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Association Leadership Briefings

Help your association change course
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As you look to the future of your association, what do you see? Are you planning major innovations to better serve your members and attract new ones? For association CEOs, there is arguably no greater priority than to position your association for the future through innovations in structure, services and operations. In many cases, these changes are so significant and far-reaching that they are considered transformational rather than incremental changes. More

Why your number of social media followers doesn't matter
Colleen Dilenschneider    Share    Share on FacebookTwitterShare on LinkedinE-mail article
It's important to have an ongoing presence on social media because customer interactions build powerful word-of-mouth marketing opportunities. It's important to be accessible and transparency is an increasingly important social priority for successful businesses. It's a good idea to aim for high-quality followers, but focusing on collecting sheer numbers is a waste of time and using this as key metric for success is a distraction. More

CEO Recommended
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5 new management metrics you need to know
Plexus Consulting Group    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In a Forbes Magazine article, author James Slavet of Greylock Partners writes that he has watched some of the best startup CEOs in the world and found that "the most important metrics are often ones you never read about on the income statement or in the financial press." Here are five metrics that great CEOs and management teams practice. More

What's new in social media for associations
Maggie McGary    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Maggie McGary recently provided this presentation to an Association Foundation Group lunch. The presentation highlighted three primary points: Social media is everywhere; Google+ is changing SEO; and email is being supplanted by social networking. Find out how McGary thinks this will impact association marketing tactics going forward. More

The secret to recruiting and retaining members is relationships
Aaron Wolowiec    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Business, in many cases, used to be about quantity over quality. Specifically, the transactional business model is nothing more than the act of obtaining and paying for an item or service. It shows little or no regard for the people participating in the transaction and certainly doesn't consider future outcomes such as referrals, friendship or repeat business. But, with more choice — and associations today are a dime a dozen — comes a need to stand out from the crowd. Enter the relational business model. More

The Meeting Locations, Locations, Locations

Location is key to successful meetings. Our hotels serve you from the Alamo to the Gulf Coast, Panhandle to Hill Country, big cities and small.


Warning! Your words about change are falling on cynical ears
Management Excellence    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Even the most credible of leaders have to step up their games when it comes to talking about and promoting change on their teams and in their organizations. You can trust that a good number of the people doing the heavy lifting inside your organization have developed a case of cynicism on talk of change emanating from the higher-ups. More

The beginning of membership as we dream it
Affiniscape Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Take a minute and ask yourself this question: If you could create the world of membership to be meaningful, fulfilling, profitable and sustainable today, what would it look like? Don't think about what would hold you back; don't think about what exists, or models that others are trying. In an ideal world, what is membership? More

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