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10 things every association executive should stop doing
in the New Year

YourMembership.com
Every year at this time we are inundated with lists that fill our inboxes with the “Top 10” things we should be doing to ensure next year is a successful one. Did you know that on average, 45 percent of Americans make New Year resolutions every year, and that 22 percent fail after just one week, 40 percent after one month, 50 percent after three months, 60 percent after six months, and 81 percent after 24 months? Three primary reasons people (and organizations) fail to achieve their stated goals are: 1. Unclear, vague or unrealistic goals. 2. Failure to track progress toward the stated goals. 3. Weak self-control and self-regulation when facing challenges that distract from the ability to achieve the stated goals. Here are some useful ideas on what you can stop doing, or unlearn, as you take on the New Year.
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The No. 1 change association leaders can make right now
MemberClicks
Maybe you committed to a list of goals for 2014 and you have a mountain to climb in front of you. Maybe you didn’t quite knock out your 2013 goals and you have a nagging voice in the back of your head. Perhaps you didn’t set a resolution for 2014 and you’re just looking forward to what the New Year brings. Regardless of where you are in your goal setting (or non-goal setting) one important thing can get you started on a right path in 2014. Positive thinking.
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CEO Recommended
Brought to you by the Fort Worth CVB
Learning + technology: The latest on what associations are doing
Social Fish
How are trade and professional associations using technology to enable or enhance their education programs? To what extent do social media, mobile, and trends like massive open online courses factor in? How much success are organizations having with technology-enabled and technology-enhanced learning? Those are just a few of the questions answered in the latest edition of the Association Learning + Technology report.
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The preeminence of mission for membership associations
Membership Marketing Blog
It is very easy in life to replace the end with the means. This happens when we focus our attention on best business practices, individual leaders, or our own projects as the goal instead of the mission of the organization that we serve.
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Integrate your marketing in 2014
Association Adviser
If you’ve ever owned, built or worked on a house, you know that the proverbial whole is greater than the sum of its parts. Each part of a house — the bricks, wood, carpet, plumbing and floors — has its own value. It’s only when we combine each part to form a cohesive dwelling does the house’s value increase dramatically. The same can be said for creating and implementing an integrated, cross-channel marketing plan. While promoting your association’s products or services through one channel can create awareness and drives conversions, marketing your brand and products through multiple channels increases awareness and conversions exponentially.
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5 New Year's resolutions every leader should make
Harvard Business Review Blog Network
Looking to 2014, one of the most urgent issues will be a new war for talent: Not yesteryear’s broad-based need for all top talent, but an increasing demand for the right kind of talent. For leaders, this means a new urgency in targeting, nurturing, and advancing top talent in their organizations. Leaders have long recognized that an inherently diverse workforce confers a competitive edge in selling products and services to diverse end users. But recent research from the Center for Talent Innovation shows that an inherently diverse workforce can be a potent source of innovation, as diverse individuals are better attuned to the unmet needs of consumers or clients like themselves. How can leaders leverage and develop diverse talent in 2014?
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New skills required for today's meeting planners
Associations Now
Numerous trends, including technology, have affected the meetings industry and the know-how meeting planners must have. What new skills do today’s planners need to guarantee success in the future?
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Getting to the results you need: Inclusion or co-creation?
The Demand Perspective
Heard a lot of talk about customer/member centricity or co-development with customers as the trend in business strategy and innovation? Don’t confuse it with what is often alluded to as “inclusion” or “engagement.”
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