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3 must-have tools to take the guess work out of content marketing
Entrepreneur
Creating a marketing action plan that revolves around content is difficult. If you don't get it right, your carefully wrought content strategy can fail, big time. Marketers, therefore, have to be very careful about how they approach content marketing. They need all the help they can get to craft, plan and implement a content marketing campaign that delivers the results they are looking for. This is where content marketing tools that enhance your marketing efforts enter the picture.
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5 user experiences all customers crave
Forbes
User experience, or UX, is one of the most important facets of any technology-focused product or marketing approach, including an e-commerce site or business website. Referring to the way that a customer interacts with a brand and the brand's technology, focusing on creating a high-quality and engaging UX is essential for forming meaningful buyer relationships and long-term customers.
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10 tips for writing great content
Inman
In this century, almost everything you write eventually appears somewhere on the Internet in full view of the world, whether that text was originally intended for a website or not. Thus, you must maintain your standard of writing from now until the day you die. (In fact, you might think about writing your own obituary, just to be on the safe side!) In the meantime, while you are still alive and kicking and writing, here are 10 tips for creating coherent content.
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SPONSORED CONTENT


How to improve your business writing
Harvard Business Review
You probably write on the job all the time: proposals to clients, memos to senior executives, a constant flow of emails to colleagues. But how can you ensure that your writing is as clear and effective as possible? How do you make your communications stand out?
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20 tools to promote your content
Practical Ecommerce
Once you have generated new content — such as blog posts, infographics or how-to videos — you need to distribute and promote it. Here is a list of tools to help promote your content. There are tools to run promoted ad campaigns, schedule and target your distribution efforts, gain the support of influencers and create real buzz.
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NEWS FROM STC


2 New Sessions of Popular Courses Starting in January; Finish the Year Strong with STC Webinars

New sessions of two of our most popular online courses are now open for registration: "TechComm 101" with Leah Guren will begin 14 January and "Producing Effective Video Documentation" with Matt Sullivan will begin 15 January. If you missed out on registering for a previous session and are still kicking yourself, now is your chance to make sure you secure your spot in the next class! And don't forget that as the end of the year fast approaches, you still have the opportunity to amp up your learning with STC webinars. Registration is currently open for "Lean & Mean Translation Machine" (10 Dec.) and "Topic-Based Writing: An Unexpected Journey" (17 Dec.). Finish your year strong with an STC webinar!
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2015 STC Membership Season Open

The 2015 membership season for the Society for Technical Communication is open. Members, you should have received an email with the official announcement and information on the renewal discount. Nonmembers, join today for 2015 and you'll get the rest of 2014 for free. That's 13 months for the price of 12, a baker's dozen! For additional information click "more" below or contact membership at membership@stc.org.
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Registration Now Open for the 2015 Summit

Join STC at the premier conference for technical communication education and networking 21-24 June in Columbus, Ohio: the 2015 Summit! Make your plans NOW to join your fellow technical communicators in June and take advantage of all that the Summit has to offer, including over 80 education sessions, three networking receptions, the Expo featuring the latest tech comm tools and technologies, and more! Visit summit.stc.org for more information on the Summit, hotel, and Columbus, and secure your spot by registering today!
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Tell A Colleague and Win: Member Get a Member In Full Swing

Is there someone you know that would benefit from STC membership? Why not invite them to join! Many of our members found out about STC from another member. Who do you know that needs to know about STC? Refer or recruit a new member by 2 February and be entered to win great prizes! See http://www.stc.org/mgam for more details on how you can win. For recruitment tips, links, and more information, click "more" below or contact membership at membership@stc.org. Thanks to all the members who have already joined or renewed for 2015!
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The 2013/2014 Salary Database Is Now Available!

All members receive a free copy of the Salary Database PDF, which includes charts, maps, and an evaluation by STC's economist. Non-members can purchase the Salary Database at the STC website. The STC Salary Database is a tool that can be used to conduct more powerful job searches, make a strong case for a raise, or prepare department payroll budgets. The data in the Salary Database are drawn from the United States Bureau of Labor Statistics' (BLS) Occupational Employment Statistics (OES).
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IN THE NEWS


13 steps to writing effective content
The Next Web
Effective content is writing that engages, entertains, and — most of all — achieves your business goals. First, what is effective content? Effective content is writing that engages, entertains, and most of all, achieves your business goals, such as closing sales, getting mailing list signups, etc. It's content that people actually want to read.
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The top 7 content marketing trends that will dominate 2015
Forbes
Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn't without its struggles.
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'Typed' is the best minimalist writing software out there
Business Insider
At its heart, Typed sets out to solve a common problem for writers: focus. Instead of the harsh rulers, guides, and toolbars of Word or Pages, Typed removes the cluttered layout so you can focus on your writing and nothing else.
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Top 5 content management systems for bloggers
CMS Critic
If blogging is your profession, you need to build yourself a personal blog. A blog which you update on topics which are important to you, or perhaps on topics which you wish to write about for clients. However, not only does your blog need to look good, it also needs to work well for you when you’re typing up content, and it needs to work well for your visitors when they eventually read through it. This then begs the following question, "Which content management system is best for blogging?"
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Pizza Hut wants to read your mind
The Washington Post
Ordering pizza by thinking and speaking words is so last century. Pizza Hut is now testing technology that allows diners to order within seconds, using only their eyes. The future! Calling it "the world's first subconscious menu," the pizza giant has since October been testing a special eye-tracking tablet with some of the diners of its 300 locations across the U.K.
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TechComm Today

Copyright 2014, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
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Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
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