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Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 19 Nov. 2014

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3 basic principles of journalism to consider when writing content for Google
Search Engine Watch
Successful authors know that the first line of any writing has to be strong enough to capture the reader's attention – otherwise they won't continue reading. Writing copy doesn't always come naturally, but there are some basic principles of journalism we can apply to all the content we create to ensure that it's adding as much value as possible to our users.
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5 website design trends to dominate 2015
Var Guy
Web design is a critical component in effective marketing and lead generation. Today's competitive websites are designed for a mobile world, one that emphasizes video content engagement and crisp content blocks designed to captivate visitors —and convert visitors to customers. What are the top trends powering web design for 2015?
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3 steps to activating the content writing and editing sides of your brain
Skyword
Many people believe that content writing hails from the creative, expressive, right-side of the brain, while editing comes from a logical, rule-driven, left hemisphere. But the truth is that our brains assign these tasks equally across both hemispheres. Nevertheless, referring to writing as a right-brained, creative activity and to editing as a left-brained, detail-oriented activity paints a pretty good picture of how most people view the two tasks.
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SPONSORED CONTENT


How to create an infographic to promote any business
Business 2 Community
You don't have to be a high tech company to get the web marketing lift that comes from creating an infographic. In fact, there's only one thing you need to have to create a great infographic ... a good understanding of your customers.
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Looking for similar articles? Search here, keyword: Infographic.


The 4 elements of the most persuasive copy
Entrepreneur
Writing successful marketing copy is nothing short of an art. You need content that puts across your point of view subtly and engages your readers in the process. But along with being engaging, the content should also bring consumers closer to your brand, allowing them to see what's in it for them and how it fits in with their individual needs, thus triggering their decision to purchase. Here are four ways that will help you write persuasive copy to win more clients over.
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NEWS FROM STC


New Online Course Just for Engineers; Upcoming December Webinars

Know an engineer? Tell them about our newest online course beginning in January! STC and IEEE have partnered to offer "Technical Communication for Engineers," a fast and effective entry into the theory and application of technical communication that is designed specifically for engineers of all ages and backgrounds. As an added bonus, IEEE members can take the course at the discounted STC member price of $595. In addition to this brand new course, don’t forget that December is just around the corner and with it, a new crop of STC webinars. Join us for "If Your Content Could Talk ..." (3 Dec.), "Lean & Mean Translation Machine" (10 Dec.), and "Topic-Based Writing: An Unexpected Journey" (17 Dec.). Secure your spot and register today!
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2015 STC Membership Season Open

The 2015 membership season for the Society for Technical Communication is open. Members, you should have received an email with the official announcement and information on the renewal discount. Nonmembers, join today for 2015 and you'll get the rest of 2014 for free. That's 14 months for the price of 12, even better than a baker's dozen! For additional information click "more" below or contact Megan McBroom at megan.mcbroom@stc.org.
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Adobe Is Currently Seeking Contributions for the Adobe Tech Comm Survey 2014!

The purpose of the survey is to understand how you create, publish, and distribute content, as well as how you measure the effectiveness of content. Adobe wants to understand which tools you use, how you use them and how they can be improved.

It does not matter if you use Adobe products or not. As long as you are a Tech Comm professional and want your voice to be heard, you can fill out the survey. There is an opportunity to win one of 20 prizes.

SURVEY

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Tell a Colleague and Win: Member Get a Member in Full Swing

Is there someone you know that would benefit from STC membership? Why not invite them to join! Many of our members found out about STC from another member. Who do you know that needs to know about STC? Refer or recruit a new member by 2 February and be entered to win great prizes! See http://www.stc.org/mgam for more details on how you can win. For recruitment tips, links, and more information, click "more" below or contact Megan McBroom at megan.mcbroom@stc.org. Thanks to the more than 1,400 members who have already joined or renewed for 2015!
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The 2013/2014 Salary Database Is Now Available!

All members receive a free copy of the Salary Database PDF, which includes charts, maps, and an evaluation by STC's economist. Nonmembers can purchase the Salary Database at the STC website. The STC Salary Database is a tool that can be used to conduct more powerful job searches, make a strong case for a raise, or prepare department payroll budgets. The data in the Salary Database are drawn from the United States Bureau of Labor Statistics' (BLS) Occupational Employment Statistics (OES).
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IN THE NEWS


Your content delivery strategy can't start and end at mobile
Entrepreneur
Not only are brands thinking about cross-channel experiences, some now speak of "mobile only." When the first smartphones were introduced, few if any of us fully appreciated the profound impact they would have on the way we shop, how we socialize with brands and each other, and our intense dependency on them every waking moment. Yet, a content-delivery strategy that ends at mobile will become as quickly outdated as an approach than a "PC-centric" strategy did years ago.
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How to become the content innovator in your organization
Skyword
You're likely well aware of the potential benefits of implementing an inclusive content marketing strategy. You've seen how it can transform a brand, and now you're itching to put the channel to work for your organization. However, your colleagues are likely less enthusiastic about this approach—if they're aware of it at all. An inclusive content strategy often entails involvement across the entire organization and additional investment from up the ladder. Your coworkers may be resistant to extra responsibilities, and your higher-ups already have a budget that's stretched thin.
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The state of retail content marketing
Ad Week
According to the CMO Council, 54 percent of consumers say they would consider no longer shopping at a retailer that failed to deliver them tailor-made, relevant content. That's the reality of the world retail brands live in today. They need to become masters of serving the right content, to the right people, in the right places. A perfect formula doesn't exist, but a few brands are emerging as publishing pioneers, creating rich, targeted content that drives sales and engagement.
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TechComm Today

Copyright 2014, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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