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Please enjoy four extra bonus articles in this week's brief!

4 ways to really wow your members
MemberClicks
There’s nothing quite like knocking your members’ socks off to up engagement and encourage them to bring their friends to your association’s next event. If you’re worried about a tight budget, never fear. There are a few small tweaks that you can do to your marketing and recruitment materials that can really impress members and keep them coming back for more.
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You don't define engagement; they do
SocialFish
There is a lot of talk about engagement in the association and nonprofit world, but have you considered this perspective: Engagement is defined exclusively by the individual member (or customer, stakeholder, volunteer, etc.). It’s their engagement, not yours.
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CEO Recommended
Brought to you by the Fort Worth CVB
The board member's role as face of the association
Associations Now
Does your association put board members into action to engage and recruit members? What info or training do you provide them to succeed in that role? By virtue of their position, association board members can be key players in member engagement and recruitment efforts.
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4 event metrics you should be calculating
Event Garde
You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? The word “metrics” gets tossed around everywhere, but it’s more than just a buzzword – it’s a necessity. Whether you’re hosting a nonprofit fundraiser or an alumni event, here are standard metrics to calculate your event’s success.
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Conference investors crave strategic sponsorships: Will you satisfy them?
Midcourse Corrections
There’s a major shift going on. An increasing number of conference and trade show investors are scaling back on booth space and shifting that spend to sponsorships. It’s a ripe opportunity for organizers to diversify their conference business model.
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Slice your revenue pie into smaller pieces
Abila
If we’re being perfectly honest, the need to explore non-dues revenue sources and alternative ways to add value to your membership is really less of a prediction and more of a hard reality for associations operating in today’s digital world.
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Looking for similar articles? Search here, keyword REVENUE.




Success in succession: Planning for the future
By William D. Pawlucy
Imagine losing your organization's chief paid staff member or executive director. An unexpected vacancy could take many months to fill and is both costly and disruptive to the organization. Whether you are a volunteer leader reading this or the executive director, a succession plan is critical to the success of your organization. There are seven important components of a succession plan.
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The membership join process between a prospect and an association
Membership Marketing Blog
In simple terms, a prospective member goes through a four step buying process, and ideally, each step of the join process is anticipated and supported by the destination association.
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PRODUCT SHOWCASE
  Wyndham Dallas Park Central Hotel

Our newly renovated atrium style, all suites property is located in the heart of the North Dallas Park Central Business and Medical District. This hotel features 11,000 sq. ft. of meeting space, a full service restaurant and lobby bar, onsite workout facility and business center, complimentary internet, parking and shuttle to local businesses, shopping and attractions.

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Website edits that increase membership
MemberClicks
Have you ever closed out of a page because the writing was too complicated, long, boring or dense? Be honest. It happens. If you expect potential members to read 20 bullet points of benefits, or worse, you think reading those will convince them to join your association, you're wrong.
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Direct marketing is dead. Long live direct marketing!
SocialFish
Direct marketing campaigns used to stand alone; they were tailored to a specific customer base and spoke to the needs of those people. There was no need for other kinds of marketing because you had a direct, uninterrupted line to your customer. With so much information at our fingertips now, consumers are becoming more savvy to these techniques and they’re keeping their options open. In the new world of direct marketing, other techniques are needed to support it. The same principle applies if you are an association marketing to members.
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The new competitors you should worry about
The Demand Networks
Most associations are focused on competing with other associations for market share, products and programs, while competitors from other industries have re-defined the concept of membership and are taking over associations’ markets. The thing is that association members do not live in an association vacuum, shielded from innovations in service delivery; new sources of value that favor interactivity and community rather than stand-alone products; 24/7 real time access — all the things that shape their expectations and habits.
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5 key attributes of effective leaders
By Betty Boyd
Do you have what it takes to be a leader? Not everyone can or should be a leader. It takes a lot of extra work and stress — everyone is looking to you for every important decision. Leadership is also not one-size-fits-all. Leaders must make a commitment not only to themselves, but also to others. So what does it take to be an effective leader? Here are five key attributes.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The future of association management systems (SocialFish)
What a customer-driven association might look like (Associations Now)
Are you using surveys all wrong? (Greenfield)

Don't be left behind. Click here to see what else you missed.


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Colby Horton, Vice President of Publishing, 469.420.2601
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