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Has your association really earned your members' trust?
Avectra
Trust is a cherished commodity these days. Trust in government is at a historic low. Trust in businesses has remained steady over the years, but isn’t much to brag about. A Forrester Research survey found that only 10 percent of consumers trust advertising; between 85 and 90 percent don’t trust posts by companies or brands on social networking sites; only 8 percent trust emails from companies and brands. Thank goodness, you work for an association. But associations have to earn trust too. You would think that if a person or company pays hundreds (or perhaps thousands) of dollars to join an organization, their trust comes along with the check. Not necessarily so.
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How to mine data to improve your marketing strategies
Association Adviser
Analytics has been — and will continue to be — a critical component of an Integrated Marketing Communications plan. If you are experiencing data overload with all the information available in today’s digital era, you are not alone. Even marketers often feel overwhelmed. But again, data is meaningless if it is not reviewed, analyzed and actionable. You must integrate the data you have access to. This allows you to collect information about your target audience, including both prospective members and members, as well as identify trends and opportunities for improvement, not only for marketing, but also for enhanced business operations.
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Mobilize and engage the next generation of members through social media
XYZ University
There are a few things your association needs to know about social media in 2014: 72 percent of people using the internet are active on social media; 89 percent of 18-29 year olds are using social media; 71 percent of social media users access it through a mobile device. Social media is becoming an even more integral part of everyday life. For your association to remain relevant in this digital age, you need to reach, mobilize and engage your next generation of members on social media.
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Associations should do more to incubate innovative ideas
Associations Now
We talk often about stealing ideas from startup culture, but what if you could get more startups to focus on the problems facing your industry? Your need may be narrow, but with the right focus, the value could be massive.
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No one wants your PowerPoint: How to make board meetings better
VentureBeat
In this article, Brad Field, author of the new book, “Startup Boards: Getting the Most Out of Your Board of Directors,” discusses his ideal board meeting and lays out a recipe for productive board discussions.
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The future of the lifelong learning market: 10 critical insights
Tagoras
As we continue on into 2014, the pace of change remains brisk. Whether online or off, there are new opportunities and challenges to be found everywhere, and in many ways, what happens over the course of the next few years will shape how we think about lifelong learning for a long time to come. How organizations respond to key emerging trends will also determine whether the will they thrive or decline in the global market for continuing education and professional development. With this context in mind, here are ten points we think are critical to preparing well for the future of the lifelong learning market.
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Your association's content: When to save it, when to share it
MemberClicks
Your association no doubt puts out great pieces of content regularly; whether it be an amazing speaker, a panel, a research study or simply a paper or series of articles. Naturally you want your members to get the full benefit of this information. It’s why they joined your association to begin with! But what about releasing this stuff publically? It’s a long-standing debate among many associations with websites and YouTube channels: how much of our content should we hold on to and how much should we spread?
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Using gamification as a crowdsource channel to improve conference experience
Midcourse Corrections
Gamification is catching more attention in conference and expo circles. Typically, conference organizers will create a game within the context of an event to increase attendee exposure to a product or service. Gamification is often used to shine a light on sponsors and exhibitors: Things like, “Visit these exhibitors and get your passport stamped for a chance to win a free...” While gamification might trigger more traffic, eyeballs or clicks, opinions vary on whether it’s generating the right attention. You have to wonder, are purchasing decision makers and influencers motivated by games? Perhaps, but if you’re not attracting the people your exhibitors and sponsors most want to see, there’s no game in the world that will fix that flaw.
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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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