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Incorporate conditional loading into your design for a better UX
TechRepublic
A number of websites are falling behind the mobile usage curve by not including responsive Web design, progressive enhancement, and/or adaptive web design elements. These sites deliver poor user experiences and ultimately higher website bounce rates. If your site doesn't include RWD design yet, you should consider the idea of conditional loading for responsive designs, which Jeremy Keith first wrote about in December 2011.
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SPONSORED CONTENT


Google starts indexing app content
Search Engine Watch
If you have an Android app, you'll be happy to hear the latest feature by Google for app developers. Developers will now have the option to get their app content indexed, and that content to be opened up within the app on Android devices. This will help provide a seamless user experience for users when they are alternating between websites and apps.
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Review: Mobile Web development frameworks face off
JavaWorld
The programming world is made up of virtual city-states that tend to keep to themselves. The device driver authors rarely share much code or ideas with the server app creators. The Windows hackers don't talk with the Mac programmers. It's as if some emperor decreed that Java City will always be at war with C-ville. That reality is changing rapidly as one language, JavaScript, breaks out of its once simple life.
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PRODUCT SHOWCASE
  Master of Arts with a major in Technical Communication
Located in the Austin-Round Rock-San Marcos Metropolitan area, the MATC program offers classes in San Marcos, Round Rock, and online. Classes meet one evening per week and students choose between an internship or thesis track. We also have a new state-of-the-art usability lab for student research. The MATC program offers excellent job placement rates as well as high acceptance rates into doctoral programs.
 


NEWS FROM STC


Tell a colleague and win: Member Get a Member in full swing
STC
Is there someone you know that would benefit from STC membership? Why not invite them to join! Our recent membership survey showed that one-third of our members found out about STC from another member. Who do you know that needs to know about STC? Refer or recruit a new member by 13 December and be entered to win great prizes! See www.stc.org/mgam for more details on how you can win. For recruitment tips, links, and more information, click "read more" below or contact Megan McBroom at megan.mcbroom@stc.org. Thanks to the more than 1,000 members who have already joined or renewed for 2014!
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Debut online short course from STC: Don't write — THINK!
STC
STC presents a new online education offering, the "online short course"! STC online short courses are more detailed than a one-hour webinar, but not as in-depth as our multi-week online courses. They're focused on the skills you need as a technical communicator. Our debut short course is Don't Write: THINK, presented by Leah Guren from 20-22 November. Good writing is more than knowing where to put the commas. In fact, the best way to improve documentation quality is to stop and think before writing. This short course shifts the focus from just writing to discovering creative solutions through correct analysis. Click below for full details on this exciting new course and to register today!
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  FEATURED COMPANIES
Perceptive Software
Our customer-centric products and solutions let you design the most effective processes and access the most relevant information to complete your daily business transactions, whatever your role, wherever you are. MORE
CPSL
If your business has ambitions to become a global operation, you need to communicate with your audiences efficiently and with high quality results. CPSL has the expertise to create personalized solutions for every phase of your multilingual content's lifecycle. MORE


Pay once, benefit all year long with STC's Gold Value Package
STC
The Gold Value Package membership level is STC's best value for members who want to take full advantage of the networking and education benefits available. In addition to all the benefits of the Classic level, Gold members also receive five live Web seminars, half off one online course, membership in one Chapter plus any and all SIGs you choose, and Really Early Bird pricing to the Summit no matter when you register. It's a value of over $700 for just $200 more than Classic membership. Pay once then benefit all year long with added education and networking. If you have any questions, please click below or email Megan McBroom at megan.mcbroom@stc.org.
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Have an hour? Take a webinar!
STC
If you have an hour, STC has a live Web seminar for you! Whether you're looking for information on building a business case, best practices for interviewing SMEs, findability, or even process-driven documentation, STC can help. See our full schedule at the link below; more webinars will be added soon for the rest of 2013, so check back often!
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IN THE NEWS


The roles of designers and clients: How to avoid clashing over projects
The Next Web
There has been a lot of talk about empathy with the end user in UX design over the last few years. The importance of understanding what type of product you are building and for whom you are doing it, what needs and knowledge the intended user group has. While this is important, and really hard to get to, there is another type of empathy, that is almost as important during the development of a product and that is the communication and understanding that should exist between co-workers, and between consultants and clients.
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Visual Studio 2013: A first look at Microsoft's sleek new IDE
TechRepublic
Visual Studio 2013 was a hot topic at Microsoft's TechEd conference earlier this year, but we had to wait until this month to get the final product. Discover which features and enhancements were added in Visual Studio 2013 to increase developer productivity.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    7 trends that have dominated Web design and development in 2013 (Cygnet Infotech)
Experts: Obamacare website stymied by its poor design (CBS News)
Dash is a free coding course that'll teach you how to make CSS robots (The Verge)
22 spooky Halloween-inspired horror designs (SitePoint)

Don't be left behind. Click here to see what else you missed.


Algebraic graphs in Canvas
SitePoint
How can we include a graph in a Web page? Perhaps the obvious choice is to draw it offline, saving it as an image file to be included in the Web page using the <img> element. Or maybe draw it using Flash to be included using <object>. Another option is SVG, but that has never been widely supported. Images and Flash have been in widespread use for many years, but today HTML5 gives us a better option — the canvas element.
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Why responsive Web design matters to your SEO
IMSoup
It wasn't too long ago that Google announced changes to their SEO ranking algorithm to improve the experience of mobile users. Simply put, if your website hasn't been optimized for small screens and tablets, it will take a hit in the SERPs. So how can you make sure that your site takes advantage of these new changes and stays atop the SERPs? Here is a quick guide to get you started.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Website usability and page speed — birds of a feather
SitePoint
The difference between good and great websites is the quality of their UX. In order to make a lasting impression on visitors, you must build engaging user experiences, and website usability is the single most important factor determining how a user will experience your site.

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How and why responsive Web design goes wrong
SitePoint
By many commonly accepted practices for mobile design integration, your best bet for creating a mobile site that works is through the use of responsive design techniques. On the surface, this seems to make sense: Under the right circumstances, responsive design can look elegant and impart enormous functionality. But it can also lead to some serious Web design failures under the wrong sorts of circumstances.

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Eyetracking and the neuroscience of good Web design
Fast Company
Fabian Stelzer, EyeQuant's CEO, believes there's a science to how we view the Web. Whether on desktops or on mobile, whether we're male or female, young or old, our eyes will be drawn to certain common elements of Web design — a combination of contrasts, locations, contours and colors.

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How to create a great mobile app
Business 2 Community
Whichever way you look at it, there are lots of benefits to launching your own mobile app; customer engagement, brand awareness, content reach, process efficiency, not to mention the money making potential if you happen to be the next Angry Birds. With billions of app downloads to date and ever-increasing smartphone usage stats, there’s a huge audience to capitalise on. But in an increasingly busy marketplace, how do you know your app will work? There’s a lot to consider, from the initial idea and wireframing right through to launching and promoting your app.
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TechComm Today

Copyright 2013, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Kevin Cuddihy, STC Media Manager, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Jason Zimmerman, MultiBriefs Content Editor, +1 (469) 420-2686   
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