PLACE Weekly Wrap-Up MultiBriefs
May 22, 2012
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Product and packaging can create brand harmony
Packaging Digest
Today's consumers want their foods to be as pure and unprocessed as they can possibly be. A package design that is clear, pure and self-explanatory makes it possible for buyers to take in the product concept at a single glance. Modern, minimalist package designs attract the consumer's attention on the sales shelf, and at the same time are able to convey the vital first impression of the conceptual approach of the food or beverage inside the package. And they persuade the consumer to buy the product. More

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