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6 ways to attract engaged members in 2015
Wired4Leadership
Active, engaged members remain the number one challenge for associations and professional societies. Why do so many nonprofits end up leaving them stranded? There are great strategies for assuring success in recruiting, retaining and engaging members if you’ll commit the time and resources to making it happen. Spoiler alert: it doesn’t have to be difficult.
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2 huge changes you might not have noticed in the association world, but will
MemberClicks
Our jobs are getting harder for a number of reasons but unlike so many things in the past, these changes are not handled in an afternoon and then checked off a to-do list. They will alter the way in which we work.
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CEO Recommended
Brought to you by the Fort Worth CVB
Why being a mentor is worth the effort
Fast Company
There is a common phrase in medical education that covers the steps of successful learning: "See one, do one, teach one." The "teach one" part of this process doesn't get enough attention in business contexts. When we talk about mentorship, we usually focus on the benefits of having good mentors. We rarely talk about the benefits for the mentor.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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Incorporating the old with the new at events
Associations Now
You want your conference to be on trend, but there’s something to be said for nostalgia. Could the adage “everything old is new again” apply to your next event?
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Less is more when it comes to setting goals
By Robert C. Harris
Many planning retreats result in a to-do list. The board assigns projects and tasks to committees and staff who are already overloaded. It takes a seasoned leader or facilitator to communicate that planning is not simply for adding ideas but also for analysis, focus and abandonment. With a finite amount of resources, the strategic plan should hone in on the association's core competencies. No board should feel bad about a plan that appears to be smaller or have fewer projects.
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Relationship-driven leadership
The Demand Networks
Anna Caraveli writes: “The need to re-focus associations from increasing numbers (of members, events etc.) to increasing the value of relationships, especially existing relationships, has been on my mind a great deal lately. Many executives and professionals will nod their heads in agreement with this approach, and even passionately advocate for member centricity. The problem is that most are at a loss when it comes to translating it into action.”
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Zombie projects: How to find them and kill them
Harvard Business Review
Zombies are projects that, for any number of reasons, fail to fulfill their promise and yet keep shuffling along, sucking up resources without any real hope of having a meaningful impact. Everybody has them — and everybody should get rid of them. Now.
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PRODUCT SHOWCASE
  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.
 


Leadership is more than coaching
By Betty Boyd
Leadership is and always will be an uphill battle. When leading, how do you make a real difference in people's lives? Leadership is more than coaching; it is more like being a teacher. Teachers enable their students to see beyond themselves and give them greater understanding of what can be accomplished. Leaders can be just like teachers, helping their mentees go above and beyond. Here are some tips to becoming a leader who is more of a teacher than a coach.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 great membership retention strategies (Silverbear)
Metrics that matter for small-staff associations (MemberClicks)
3 ways to make them remember your event long after it is over (By William D. Pawlucy)

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Colby Horton, Vice President of Publishing, 469.420.2601
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