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Folio
Among the many services associations provide, there are four central ones: harness the collective power and knowledge of a market, offer educational events and other community-building functions, provide research and—with the bigger organizations—provide representation on Capitol Hill. All well and good, but the problem some associations are facing, particularly in transitional markets like media, is the membership begins to diverge into their own strategic and tactical realities. Broad-based representation and advocacy becomes much more difficult.
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Event Garde
We know the educational landscape is changing as associations adapt to their members’ learning needs and habits. In fact, almost 90 percent of the nearly 200 associations that responded to Tagoras’ survey reported offering technology-enabled or technology-enhanced education for their members. Webinars continue to be the No. 1 technological learning tool, followed by online learning programs, such as tutorials or presentations. But some new types of learning are also emerging.
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CEO Recommended
Brought to you by the Fort Worth CVB
Leading volunteers from the CEO suite
Associations Now
Leadership runs on at least two tracks: It involves not just gathering the skills to become a better leader yourself, but helping others lead as well.
That’s especially true when it comes to association volunteering
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MemberClicks
So you have a website and you have a Facebook page - but people still aren’t engaging with you online. What gives?! Well, chances are, it might have something to do with one of these five things.
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The Demand Networks
Engagement is not a goal unto itself. Engaging members through volunteer activities, for example, is a weaker foundation for retaining them than engaging them through help in identifying investors, accessing hard to access but critical relationships or constructing a solution to a problem.
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Association Adviser
With the advent of more powerful computers and the increasing accessibility of marketing automation systems, many marketers are plugging into the benefits of big data. However, for some associations, the time and cost required to handle big data is still out of reach. Luckily, there is plenty of insight to be gained from “little data.”
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Event Manager Blog
Virtual reality has been a topic of discussion in the event industry for a while. With the popularity of the Second Life platform years ago, a few technology developers ventured into the virtual event space with products based on similar principles, but most failed to achieve widespread adoption. Today, the talk is different and VR seems to be on just about everyone’s predictions list.
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HubSpot
The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website—from increased membership to PR attention and beyond. When it comes to success with SEO, long-tail is the name of the game. In other words, your best strategy is to target phrases or expressions that you’re using to target your audience. To understand this difference, take a look at the following examples.
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By Bob Kowalski
 If you've ever volunteered your time to a charity or other worthy cause, you know you feel good about it at the end of the day. That effort also boosts your health, according to researchers. That's just the start; the benefits of that generosity reach a long way, even to your employers' bottom line. Researchers at the Harvard School of Public Health recently examined the relationship between volunteering and healthcare, studying a group of Americans older than 50.
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