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Where membership and culture meet
Associations Now
Changing organizational culture is a difficult job, but associations are in a special position to influence culture — the 2014 Merriam-Webster Word of the Year — among both staff and members.
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The stories we tell ourselves
SocialFish
Storytelling is catching on inside of association circles and beyond. Is it the next new fad or is there really something to it? As prospective members progress down a decision-making path and we need to appeal to them at every step. To do that let’s dissect each step from their point of view. Stand in their shoes and imagine each scenario.
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CEO Recommended
Brought to you by the Fort Worth CVB
The first 100 days: How to help ensure success
By William D. Pawlucy
Imagine being hired for the most important job in an organization with no training, no standard operating procedures and not knowing who your team is and how they support you. Unfortunately, every year there will be chief elected officers who don't know their job. Chief elected officers are where the "buck" stops; therefore they need to be the most informed and prepared of any nonprofit. There are four knowledge areas that are critical to their success.
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10 tips for increasing the stickiness of your membership
Membership Marketing Blog
We all want to increase membership retention. Here are some tips that you can implement this year to help make your membership stickier and encourage members’ to stay with your organization.
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2 FTC cases demonstrate the antitrust risk of association codes of ethics
Venable
The Federal Trade Commission (FTC) announced consent orders on December 23, 2014 requiring the Professional Lighting and Sign Management Companies of America (PLASMA) and the Professional Skaters Association (PSA) to eliminate from their bylaws provisions that limited competition among each association's members. These orders, along with two similar actions, are important reminders that trade and professional association codes of ethics and membership restrictions can present significant antitrust risk if not structured properly.
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4 visionary leadership conference mindsets needed in the 21st Century
Midcourse Corrections
Vision … it’s easy to talk about; it’s hard to create and implement. And it’s often even harder to upgrade. What’s your vision for the 21st Century conference? How are conferences evolving? As the new year starts, there’s no time like the present to think about creating a fresh vision and adopting a new frame of mind for your next conference.
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PRODUCT SHOWCASE
  Wyndham Dallas Park Central Hotel

Our newly renovated atrium style, all suites property is located in the heart of the North Dallas Park Central Business and Medical District. This hotel features 11,000 sq. ft. of meeting space, a full service restaurant and lobby bar, onsite workout facility and business center, complimentary internet, parking and shuttle to local businesses, shopping and attractions.

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7 sources for your next big idea
The Demand Perspective
“Innovation isn’t a department,” write Mohanbir Sawhney and Sanjay Khosla in their article, Where to Look for Insight. “It’s a mindset that should permeate your entire enterprise.” It is looking at the familiar from an entirely new perspective and uncovering possibilities others missed; finding connections and parallels in dissimilar realms; discerning opportunities in failures. Not many organizations, including associations, encourage what the authors call “imaginative understanding.” Yet, as this article points out, “Several Fortune 500 companies have been founded on a single insight about what customers want."
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Get your association's office ready for engagement
MemberClicks
Many small staff associations don’t have offices. There are a lot of advantages to sharing a space or working from home, but there are some major perks to having a brick and mortar office too. If you’re lucky enough to have an address that’s not your home or PO box, here are some tips to spruce up your office to get those members engaging for the new year.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 Google Analytics shortcuts to speed your analysis (Social Media Examiner)
Resolutions for association meetings in 2015 (Associations Now)
How to resolve employee conflict (By Adrian Davis)

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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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