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The (new) ABCs of designing truly new models
The Demand Perspective
Associations need to dramatically rethink and redefine how they serve and educate customers in ways that are relevant and consistent with the way we live, learn and work in an interconnected universe. And the answers are not in improvements of more of the same, but in rethinking and redesigning. It sounds like everyone agrees with this but how do you do it without deluding yourself?
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Rethinking membership as a global engagement model
GrowGlobally.org
For decades now, associations have maintained a very traditional approach towards "membership" and membership dues. However, the time has come for organizations to catch up with the realities of today's consumer habits and reconsider how and why people around the world engage with organizations. Segmentation, customization and differentiation are key.
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CEO Recommended
Brought to you by the Fort Worth CVB
Generation why? Why recruiting millennials is key for associations
WebLink
During his inaugural address in 1961, John Kennedy famously said, "...Let the word go forth from this time and place, to friend and foe alike, that the torch has been passed to a new generation of Americans..." Now, more than 50 years later, Kennedy's sentiments seem relevant again as millennials come of age and become a driving force in the marketplace and grows into a leadership role that is defining the American landscape and marketplace. This transition creates an opportunity for member-based associations and organizations to market to a new audience and position themselves as leaders in an industry, as they've done for several generations.
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The most successful leaders do these 15 things automatically
Forbes
Many people wonder how leaders know how to make the best decisions, often under immense pressure. The process of making these decisions comes from an accumulation of experiences and encounters with a multitude of difference circumstances, personality types and unforeseen failures. More so, the decision making process is an acute understanding of being familiar with the cause and effect of behavioral and circumstantial patterns; knowing the intelligence and interconnection points of the variables involved in these patterns allows a leader to confidently make decisions and project the probability of their desired outcomes. The most successful leaders are instinctual decision makers.
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PRODUCT SHOWCASE
  Tanglewood Resort and Conference Center

Escape to Tanglewood Resort located on Lake Texoma. Tanglewood Resort offers the finest accommodations, variety of exciting activities, excellent meeting facilities and experienced, qualified staff. Newly upgraded 120 hotel rooms along with 5 star villa’s our rooms top out our 240 rooms that offer flexibility to fit any lodging needs.
 


It's time to reinvent the meetings industry and the meeting professional
Midcourse Corrections
For years, the industry has focused on the logistical side of the meeting including registration, food and beverage, contracts, venue space, room sets, schedules, SMMP and more. The industry has matured and many meeting professionals have become very good at the details. Yet, the improvements in those details have not taken the meetings industry to the next level. In fact, many conferences are still suffering because the attendee experience has not changed in 30 to 50 years. It's become stale, predictable and status quo. It's time for the industry to make an intentional and radical leap to take the meetings professional out of department silos and into a more holistic, strategic and creative planning professional.
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8 ways to be a courageous leader
Inc.
As leadership attributes go, courage is the big one. It comes from facing and overcoming fear. And the reward for that effort couldn't be bigger. For present or future executives, business owners, and entrepreneurs, courage will enable you to…
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PRODUCT SHOWCASE
  Amarillo Meetings are Well Done!
If you want just a room with tables and chairs, you can go anywhere. If you want your members to have an experience, steer them to Amarillo. With 6000 affordable hotel rooms and a civic center with over 400,000 square feet, your herd will fit right in.
sales@visitamarillotx.com www.visitamarillotx.com
 


3 reasons why millennials look like future association members
ADB Partners
Associations are on a slippery slope related to relevance. As membership rosters age and retire, the future may be right under the collective association nose: millennials. To attract these young and future members, non-profits must make access and engagement simple yet dynamic; foster community; and support social responsibility as a core value.
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A social media advocacy strategy
ASAE
Associations aren't the authoritative source they used to be, but they're still masters of mobilizing people and opinions and action. The Colorado Oil and Gas Association's "My Energy Truth" campaign is a model of advocacy in the social media age.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Member engagement in the age of Groupon (Associations Now)
6 social-media skills every leader needs (CFO)
Your innovation problem is really a leadership problem (Harvard Business Review Blog Network)

Don't be left behind. Click here to see what else you missed.


 

Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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