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Could associations replace college?
Tagoras
It’s not such a crazy question to ask these days, even if only as a rhetorical exercise to help you develop a long term vision and strategy. Consider the heat that higher education has taken lately. Tuition costs are high while the results, many feel, are not what they should be. Employers increasingly feel college graduates are not showing up to work as prepared as they should be. And, while it is still true that college graduates fair better economically than non-graduates, it’s hard not to get the sense that this difference could easily collapse. Ask any recent college graduate currently living in her parents’ basement. Many are starting to argue, quite convincingly in many cases, that there are good alternatives.
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Member recruitment: What's your strategy?
By Maria Huntley
I am always keeping my eye open for opportunities to develop myself professionally and connect with smart people from whom I could learn something. So when I was checking out my LinkedIn page the other day and saw a posting promoting the National Association of Distinguished Professionals, my interest was piqued. As a person who has spent the last 15 years making association management my career, I wanted to learn more about this distinguished association. I ended up learning plenty about their process of recruitment.
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3 questions to ask yourself before presenting to your association
MemberClicks
Association leaders face a persistent challenge: Sometimes having to present boring information in an interesting way. Naturally, the first thought is, "Visuals! If I have really fantastic PowerPoint slides, my members won't be able to tear their eyes away from my presentation!" Yes, good slides make a big difference. But it won't transform subject matter that your members aren't interested in. Before you get ready to give that presentation, be sure you really need to. Consider the following things.
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Rebranding roundup: How associations are reinventing themselves
Associations Now
New names and fresh logos will most likely continue to trend in 2014. Considering a rebrand? Here’s a collection of tips and case studies from associations who have gone before you — plus one more that’s in the midst of rebranding right now.
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Does more engagement mean more renewals?
Avectra
Member engagement leads to member satisfaction, which leads to member renewal and therefore member retention. Common wisdom has long held that to be the four-part formula for maintaining healthy association membership rolls, but it’s far from the easiest code to crack. Each aspect of the process comes with its own set of issues and challenges, and it all depends on meeting individual members’ specific needs while maintaining a broad appeal. Which aspect is the most important?
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9 ways your association can make the most of an election-year Congress
XYZ University
Around this time of year, government relations professionals are meeting in their respective associations and coming to the same conclusion: Because it’s an election year, congressional productivity will grind to a halt sooner rather than later. However, this doesn’t mean that your work has to suffer. Here are nine ways your association can maintain productivity when Congress is focused on campaigning.
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Is your association staff really passionate about your members? 10 ways to show you care
WebLink
We’ve all heard that actions speak louder than words. That means your association must do more than just check off a list of benefits. Showing that you and your staff are sincerely passionate about your industry, your community, and your members’ is critical. And it will keep them coming back year after year.
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5 questions every leader should ask about organizational design
Harvard Business Review Blog Network
Once upon a time, “organization design” meant bringing in a slew of consultants to oversee a large-scale organizational restructuring, most often intended to take out big chunks of cost during an economic downturn. Although that kind of redesign is still required periodically, leaders today are more typically confronted with the challenge of how to find cost efficiencies in certain parts of their organization to invest in other parts of the organization that drive growth. As a result, organization design is no longer just a big bang event. Rather it’s an on-going nipping and tucking of organizational resources to achieve both growth and efficiency at multiple levels.
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Recent FTC cases demonstrate antitrust risk of association codes of ethics
Venable
The Federal Trade Commission recently entered into consent orders with the Music Teachers National Association (MTNA) and the California Association of Legal Support Professionals (CALSPro). The consent orders highlight how trade and professional association codes of ethics can raise competitive concerns no matter the size of the association. Together, they demonstrate that codes of ethics (and other similar membership restrictions) can raise potential antitrust concerns if they limit the ability of members to compete, reduce prices, increase output, engage in truthful competitive advertising, or recruit the employees of rivals.
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Colby Horton, Vice President of Publishing, 469.420.2601
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