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The role of brand in the nonprofit sector
Stanford Social Innovation Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many nonprofits continue to use their brands primarily as a fundraising tool, but a growing number of nonprofits are developing a broader and more strategic approach, managing their brands to create greater social impact and tighter organizational cohesion. More




Marketing in revolutionary times
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Something significant has changed in our global culture over the past couple of years. Blame it on global economic pressures, general restlessness, or the new hyper-connectivity that enables people to instantly organize around causes and hot-topics. It's probably some combination of all of these factors, but the net result is that we, as business leaders, are now dealing with a populace that is more socially engaged, more aware of what's going on in the world, and hungrier to get involved and be heard on various issues. More

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Change your board from apathetic to dynamic
Stronger By Association    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An apathetic board can hinge on the attitude of one or two members. The answer to transitioning from an apathetic to dynamic board starts with defined objectives and responsibilities for the board. They need to challenge your volunteer leaders. And directors need to be held accountable. Those who can't uphold their end of the bargain need to be transitioned to a more suitable position within the organization. More


Reading the clues in your members' questions
The Demand Perspective    Share    Share on FacebookTwitterShare on LinkedinE-mail article
One of the first steps to becoming a demand-driven organization is to place a premium on member questions and, if possible, provide a means through which customers, staff, partners and volunteers can ask as many questions as possible — of you, your staff and of their peers. More

The Meeting Locations, Locations, Locations

Location is key to successful meetings. Our hotels serve you from the Alamo to the Gulf Coast, Panhandle to Hill Country, big cities and small.

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Dynamic budgeting in uncertain times
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A slow economic recovery coupled with a rapid pace of change makes budgeting a tricky endeavor. In this article, several association financial professionals share how they've adapted their budgeting practices to increase flexibility and accommodate key stakeholders, financially savvy or not. More

The professional development trifecta: Competition, strategy and experience
Aaron Wolowiec    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The professional development landscape is changing. Simply scan the environment and it's clear our culture is mobile-obsessed. We've become more technologically advanced and move at a faster pace. Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. And as associations play a more significant role in training today's workforce, they must help learners take responsibility for their own learning, as well as teach them how to learn and how to leverage that learning within their organizations. More



Timeline for brands: How to prepare for your new Facebook page
Mashable Business    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook has officially announced Timeline for brand pages after dangling the carrot in front of page admins for some time now. The pages will be pushed live to everyone on March 30, but for now, you have some time to preview the new look and review your page before the changes take effect. Here are some ways that businesses can prepare for Timeline without throwing away everything we've come to learn and love about brand pages thus far. More
 
 

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