Advertisement
This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Advertisement Advertisement
Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit 17 Dec. 2014

Advertisement Home   About   Membership   Publications   Education   Job Bank   Contact Us       

  TechComm Buyers' Guide:   




 



Storytelling and user experience are on a collision course
Ad Age
The disciplines of storytelling and user experience design are on a collision course and it may be the best thing that's happened to brand marketers in a while. Content and wireframes for digital experiences used to be created in silos — a picture and a frame. But to succeed today, you need to think holistically about the entire experience you are designing for your customers. There are two forces at work shaping this perfect storm.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




Design visual content that gains brand attention
iMedia Connection
Creating synchronized visual content for all your social networks is an important part of gaining brand attention and recognition. Here are the top five ways to make your social profiles and visual content align to emphasize your brand and grab your audience’s attention.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How scientists are learning to write
The Atlantic
The students tried not to look sheepish as their professor projected the article on the whiteboard, waiting for their work to be devoured by their classmates. It was the second class for the nine students, all of whom are Ph.D. candidates or post-doctoral fellows. Their assignment had been to distill their extensive research down to just three paragraphs so that the average person could understand it, and, as in any class, some showed more aptitude than others. The piece on the board was by one of the students, a Russian-born biologist.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


SPONSORED CONTENT


Improve your writing with this periodic table of the figures of speech
Lifehacker
When you write something — either for work or for fun — the purpose is to convey meaning and engage whoever reads it. Knowing how to use the figures of speech in your writing can take it to the next level, and this table can help show you how. The table is from designer Curtis Newbold—The Visual Communication Guy — and it covers the two main figures of speech: tropes and schemes. Tropes include things like metaphors, personifications, onomatopoeia, hyperbole and irony. Schemes include things like climax, parenthesis, ellipsis and alliteration. Each one is categorized and described so you know what it is and how to use it.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


6 signs it's time to replace your Web content
Business 2 Community
How often do you cast a critical eye over your website content? Businesses update their blogs regularly as a matter of course. But they often neglect to maintain the copy on their main website. It's surprising how quickly a regular web page can go out of date, and sometimes silly mistakes can slip through the net and go unnoticed for months. If you can't remember the last time you read your About Us page, it's probably time for a content audit.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


NEWS FROM STC


Start 2015 Off Right with One of STC's Online Courses

Give yourself a competitive edge by completing an STC online course! Beginning in January, there will be three popular courses to choose from: Technical Communication for Engineers (starting 13 Jan.), TechComm 101 (starting 14 Jan.), and Producing Effective Video Documentation (starting 15 Jan.). Each course will allow you to explore a subject in depth over the course of several weeks. In addition to the practical work skills that you will develop, participating in an online course provides you with a unique, live opportunity to learn directly from an instructor and to also exchange ideas and tools virtually with the other participants in the program. Don’t miss out, secure your spot in one of these courses today!
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Reminder: STC Memberships Expire 31 December

Take this opportunity to continue your membership with STC for 2015! All STC memberships are on a calendar-year basis (not anniversary) and expire 31 December. Renew now and make sure you don’t miss a day with STC. Visit http://www.stc.org/membership to join or renew. Those who have already joined or renewed, thank you! Don’t forget that you can update your records at any point throughout the year. Click below and log in, then browse through the tabs to change your contact information, update your communication preferences, and even add a chapter or Special Interest Group!
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Tell A Colleague and Win: Member Get a Member In Full Swing

Is there someone you know that would benefit from STC membership? Why not invite them to join! Many of our members found out about STC from another member. Who do you know that needs to know about STC? Refer or recruit a new member by 2 February and be entered to win great prizes! See http://www.stc.org/mgam for more details on how you can win. For recruitment tips, links, and more information, click "more" below or contact membership at membership@stc.org. Thanks to all the members who have already joined or renewed for 2015!
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Read the November/December Issue of Intercom

STC members — the November/December issue of Intercom, with a special Agile theme and guest edited by Alyssa Fox, is now online. Take advantage of one of the benefits of STC membership and access it today. Print subscriptions of Intercom are now available to nonmembers. Click the "Subscribe" link in the side menu bar of the website for more information.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Registration Now Open for the 2015 Summit

Join STC at the premier conference for technical communication education and networking 21-24 June in Columbus, Ohio: the 2015 Summit! Make your plans NOW to join your fellow technical communicators in June and take advantage of all that the Summit has to offer, including over 80 education sessions, three networking receptions, the Expo featuring the latest tech comm tools and technologies, and more! Visit summit.stc.org for more information on the Summit, hotel, and Columbus, and secure your spot by registering today!
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


IN THE NEWS


How a style guide can help you overcome enterprise content marketing challenges
Skyword
Global content marketing presents a unique challenge because it must communicate the central brand message while also remaining culturally relevant and appropriate. Juggling these two important considerations can often lead to compromises that fail to fulfill either requirement. Due to the massive demands in volume and quality that a global content strategy creates, even teams that know what content is appropriate may lack the skilled workforce to execute it effectively.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE
Looking for similar articles? Search here, keyword: Style.


Content marketing in 2015 — research, not predictions
iMedia Connection
Rebecca Lieb writes: Predictions? Humbug. Never done 'em, never will. As a research analyst, predictions are antithetical to my methodology, which is research followed by analysis. My job is to work with data, information, and pattern recognition to draw informed conclusions — not gaze into a crystal ball. The scene thus set, let's look ahead to the new year and what it will bring insofar as content marketing is concerned. Based on my research in the field, I'm seeing seven overall trends in the field that will develop and strengthen in the coming year.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Competitive advantages with engagement analytics
Marketing Land
Ever since the origin of Web servers that delivered our websites, Web analytics has essentially been the same. Back then, we had raw log files that systems like WebTrends could parse through to deliver how many hits and visitors we had. Of course, we have a lot more information available to look at now, but the majority of what companies use Web analytics for has stayed the same for a long time. However, this doesn't work anymore, and if you're still just looking at your number of visitors and what they are reading, you are losing.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Miss an issue of TechComm Today? Click here to visit the TechComm Today archive page.


8 most common content optimization mistakes we saw in 2014
Marketing Land
As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content. However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found by search engines, and more importantly, your audience.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE
 



TechComm Today

Copyright 2014, Society for Technical Communication (STC). STC advances the theory and practice of technical communication. For more information about STC, visit www.stc.org.

Liz Pohland, STC Director of Communications, +1 (703) 522-4114

Colby Horton, MultiBriefs Vice President of Publishing, +1 (469) 420-2601
View media kit

Esther Cho, MultiBriefs Content Editor, +1 (469) 420-2671   
Contribute news


This edition of TechComm Today was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!

Recent issues

3 Dec. 2014
19 Nov. 2014
5 Nov. 2014
22 Oct. 2014






7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063