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Association Success
One thing associations all have in common is a sense of purpose. A vision of a common good is the axis upon which the internal workings of an association spins – or at least should spin. This distinctive aspect of the industry is disturbed by the fact that associations are also unique in their design: they have to rely heavily on volunteer efforts in pursuing their goals. Despite the shared aim of an organization, any individual will have their own motivation for volunteering, and therefore it’s usually the case that the perspectives of volunteers and association staff are radically different.
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MemberClicks
To kick off the new year, we asked a couple of association industry professionals about what they see coming for the industry in 2018.
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CEO Recommended
Brought to you by the Fort Worth CVB
You don't just need one leadership voice — you need many
Harvard Business Review
Ultimately, you should cultivate enough parts of your voice so that no matter the leadership situation or audience you find yourself facing, you can respond in an authentic, constructive, and effective way. So, what are the various voices to access within yourself and cultivate over time? And what are the situations that warrant each voice?
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Web Scribble
There’s a lot to gain from a successful association partnership. Investing in a partnership can increase revenue, secure new memberships, and bring new value to existing members. But how does your association find a successful partnership?
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The holiday season may be over, but the festive vibe lasts year-round on the Most Beautiful Town Square in Texas. With a welcome mat to fit any group, Georgetown's team of meeting planners and event specialists understands the importance of providing a personal touch so that every meeting sparkles and shines to perfection.
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YourMembership
Many associations still use exhibiting at tradeshows and events as a large part of their marketing efforts. With the high cost of exhibiting, though, it’s critical to wisely use the time and money spent to exhibit. You must make sure you have visitors at your booth; without visitors, the time and money spent goes to waste. So, how do you get people in your booth?
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Smooth the Path
New member engagement programs are malleable; they leave us with tons of opportunities for experimenting. If you are not happy with your program’s metrics, try playing with some of these variables.
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Vanguard Technology
You probably came across some really awful websites in 2017. Maybe they had bad design or maybe they had terrible functionality. Whatever it was, you’re probably not likely to return to them anytime soon. The very best websites are pleasing to the eye while also having essential behind-the-scenes features to make them functional and effective. Will your site measure up in 2018?
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Velvet Chainsaw
Many conferences focus on providing programming that meets their customers’ needs. Needs are elementary and basic. Needs are rational and sensible. Needs are static and boring. Every average conference seems to be in the customer needs-fulfilling business. Wants are emotional and responsive. Wants are transformative. Wants are hopeful. Wants are exciting and passionate. Wants are aspirational. Wants are deeply personal. And wants are where the profits are.
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Bring your next event to the UT Austin campus. The flexible space at the Thompson Conference Center makes it easy to host meetings, classes and staff trainings. Under the Oaks is perfect for networking events, seated meals or award ceremonies. Personalized service, on-site catering and convenient parking makes planning easy.
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Venable
Last week, the Department of Labor issued proposed regulations affecting associations that offer health plans for their member employers. The proposed regulations are limited to association health plans (AHPs) governed by the federal law known as ERISA. The proposed regulations would …
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