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As we enter 2013, TSAE would like to wish its members, partners and other industry professionals a safe and prosperous New Year. We'd also like to reflect on the past year by providing readers of Association Leadership Briefings with a look at the most accessed articles of 2012. Our regular publication will resume Monday, Jan. 7.


3 social business planning traps to avoid
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Jan. 9: Implementing a sustainable social business model can be complicated. When building community into your strategy, you are not only empowering and motivating employees, but relying on customers, prospects, and partners to engage each other and your organization. Online communities that don't successfully engage customers, help control support costs, or win new business don't fail because of the social technology platform. They don't provide a return on an organization's investment due to decisions that were made long before an online community platform was selected. More

What is social business?
Socious    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From April 9: "Social business" is a white-hot buzzword right now. However, there is little consensus as to what it actually means. In a #socbizchat Twitter chat hosted by online magazine CMSWire last fall, top consultants, executives, and marketers spent over an hour debating the question, "What is social business?" without gaining an inch of common understanding. It seems that most people know it when they see it, but can't tell you what it is in layman's terms. More



Associations' 'to don't' list
Association Management Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Feb. 13: There's a theory that says if you're operating at full capacity and want to do things on your "to do" list, you need an equally long "stop doing" list. With that in mind, here's a "stop doing" list of five items for associations. More

What do associations do better than anyone else?
Acronym    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Feb. 20: The variety of endeavors most associations pursue is broad: Meetings, education, knowledge sharing, advocacy, standards, fundraising, research, group buying and so on and so on. If your association had to decide which one product or service it was best at providing and from then on produce that one item alone and nothing else, what would it be? More

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Social media legal risks for associations
Venable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From July 9: Incorporating the use of social media and online networking sites into an association's larger communication, membership or marketing strategies raises a number of potential legal risks and liability issues for the association. The following is a non-exhaustive list of legal issues to consider in connection with using social networking sites to create, manage and/or sponsor content. More

The new rules of engagement present opportunities and threats for association membership
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Oct. 22: Despite what many associations believe, association members (even next generation members) are engaged — daily, passionately, and in growing numbers. Increasingly, however, they are not engaged with association membership. The rules of engagement have changed and failure to accept and act on those changes is the crux of the problem facing associations today. More



5 ways to end 'board room blahs'
AE on the Verge    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Jan. 3: Association executive Cindy Butts provides her top five great ways to end the "board room blahs," extracted from a list originally posted by nonprofit consultant Bob Harris. Topping the list is creating one item for every agenda that will serve as the "mega issue" and giving it extra attention. More

7 steps to incredible personal productivity
Inc.    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Jan. 23: Occasionally you need to go the extra mile. Sometimes you need to complete a major project, tackle a task you've put off, or just knock out a ton of work in one day. Here's the best way to turn a normal workday into an incredibly productive workday. More

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Will associations go from good to great to gone?
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Oct. 1: Used to dominating their markets — being the go-to information resources, certifiers, educators and influencers — associations are also failing to see the warning signs that their members' worlds have changed, and are failing to act to get in front of or even keep pace with that change. Instead, many associations have accepted a "new normal" defined by fewer members, fewer products and services, fewer staff, lower revenues and reduced influence. More

Advice for association executives interested in Pinterest
Acronym Soup    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Feb. 20: Haters are quick to call Pinterest an online campground for women who want to get married, lose weight, make scrapbooks and decorate their houses. Admirers could say the same thing. Pinterest is an online corkboard for cataloging interests and sharing those interests with connections (or anyone). Does it have an application for associations? Yes. More


 

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Colby Horton, Vice President of Publishing, 469.420.2601
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