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Do our association's members feel taken care of?
Smooth the Path
The question to ask ourselves: is our association pro-member or pro-association? That orientation makes all the difference in the world to our members. Associations that are pro-members will thrive. Associations that are pro-association will continue to struggle.
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Why your association needs member personas
MemberClicks
According to HubSpot, a persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Now I know what you’re thinking: I’m not in marketing and my association doesn’t really have customers, so why should I care? Well, no matter what industry you’re in, personas are the key to success. And in the case of associations, we’re talking about member personas. Creating personas for your members can actually help you to recruit and retain the right people. After all, if you know what your personas are trying to achieve, you can create content to help them reach their goals.
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CEO Recommended
Brought to you by the Fort Worth CVB
What tacit value do you offer?
Tagoras
It generally takes a lot of focused, intense work to arrive at the sources of your tacit value. The truth is a lot of learning leaders don’t want to face up to this type of work. It’s easier to look for best practices, follow what the competition is doing, to license the latest technology or to dabble in the latest learning trend. In most cases, that’s not creating value.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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From promoted pins to social profiles on Google: What's new in social media
SocialFish
It seems like every day there’s a new social media outlet, or at least a new element to existing mainstays. Here is a look at three recent developments in the social sphere, provided by Elizabeth Bookhultz, an expert association social media specialist.
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Looking for similar articles? Search here, keyword SOCIAL MEDIA.


PRODUCT SHOWCASE
  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.
 


Are you the 'up periscope' for your nonprofit organization?
By William D. Pawlucy
The nonprofit world is seeing a downturn in volunteerism, a squeeze on its revenue streams and rising competition. How can you be the one who sees what is ahead and makes important course changes to maintain your organization's relevance? During a recent board training session, an executive director was asked about his role. His response led me to write this article. He said, "I need to be the 'up periscope' for my organization. That is my most critical role." Here are five ways to be proactive rather than reactive and be the "up periscope" for your organization.
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Playing the odds
Partners Preceptors
In association management, we play the odds quite often with membership, meetings, products and services. As we plan meetings and conferences, develop new membership benefits and create new products, we are basically betting that our members will play along and embrace what we are offering.
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The comfort zone is really the danger zone
By Betty Boyd
A leader doesn't just wake up one day and become one. Leaders must work on and practice their leadership skills. Quite simply, that means leading others. However, over time, leaders can become complacent in how they lead. These types of leaders end up in their own comfort zone, and this is really a danger zone. How do leaders end up in the comfort zone, and how can they be turned around?
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Educators: The missing link between today's and tomorrow's members
Associations Now
In the face of a typical 31 percent conversion rate from student memberships to professional memberships in the association industry, it can feel like a lot of work to invest in the future, with no guarantee of positive returns. In that way, associations aren’t all that much different from the students they’d love to attract: It’s a lot easier to focus on the short term than the long term.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    4 ways to really wow your members (MemberClicks)
4 event metrics you should be calculating (Event Garde)
5 key attributes of effective leaders (By Betty Boyd)

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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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