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Data show associations 'not getting and not asking'
Association Adviser    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mahatma Gandhi, the revered Indian humanist and spiritual leader once said, "If you don't ask, you don't get." While sales folks have adopted Gandhi's wisdom to mean "don't be afraid to ask for the order," association professionals need to take it a step further. You already have the order (i.e., member dues), and now you have to ask members if you're delivering on what you promised them. More



Speaking your members' language: 6 gaps that might be dooming associations to irrelevance
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations sell knowledge service and strategic solutions rather than products, hence there is a need for even deeper and more expansive levels of understanding of the whole person in all its dimensions and contexts. Associations' path to relevance depends on their willingness and ability to: re-imagine; think and act strategically; conceptualize and design from the perspective of their customers; and make sense to their markets and customers rather than in-house committees or policies. More

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3 traits every great leader must demonstrate
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Motive. Passion. Spontaneity. Those are three attributes that a political pollster once told Chris Matthews, host of MSNBC's Hardball, that a great leader needed to demonstrate. Motive is the reason they have chosen public life and, as Matthews explains, "Everybody knew why they [as leaders] were there." Passion is "what makes them laugh, what makes them cry… what makes them get angry occasionally." Spontaneity is "the ability to answer a question you haven't heard before." Not only are those good qualities for an elected official, they are good descriptors for anyone who aspires to lead other people. More


Are local chapters still relevant?
Stronger By Association    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A member of the American Society of Association Executives LinkedIn group recently posted a question for discussion: "Where have all the local chapters gone and what will fill the void?" Local chapters are not disappearing. On the contrary, many see growth opportunities for local chapters in delivering localized content, networking opportunities and face-to-face social connections. More

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Placing strategic bets in the face of uncertainty
Harvard Business Review Blog Network    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Contrary to popular opinion, strategy is not about turning uncertainty into certainty. Lots of bureaucratically inclined board members and corporate executives want and expect this to be the case. When reviewing strategies, you can hear them asking for proof that the strategy will be successful. This kind of exchange is a terrible mistake on all sides. More



Are associations really democracies?
Associations Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
We like to tout democratic principles at the heart of associations, but the comparison between membership and citizenship doesn't always hold up. Say what you will about the American political system, but the leaders we choose to represent us are ever mindful of the constituents they represent; if they aren't, they get booted out in the next election. This is not so often the case in associations, where competency-based boards have supplanted constituency-based ones, member voting in board elections is minimal, and consensus-based decision making is the norm. More

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5 strategies to improve the common conference lecture
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Talking is a critical part of that learning experience. We talk so we can understand; we talk so we can remember; we talk so we can learn. But who does the majority of talking at a conference and who does the majority of listening? The speakers talk as the audience listens. More



Secrets to getting clicks for your online content
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Doesn't it bother you when you spend time creating a piece of content that hardly anyone reads? The Web is full of competition for your readers' attention, but there must be ways to capture their eyeballs. Just like a fisherman who chooses a lure based on what the flounder might be thinking, we have to figure out what gets our readers to take the bait. The good news is 92 percent of adults say they read and search for online content, so if you haven't yet invested resources in your online platforms, you better make that a priority. More


 

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Colby Horton, Vice President of Publishing, 469.420.2601
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