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Re-energize your board by connecting and listening
Association boards make decisions about programs, content and benefits based on members’ needs and interests. They rely on data collected by surveys, polls, focus groups and other tools to learn about those needs and interests. But, board members (and staff) also bring their own experiences and anecdotal evidence with them to the board room, including stories they hear from other members. This anecdotal data can be helpful since it may uncover needs, problems and interests that surveys weren’t able to elicit. However, the data can also be deceptive if it only represents the views of a certain type of member. Make 2014 the year your board becomes more intentional about how they collect data and stories.
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How leaders foster an ethical culture (or not)
Associations Now
Many people naturally think of ethics first as guiding individual behavior, and of course it does. But ethics applies to organizations as well, and in order to foster an ethical culture — one in which individuals take responsibility for their own behavior — it’s important to understand what organizational ethics is.
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Attention association leaders: Have fun!
"Fun" is a loaded word these days. In the fairly steadily string of articles about millennials, this word often comes up. While the majority of the time these observations are negative in tone, they usually express that millennials expect to enjoy their jobs and feel a sense of fulfillment at what they’re doing. They want to be employed in their passion. They want to get paid to do what they’d do for fun. Somewhere in history a line was drawn between "work" and "fun" to the point that wanting to blur that line or erase it all together seems frivolous or irresponsible.
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Don't fear the feedback
By Michael J. Berens
Day in, day out, associations accumulate feedback from members and customers. Some of it is solicited, some not. Some of it is welcome, some less so. Whatever form it takes, whatever the tone — positive or negative — it is valuable information, and someone in your organization should be scanning it for the nuggets it contains. More importantly, those nuggets need to be shared with the rest of the organization so everyone has a clear picture of what's working and what's not. Often, however, that does not happen.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

Social media and security: Protecting your nonprofit
Social Fish
Social media has revolutionized the way people communicate and has become a central player in the nonprofit field. With the help of social media, nonprofits can easily organize events, raise money and find new supporters, all with just a few clicks. Unfortunately, like anything else that carries power, social media also carries inherent risk. Just as you can easily improve your nonprofit’s reputation with a few clicks, you can just as easily damage it. Here are a few ways you can operate safely on social media, while still using it to help your nonprofit thrive.
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Best practices are not the holy grail
By C. Fredrick Crum
In my travels I have heard many leadership teams tout with great pride that they are using best practices. So when I say, "You are using common practices," they always get a strange and puzzled look on their face. How can you dominate or lead in your market by implementing the same practices and solutions everyone else has adopted as best practices? The answer: You don't. The minute something is labeled as a best practice, it's outdated and in need of innovation.
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3 liabilities that will set you behind in your market
The Demand Networks
Competitive advantage today is achieved by leveraging intangible — relationships, culture, knowledge, innovation — rather than by producing goods and services. To develop organizations capable of constantly creating new, transient competitive advantage, the challenge for leaders today is no longer how to acquire the right strategic intelligence but how to become learning organizations – constantly attuned to the pulse of its markets.
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11 tough truths about leadership that no one talks about
Business Insider
Ever wondered how the greatest leaders are able to handle being at the top so effortlessly? The truth is, these highly successful people do stumble, worry, and doubt themselves, but they've also mastered reputation management and the way they're perceived.
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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