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Specialist power for your sales team &mdash 50% off! TGA Share     Good news! The 50% off promotional pricing for version 2.0 of the Travel Goods Specialist Certificate Program has been extended to September 30, 2010. TGSCP graduates are genuine specialists, adept at generating sales and turning walk-in customers into repeat business. And in the current retail environment that's a tremendous advantage. Take advantage of this special, limited-time offer: TGA Members: $50 (regularly $100) Non-Members: $75 (regularly $150) Contact Cathy Trecartin, cttga@aol.com, 877-842-1938, x-702 for further info. More
Travel Goods Showcase helps S-T-R-E-T-C-H those marketing dollars TGA Share
Travel Goods Showcase is offering some special deals for August to help you make the most of those precious marketing dollars. There are two ways to save: Half-Page Upgrade — Buy a half-page ad in the August issue and get a free upgrade to a full page. That's half off for a full page in the industry's best trade magazine, one that reaches every manufacturer, distributor and retailer. Full-Page Plus — Or buy a full page of color in August and get a free additional black and white page. That's two pages of messaging for the price of a single page. We'll even let you upgrade that black and white page to color for just $750, doubling your impact. This is a very limited-time offer, valid until July 19. Contact Cathy Hays, cathy@travel-goods.org, 877-842-1938 x-707 for more info. More Travel goods, gadgets & gear: Accessorizing your travels Travelin' Tales Share
Makeup bags, go-to bags you can pack inside a bigger bag, a handy accessories bag that goes "under cover" and spare shoes that take up virtually no space in your case — these are just a few of the accessories that made their debut at the 2010 Travel Goods Show or thereafter, and they all bring a sigh of relief to the vagaries of traveling, not to mention style and an element of chic. More TGA signs on to multi-association letter against currency legislation TGA Share
On June 30, TGA signed on to a joint letter with more than 25 other associations expressing opposition to legislation that Senator Chuck Schumer has proposed offering as an amendment on the Senate floor to address the exchange rate between the U.S. dollar and the Chinese yuan. The legislation — the Currency Exchange Rate Oversight Reform Act of 2010 — would legislate a series of changes to U.S. trade laws and, in so doing, arbitrarily assign a "correct" value to the dollar/yuan exchange rate. The letter warns that such an approach would be highly disruptive and could be deemed inconsistent with U.S. international trade obligations. The letter expresses support for a market driven exchange rate and urges instead for the development of a comprehensive and coordinated strategy, using all appropriate mechanisms, as well as cooperation with other like minded countries. The coalition, of which TGA is a member, opposing the proposed currency legislation also prepared this fact sheet debunking several myths related to China's currency. More
Foreign Manufacturers Accountability Act advances in House Subcommittee TGA Share
A key House Subcommittee of the House Energy and Commerce Committee, approved by voice vote H.R. 4678, the Foreign Manufacturers Legal Accountability Act. If enacted, the legislation would require all foreign manufacturers to register an agent in the United States. This agent would be able to accept legal service to facilitate legal actions in product liability and other disputes. Although there is reportedly strong interest in this bill, it remains to be seen whether there is sufficient momentum for the legislation to be enacted this Congress. The legislation must still clear the full Commerce Committee and has also been referred to the House Ways and Means Committee, which is exploring whether the legislation is consistent with international trade obligations. A Senate version had been offered as an amendment to pending tax extenders legislation, but disputes with the underlying legislation resulted in inaction for the amendment. In addition, the legislation is beginning to draw opposition from blogs and other groups, such as the American Association of Exporters and Importers. More Be prepared on holiday with the top travel gadgets STV Share
There are many preparations to be made for travelling abroad and thankfully there are some great gadgets available to make the holiday experience less stressful. More Giving consumers license to enjoy luxury Forbes Share
According to an October 2009 article in The Wall Street Journal, shoppers have suffered from "luxury shame" since the financial crisis changed "the guilty pleasure of shopping...to plain old guilt." How can marketers overcome such consumer guilt and revive consumer spending? One answer may be for marketers to tap into the so-called "licensing effect" — a consumer behavior wherein shoppers are more likely to partake in the guilty self-indulgence of shopping if they're otherwise feeling virtuous. More
WTO forecasts 4% growth in tourism DI-VE Share
International tourist arrivals grew by 7% in the first four months of 2010 according to the latest issue of the World Tourism Barometer, with the UNWTO revising its forecast for the year upwards from 3-4% to 4% or more. More U.S. travel abroad slips, spending plummets Gadling Share
The number of travelers leaving the United States fell 3% from 2008 to 2009. According to the latest data from the U.S. Office of Travel and Tourism Industries, 61.5 million people comprised the outbound market in 2009. Travel Mexico was off 4% year over year, with Canada falling 7%. Overseas destinations sustained a decline of 2%. It wasn't all bad news. More Airlines fret as emission rules in Europe are set to kick in The New York Times Share
Most environmental experts say that emissions from air travel account for between 2% and 3% of global emissions. But emissions from aviation are growing faster than those from many other sectors. So instead of relying on a technological leap forward that still may be years or even decades away, the European Union is embarking on another way of lowering the emissions from flying — making airlines join its Emissions Trading System. More Looking for growth in all the right places Chief Executive Share
What are the sources of corporate growth? If you take a middle-of-the-road view of markets, as many executives do, the answers may surprise you: Averaging out the different growth rates in an industry's segments and sub-segments can produce a misleading view of its growth prospects. More Twitter and Facebook: Are you drowning in the noise? BNET Share
One hundred million users post 50 million tweets per day on Twitter, and over 400 million members share 25 billion pieces of content each month on Facebook. If you've spent any time on either site, you know that a lot of that is noise. It's like standing beside Niagara Falls: It's fascinating, but it's also one of the loudest places on earth. The question is, if you've plunged your business headfirst into all of this, can anyone hear you, and are you really listening to anyone else? More The secret to determine your business' success American Express OPEN Forum Share
What if you were told that there is one factor about your business that could be used to determine whether or not you will be successful in the long haul? What could that one magic element be? How much you market or advertise? Nope. How well-capitalized your business is? Try again. Customer loyalty? Sorry. More Build buzz with a business blog smSmallBiz Share
The most powerful aspect of business blogging is the potential to generate word-of-mouth marketing from the content you publish. If you can engage your audience members and get them talking about your business, products and services outside of your website, you've hit marketing gold. More |
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