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Home   About   Contact Us    Join Now Feb. 20, 2012
Association Leadership Briefings

What do associations do better than anyone else?
Acronym    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The variety of endeavors most associations pursue is broad: Meetings, education, knowledge sharing, advocacy, standards, fundraising, research, group buying and so on and so on. If your association had to decide which one product or service it was best at providing and from then on produce that one item alone and nothing else, what would it be? More

The social toolbox
Travel Weekly    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At this point, you might be either intrigued to learn more about social technologies or sick of hearing about the subject. Regardless what your state of mind might be, you would do well to read this article carefully, for it delves into an exciting new set of technologies known collectively as Social Media 2.0. More

CEO Recommended
Brought to you by the Fort Worth CVB
It's harder than ever to be a senior executive
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The job of the senior executive is much more complicated today than it was a decade or two ago — and that trend will continue, especially if you hope to play on a global stage, which is a nearly universal condition these days for many companies. Why? Here are five reasons. More

Advice for association executives interested in Pinterest
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Haters are quick to call Pinterest an online campground for women who want to get married, lose weight, make scrapbooks and decorate their houses. Admirers could say the same thing. Pinterest is an online corkboard for cataloging interests and sharing those interests with connections (or anyone). Does it have an application for associations? Yes. More

The Meeting Locations, Locations, Locations

Location is key to successful meetings. Our hotels serve you from the Alamo to the Gulf Coast, Panhandle to Hill Country, big cities and small.


Put the mind into marketing
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketing is not about selling. Marketing is about changing behavior, especially in the association and nonprofit world. More specifically, marketing is about changing minds. If you have members, you've already succeeded in changing minds. You've made someone make the shift from "this association membership isn't valuable to me" to "this association can help me with my career." But how did you do that? Whether you know it or not, you did it through understanding, at least on a fundamental level, the field of study called behavioral science. More

How the nonprofit association program pie is sliced
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In tough economic times, leaders have to make touch economic decisions. It's especially challenging in a global economy when organizations must make tough choices about well-liked programs as budgets, sponsorships and memberships decline. Most nonprofit associations find it difficult to abandon anything. Yet, if a piece of the pie is abandoned in light of the mission, is it the wrong thing to do? More

Why it's time to rethink the language of nonprofit leadership development
Rosetta Thurman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The conventional wisdom in nonprofit leadership development is inherent in the term itself. It can be seen as the idea that nonprofit professionals need to be "developed" from what they are to what they should be. Like tadpoles. Or, it could be interpreted as a continuum of support systems that are required for professionals to reach their full potential in life and work. More

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