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The first bite: Dealing with conflicts of interest

The chairman of the board explained his perspective about directors benefiting from board service: "Because our board members are volunteers, the best way to ensure they receive payback is give them first bite at business opportunities in the association." In other words,...

source: By Robert C. Harris
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Many of today's top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. Because of the strong influence they have within their given industry, their presence is highly curated. Here are tips organizations and business professionals can take from...

source: PR Daily

Sears was a company that effectively invented the retail economy, but it stayed stagnant in areas that didn’t benefit its business while moving away from areas where it could have kept up. Associations should take note.

source: Associations Now

Chatbots are one way associations can use artificial intelligence to their advantage. Chatbots are the best way to deliver a great customer experience. They are 24/7. They don’t need sleep. They don’t get frustrated when a customer is asking what you may think...

source: Association Success

You go to the eye doctor for the first time and get your glasses or contacts. You walk out the door, and for the first time, you realize that the trees have leaves! Trying to look at your members’ engagement using email marketing is like seeing the world without glasses....

source: Higher Logic

Member satisfaction surveys allow you to collect important feedback from your members, make improvements to your association, and at the most basic level, show your members you genuinely care about their thoughts and happiness. Not sure what to ask your member satisfaction...

source: MemberClicks

Every major annual conference should have a blog, or similar feed, to host your conference narrative. You don’t have to call it a blog, but you do want the built-in functionality of a good blogging platform. You want it to be linkable...

source: Velvet Chainsaw


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