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5 great membership retention strategies
Silverbear
The key to retaining members is to ensure that they are receiving value from their membership and that they’re aware of the value they are receiving. Engaging with members on a regular basis to communicate this value to them helps keep it fresh in their mind and reminds them of why they became members in the first place. So what are the best retention ideas and strategies?
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'SPIKE' your marketing efforts to take them to the next level
Associations Now
PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”
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Looking for similar articles? Search here, keyword MARKETING.


CEO Recommended
Brought to you by the Fort Worth CVB
How the best board directors stay involved
Harvard Business Review
“Ask me for anything,” Napoleon Bonaparte once said, “but time.” Board members don’t have that luxury either. Directors remain under pressure from investors and other constituents, regulation is becoming more demanding, and businesses are growing more complex. McKinsey research suggests the most effective directors are meeting these challenges by spending twice as many days a year on board activities as other directors do.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
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Metrics that matter for small-staff associations
MemberClicks
Your website is the mothership of online member engagement. This is where members go for information, event registration, and ultimately, membership value. But how do you know if your website is performing as it actually should? For small-staff associations, three metrics tell it all.
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3 ways to make them remember your event long after it is over
By William D. Pawlucy
Why do we have one-time attendees at our events and never see them again? Delivering value goes far beyond just delivering content. We see the trends in virtual and augmented reality that overlay our environment to provide more to the experiences we have in everyday life. Similarly, attendees today want more to enhance their overall experience at your events. Here are some takeaways that will increase the expiration date of your session.
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Are associations focusing their marketing effort on the wrong things?
Smooth the Path
Most of the marketing consulting and marketing services community focuses on the how you get your message out. Because of this emphasis we start to think that having a social media account or trying the newest channel is the key to marketing success. Conversely, we panic because we hear that old technology is dead: email, newsletters, magazines, listserves. We think the how we get the message out is more important than the message itself. We race to be present in the popular channels. What if we are completely wrong?
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8 tips for using drones at events
Bizbash
Unmanned quadcopters, commonly called drones, can provide a unique perspective to capture photos and video at trade shows, conferences, teambuilding outings, galas, and other events. BizBash asked two photography professionals to share what advice they would give planners who are thinking about incorporating this new technology.
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PRODUCT SHOWCASE
  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.
 


The next frontier of conference improvement: Conference education
Midcourse Corrections
Traditional conference education models have lost their relevance. The process of distributing a call for session and speaker submissions, selecting experts that transmit and dispense information, and packaging it as professional development for the masses is overdone. One-size-fits-all education doesn’t work anymore. We are in the midst of great workplace disruption, brought on by a new generation of workers, an increasing sophisticated public and rapidly changing technology. The disruptors have arrived.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Engage members by energizing them (The Demand Networks)
3 types of software nonprofits should be using (SocialFish)
6 types of content every organization should create (Ragan Communications)

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Association News Briefings
Colby Horton, Vice President of Publishing, 469.420.2601
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Shawn Smajstrla, Senior Business Editor, 469.420.2605   
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