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Home   About   Contact Us    Join Now March 14, 2011
Association Leadership Briefings
What is the best way to attract new members?
Best Association    Share   Share on FacebookTwitterShare on LinkedinE-mail article
The best way to get new members is not a marketing strategy, so much as it is simply fulfilling your association's mission. The best way to get new association members is to develop great benefits. It sounds so obvious. However, many associations are looking for marketing to solve membership problems when their membership woes are merely a symptom of greater, fundamental association flaws that needs to be fixed. More

New membership structure brings surprises
ASAE    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An upbeat outlook on life isn't supposed to go out of style, but by early 2010 Optimist International (OI) recognized it was having a hard time attracting younger members. According to Chief Administrative Officer Jim Nagel, part of the problem was its organizational structure. The club model under which OI operates (a 501 c 4 that comprises civic leagues and other community groups) isn't immediately attractive to busy young professionals. So, the organization decided it would meet potential new members halfway through social media, giving them an opportunity to connect with the organization in a way that didn't require finding a meeting. More

Pre-conference strategies to engage your participants
Midcourse Corrections    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A lot of energy, time and passion are put into planning a conference. Many focus on all the on-site logistics running smoothly. Conference participants focus on their experience. Their emotions range from the pre-conference anticipation and hype to the post-conference exhaustion. Often the conference ends abruptly. Some savvy conference organizers now see the face-to-face conference as one touchpoint in a series of customer touchpoints. They recognize that there is an ecosystem of customer experiences that start before the conference, happen during the conference and continue after the conference. More

Will Texas lawmakers cut their own benefits?
The Texas Tribune    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As they talk of cutting pension contributions and raising premiums for state employee health care, having state employees pay to park in state garages, and mandating layoffs and furloughs at state agencies, what are lawmakers doing to their own compensation and benefits? More

3 ways to connect your social media outposts
Acronym    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook, Twitter, your website, forums, newsletters, and so on: How do these pieces fit together? Here are three easy ways to connect your community and improve your online strategy. More

A case for reconsidering the way we've always done it
Leadership Now    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When "that's the way we've always done it" or "that's how I learned to do it" gets in the way of relevance or growth, it's time to take a step back and reconsider our stand. What has been done may have served well in a particular place and time, but may only be an irritation here and now. More

Remedies for a bad strategy hangover
Harvard Business Review    Share    Share on FacebookTwitterShare on LinkedinE-mail article
You can't do much to sugarcoat an outrageously bad decision. But it's important to know the difference between a one-time error in judgment and a decision to pursue a critically flawed strategy — in fact, your future career may depend on knowing the difference. More

Words make worlds: Association management, human ecology and iPod
Association Subculture    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Associations have known for some time that they need to change their way of thinking. For too long, they have aspired to be watered-down cousins to the for-profit corporate entity. They have adopted policies, procedures and practices better suited for "customer" as opposed to "member." They waste precious time on comprehending various management fads or how to apply corporate tools to their environment. Associations are literally societies within society. Sociologists have developed a canon of information on how societies form and evolve. If we accept their theories are applicable to nation-states, we can extend those principles to the non-profit trade and professional association, for indeed they run with the same basic engine. More

Higher hotel rates ahead
MeetingsNet    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After a bleak 2009, meetings started to come back in 2010 and occupancy rates came back too, jumping about 5 percent in 2010. Average daily rate, however, was slightly down as hotels were still working off short-term deals they cut in 2009 and early 2010 to fill rooms. With occupancy projected to rise another 2 percent in 2011, demand is expected to increase. Meanwhile, new supply is slowing as the number of new hotel projects in the pipeline decreases. More

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