.org.
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Save on membership dues with the Corporate Value Program!

Did you know that STC offers a discounted member rate for corporate teams? Companies who employ five or more technical communicators can save on membership dues. Join or renew your team as a Corporate Value Program (CVP) member and receive STC Classic member benefits and services for your whole department. This includes over 140 free, on-demand seminars, publications, discounted conference registration, and more. It's a win-win for the company and the employee!


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IN THE NEWS


Will writing for free hurt your writing career?
Skyword
Writing for free is a hot topic these days, and it has been particularly since Nate Thayer and The Atlantic got into a publicized debate after he was asked to contribute to the site for free. According to Mediabistro, journalists around the country began weighing in, and they were fairly split on the issue.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Improving your business writing: 10 top tips (The Guardian)
5 free tools to manage your freelance writing business (Skyword)
Best practice UX design for e-learning (Training Zone)
The part of ECM everyone always forgets (Fierce Content Management)
Content and analytics: A strategic combination (ClickZ)

Don't be left behind. Click here to see what else you missed.


Web content management's place in the ECM market
Fierce Content Management
For some businesses, content management is less about digitizing and shuffling internal documents and more about disseminating marketing collateral and information to customers via a Web portal. Noah Logan, general manager at customer engagement software company Clickability, says getting set up with a good Web content management system is easy but cautions companies against buying into the five biggest myths of website personalization.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
What do structured snippets mean to your page-level content strategy?
Search Engine Land
In early September, Google was up to something, and some spotted what looked like Knowledge Graph-driven facts being pulled into a Web page's search results listing. Fast-forward to Sept. 22, and it was official: structured snippets were now a part of Google Search. But what are they?

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13 effective content amplification strategies
Business 2 Community
Companies are investing more and more resources in creating great content, meaning the bar to creating great content is continually rising and that distributing said content is growing increasingly more difficult as well.

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Top online productivity tools to fuel moments of inspiration in writing
Skyword
Whether you’re new to the freelancing world or have been part of it for so long that your fingers feel naturally at home when clacking away on your keyboard, you likely have your own ways of keeping yourself organized.

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5 great online tools for creating infographics
The Huffington Post
In this article, we take a quick look at five of the best online tools for creating infographics: Visme, Canva, Easel.ly, Piktochart and Infogr.am. All of these tools are evolving quickly, and this is just a snapshot of their current capabilities.
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Tips to strengthen your content writing muscles
Business 2 Community
Not being a naturally talented writer doesn't mean you can't become a great writer. Just like certain journalism students had to work a little harder than others to ace their college Math courses, you can work a little harder to become a stronger writer. Here's how.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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