Make 2012 'The year of better content'
Stronger By Association Share
At the start of the year, Forbes magazine predicted that 2012 would be "the year of content," declaring that content and social media marketing should a part of every brand's marketing plan. Kind of makes you wonder what associations have been doing all these years, huh? More
The future of associations: Is the millennial generation willing to lead the way?
Aaron Wolowiec Share
In 2000, it was estimated that the United States alone had more than 23,000 national associations. And that number only grows when you consider the 115,000 state, local and regional associations, as well as 1,300 international organizations. Enter the millennial generation. Millennials want to make a difference in the world, be heard, feel like they are contributing, innovate and know they are succeeding. But are they ready and willing to lead our associations that are facing an anticipated exodus of baby boomers in top leadership positions? More
Associations can no longer ignore Google+
Google's recent changes to its search algorithm just threw a wrench into your online strategy. Even the White House took notice. Search users who are logged into Google, that is, anyone who uses a Google app like Gmail or Google+, now have the option to search for "personal results." Search engine optimization will remain critical, but it may no longer be enough. If people select personal results as a habit, or if Google makes that the default, your website and blog pages may lose their place in search rankings to Google+ results. More
Enabled employees are happier employees
Whether you run a nonprofit or for-profit organization, leaders and managers are looking for staff who work hard and are highly engaged. They also are looking to motivate employees into optimal levels of performance. But what if you knew that many of your high-potential employees are also frustrated employees? More
Creating compelling irresistible social conference experiences
Midcourse Corrections Share
Today it seems that everything is social. From social media to social networking to social technology to social business, the trend is all things social. One of the most critical things a conference organizer can do to appeal to our increasingly sophisticated audience is to design experiences that are more engaging, participatory and social. So what is the social conference? More
Associations' 'to don't' list
Association Management Blog Share
There's a theory that says if you're operating at full capacity and want to do things on your "to do" list, you need an equally long "stop doing" list. With that in mind, here's a "stop doing" list of five items for associations. More