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Stories boards tell — and how to untell them
By Michael J. Berens
Keeping board members on track is never easy, but what do you do when your board falls prey to misinformation — in particular, misinformation of their own making? One member may make a comment, ask a leading question or convey a recent conversation that contains inaccurate information. Before someone knowledgeable can respond, another member has repeated and reinforced that inaccurate information. In short order, the entire board is engaged in debating a story that is riddled with error and unfounded assumptions about a situation that does not, in fact, exist.
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Looking beyond the membership numbers
Associations Now
The rise of a third-party online community for doctors could be viewed as a cautionary tale for associations — or, instead, a reminder that a membership count isn’t the only measure of success.
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Leadership is not a solitary task
Harvard Business Review Blog Network
An inspiring historical story is once again making the rounds at least partially because of its inclusion in Malcolm Gladwell’s new book, David and Goliath. In it, Gladwell tells the story of the French town of Le Chambon-sur-Lignon, which became a safe haven for Jews in Nazi-occupied France during World War II. Led by minister André Trocmé, the residents saved between 3,000 and 3,500 Jews (in addition to others seeking refuge) from 1940 until the end of the war, bringing them into the community and hiding them from French and Nazi officials. By any measure, their actions were courageous and inspiring. They were also an example of the power of community in leadership.
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5 surprising reasons millennials join and stay with your association
The heart of your association is your membership. Your members show up and stick around because they’re getting something out of the experience. If any association executive was polled about why their members join and renew they’d probably say something about the great programs, networking with industry leaders, professional interaction, doing good in the community, and so on. While all that may be true, there are other reasons your members join as well.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

How are associations using twitter?
Social Fish
Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for this committee, join us at the 6PM reception”. While all of these things are important for our members to know perhaps pushing all of the time is not so engaging. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members.
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Planning pitfalls: How to avoid hosting a dud
By Nick Merrill
Planning an event, and not sure if it will be well attended? Let's face it, we've all been there. You can throw the greatest party in history — and it amounts to nothing if no one attends. To help avoid this event planner's worst nightmare, here is a list of five common mistakes and pitfalls that can arise when planning your next big event. If you follow these steps, your biggest problem may just be planning the follow-up to that smash hit.
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How can your association show members more love?
Association Adviser
It’s February: the month that comes dripping in pink and red with declarations of never-ending affection all around. For associations, February is a good time to examine how you can show members more love, if not your never-ending affection. Member engagement, another term for “member love,” is constantly at the forefront of your staff’s and board members’ minds. Members are the foundation of associations. They fund association activity, volunteer to keep programs and events going, and advocate for the success of the association and industry at large.
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The unsung generation: How Gen Xers add value to your association
XYZ University
The baby boomers are retiring and leaving your association and you haven’t quite attracted Generation Y yet; it’s time to think about Generation X. That’s right, Gen X is more than just a footnote in the conversation about millennials; they likely represent your association’s largest audience at the moment. Gen Y might be gearing up to take over the workforce, but they’re currently only at 36%, and even as that number increases, the Gen Xers will still be around. And Gen Xers have outnumbered the baby boomers for 10 years already. It’s time they got some attention; they’ve got an important role to play.
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Colby Horton, Vice President of Publishing, 469.420.2601
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