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E-templates — A new approach in rapid e-learning course development
Training Zone
The rapid and extensive advances in technology have brought on incredible innovation in all fields of human interest. The impact of the same can be seen in the e-learning space, and these days, this specialized segment is breaking new ground continuously. With this increasing demand, a lot of small-sized companies, as well as corporates are venturing into the e-learning development arena.
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The 100-to-1 rule: Creating the best headlines
By Jeffrey Dobkin
Nobody uses the first draft in copywriting — at least none of my friends do. This, of course, depends on their hangover. While I don't like to waste time writing copy that isn't going to be used, it's just as important to edit severely as it is to write succinctly. What does this have to do with creating the best headline? It's called the 100-to-1 rule. It's the rule all copywriters use but don't tell you about. It's the reason great copywriters get paid so much money.
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Looking for similar articles? Search here, keyword: Headlines.


33 essential tools for content creators
Business 2 Community
As Steve Jobs once said, "Real artists ship." To make content marketing work, writers need to be shipping great content on a regular basis. Having the right tools is key to maximizing productivity. The best writers find ways to keep the focus on writing while also finding ways to highlight and reference work from other content creators to help build relationships and amplify distribution (making the content you create work harder for you). This list will focus specifically on tools that will help make your research and content creation workflow simpler and faster.
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SPONSORED CONTENT


Speed up your website and increase user experience
iMedia Connection
The time it takes for websites to load is one of the most important factors to consider when looking at the overall usability of the website. The majority of internet users will stop using a site if it doesn't load within three seconds, especially when they can get the same information, products or service elsewhere.
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APIs transforming digital content strategy at federal agencies, says government panel
FierceGovernmentIT
Several government officials recently said that application programming interfaces, or APIs, are allowing federal agencies to provide and share more services and data quickly and easily without requiring a larger workforce. "APIs are the future, they really are," said Dennis Alvord, executive director of BusinessUSA at the Commerce Department.
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  FEATURED COMPANIES
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NEWS FROM STC


Get your training in before the end of the year

The end of the year is fast-approaching! Don't let the rest of 2014 pass you by without getting in some more valuable educational sessions with STC. Upcoming webinars will cover content strategy, writing a top-notch resume that will get you noticed, topic-based writing, and much more that will help boost your technical skills and business acumen. Register for any of these webinars today and go into 2015 as a savvier, more well-rounded techcomm professional.
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2015 STC membership season open

The 2015 membership season for the Society for Technical Communication is open. Members, you should have received an email with the official announcement and information on the renewal discount. Nonmembers, join today for 2015 and you'll get the rest of 2014 for free. That's 14 months for the price of 12, even better than a baker's dozen! For additional information click "more" below or contact Megan McBroom at megan.mcbroom@stc.org.
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Adobe is currently seeking contributions for the Adobe Tech Comm Survey 2014!

The purpose of the survey is to understand how you create, publish, and distribute content, as well as how you measure the effectiveness of content. Adobe wants to understand which tools you use, how you use them, and how they can be improved.

It does not matter if you use Adobe products or not. As long as you are a tech comm professional and want your voice to be heard, you can fill out the survey. There is an opportunity to win one of 20 prizes.

SURVEY LINK

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Read the October Issue of Intercom

STC members — the October issue of Intercom, with a theme on rescuing projects and teams, is online. Take advantage of one of the benefits of STC membership and access it today. Print subscriptions of Intercom are available to nonmembers. Click the "Subscribe" link in the side menu bar of the website for more information.
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IN THE NEWS


Work that blog content
LifeHealthPro
Now that you've written your optimized, relevant, original blog content, it's time to maximize the reach of this content to benefit your business. Pre-plan how you'll promote your blog. As a general rule of thumb, you should spend as much time promoting and sharing your blog as you do writing it. We all know the most obvious promotion technique: Share your blog on all the major social networks and encourage your followers to go to your website and read the article.
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Writing your way to the top of search and social results
Search Engine Watch
Search and social media writing — we've come a long way in the past 10 years. Hiring nameless, faceless, anonymous writers from underground sources at $25 a pop is so yesterday. Poof! No more. Garbage in, garbage out. Today's smart brands are putting their money where the return on investment is, investing in the growth and development of real authors.
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As a content marketing tool, retargeting offers rich rewards
Skyword
Recently, retargeting has become a widespread content marketing tool across many types of digital campaigns: According to the Performance Marketer's Retargeting Guide, 88 percent of enterprise marketers are retargeting consumers after a first website visit fails to yield a conversion or purchase. Display advertising was the most common channel where retargeting was used, with search ads serving as the second most popular medium. The study found that 89 percent of marketers use a combination of retargeting tools, diversifying their strategies to maximize returns.
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TechComm Today

Copyright 2014, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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