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Can associations corner the education market?
Associations Now
With the rising costs of higher education — college tuition costs have increased by more than 500 percent over the last 28 years — and growing skepticism that the price may not be worth it, the idea of a traditional college education is experiencing somewhat of a backlash and is opening a potential opportunity for associations.
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Delivering effective membership tiers without the tears
XYZ University
Over the past year, a wide range of membership associations have moved away from the traditional one-size-fits-all membership offering to a more tiered and personalized membership offering. At first glance, this looks like a really sensible idea as it aligns neatly to a more personalized approach that could generate increased annual membership fee income. However, be warned: A number of well-known trade associations and professional bodies have made ‘the jump’ and the results were not pretty.
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CEO Recommended
Brought to you by the Fort Worth CVB
A new playbook for getting to different results
The Demand Networks
Anna Caraveli writes, “Like their counterparts in other sectors, the association leaders interviewed for my forthcoming book, are struggling to figure out what role they should carve for themselves in dramatically changed industries and markets. Most recognize that something different has to be done from what has been tried before but unsure about what this should be.”
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Want to motivate your e-learners? Take a cue from the Olympics
There are any number of factors that motivate people around the world to tune into the Olympics, but among the most important is the healthy spirit of competition intrinsic to the event. Competition often brings out the very best in the athletes, inspiring performances that surpass anything they have done before. It’s thrilling and rewarding to witness. Research recently published in PLOS One suggests that same spirit of competition may motivate stronger performance in your e-learning programs – a development many organizations would be thrilled and rewarded to see.
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  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!

Your association volunteer guide
Volunteers make the world go ‘round for association leaders. They plan and coordinate events, help with publicity and recruiting, and even lend skills like videography, writing and cooking. For those reasons, many associations have a critical piece of literature called their volunteer guide or manual. It basically outlines the volunteer roles and any other critical information that’s necessary for a volunteer to do his or her job well and represent the association. Here are some important things you need to know about this important document.
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Looking for similar articles? Search here, keyword VOLUNTEERS.

If Net neutrality is dead, what does it mean for associations?
A federal appeals court struck down struck down the concept of net neutrality, basically that Internet service providers (ISPs) can’t block or restrict content. Or more simply, that all Web content is treated equal without ISPs playing favorites. Most of the kvetching we have heard has focused on “loss of consumer choice” and how ISPs could slow down bandwidth for heavy content providers such as Netflix or how small start ups would not be able to compete against deep pocketed established players. But what about associations, their members and stakeholders? Here’s a list of how this ruling could affect associations.
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Step aside, millennials — here comes Generation Z
By Greg Witz
Born from the late 1990s to now, Generation Z is the current generation, and its oldest members are starting to enter the workforce. They are known as "digital natives," and we joke that the "Z" stands for zombies as they are rarely away from their devices. More importantly, they are researching and interacting with our companies long before they will ever buy our products, so being proactive in understanding them is crucial for our companies' future success. Now is the time to be proactive in preparing our organizations for Gen Zers.
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How leaders can find their mojo
CEOs are denigrated every day by the media, employees, shareholders and society at large as greedy, power-hungry moguls who are overpaid for usually lackluster performance. While some CEOs may fit this description, the truth is that most are doing the best they can and have insecurities like anyone else. In fact, there are three challenges that leave CEOs feeling powerless in many organizations. These challenges can be overcome if chief executives embrace the nature of modern-day leadership and use the right processes and tools.
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Colby Horton, Vice President of Publishing, 469.420.2601
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