This message contains images. If you don't see images, click here to view.
Click
here to advertise in this news brief.
|
|
|
|
How to apply social to membership and marketing
Avectra
Many associations still have trouble getting members to visit their website and read emails, never mind social media. Some members are afraid of using social media, seeing it as an environment laden with risk. What to do?
|
|
Share this article:
    |
|
|
How to create products and business lines that resonate with what matters to your members/customers
The Demand Perspective
Today's chaotic and unpredictable markets have their own benefits. A larger universe of possibilities lies before association leaders if they stretch their horizon of creativity and look beyond the age-old formula of products, programs and benefit packages as bases for their value proposition and business strategy. To identify new courses for growth and relevance, however, they have to develop their organizations' capabilities for understanding customers, discerning market opportunities and co-developing solutions with the right stakeholders.
CEO Recommended
Brought to you by the Fort Worth CVB
Trapped in the past: 5 challenges of conventional thinking
Associations Now
With so many associations struggling to find their footing in a world experiencing relentless transformation, senior leaders — and boards in particular — face the daunting task of building their organizations to thrive over the next decade and beyond. Unfortunately, far too many boards continue to operate in ways that undermine their organizations' current business models, not to mention opportunities for business model innovation, sometimes without even realizing it.
|
10 things every leader should challenge
Forbes
History is useful for many things, but the experience and wisdom acquired from days gone by should be a springboard to the future, not an excuse for living in the past. Smart leaders simply don't waste precious resources on refining initiatives — they invest in reimagination efforts. Leaders would be well served to apply reimagination to all aspects of their business, but particularly with regard to constantly reimagining how they lead.
PRODUCT SHOWCASE
 |
|
Escape to Tanglewood Resort located on Lake Texoma. Tanglewood Resort offers the finest accommodations, variety of exciting activities, excellent meeting facilities and experienced, qualified staff. Newly upgraded 120 hotel rooms along with 5 star villa’s our rooms top out our 240 rooms that offer flexibility to fit any lodging needs.
|
|
Are your conferences still delivering?
Association Adviser
As association professionals, we have lots of clever ways to talk to members through our communications and live events, but are we really listening to what they have to say? What do sponsors and exhibitors really want from us? What are members saying to each other? "Member surveys can tell you a lot, but associations are often afraid to ask the right questions," said Camille Stern, vice president and group show director at NaylorCMG.
Is online education isolating professionals from the social aspect of learning?
By Alex Lim
 Internet technology over the last decade has allowed working professionals to further their learning opportunities right in the comfort and privacy of their homes. However, there are educators who have lamented the growing momentum of online learning, remote education, technology-based learning and downloadable Internet-based courses as depriving students the much needed social dimension in the learning experience that only hands-on workshops, seminars, labs and classrooms can offer.
Nonprofits need to compete for top talent
Harvard Business Review Blog Network
The nonprofit sector is facing a massive talent shortage, which makes scaling a social enterprise extraordinarily difficult. To achieve impact, it's critical that social entrepreneurs attract, retain, and develop skilled talent. Competing directly with the private sector to do so is not only a good idea; it's a necessity for the best organizations to succeed.
Managing social media campaigns
Social Fish
Creating a social media campaign is not a one-time event. You need a social media management team to manage and monitor the social media campaigns. Managing social media campaigns is much harder than, for example, managing email marketing campaigns as marketers need to engage with people on social media platforms and they must maintain this engagement. Marketers need to update content regularly, remove unwanted content, reply to comments and also engage with content that fans and followers have put up to successfully manage social media campaigns.
Missed last week's issue? See which articles your colleagues read most.
|
|
|
|
7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
|
Mobile version
