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Conference growth rests squarely on attendance centricity
Midcourse Corrections
Since the dawn of time, things tend to follow the Pareto Principle with 80 percent of results driven by 20 percent of customers, give or take 10 percent. Translating this dynamic to the world of conferences and trade shows, in today’s competitively-charged business environment, it’s crucial that we understand and delight the customers and suppliers who are moving the profit needle most. Many segments will be served, but this elite group deserves extraordinary and highly customized attention. Without their loyalty and support, our value proposition unravels and in time, bottom line results decline.
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Viral impact: Using social marketing to extend event reach
Associations Now
Thanks to social media and other technology tools, your conference’s reach extends well beyond the venue walls and your attendees who are there in person. That’s exactly why event marketers are focused on what they can do to make an impact beyond a live event. A new study gives an inside look at how top brands are using social marketing to extend the reach and visibility of their events — and why it matters.
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CEO Recommended
Brought to you by the Fort Worth CVB
Networking that feels natural and leads to big ideas
Fast Company
One of the major components of joining an association is opportunities for networking. In a new book, “Get Big Things Done: The Power of Connectional Intelligence,” authors Saj-nicole Joni and Erica Dhawn contend the best kind of connections come when you focus on what you're best at and ask the right questions to find the missing link.
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PRODUCT SHOWCASE
  Aren't You Meeting in Amarillo?
Amarillo has the space for your “mane” event, including over 400,000 square feet at the Amarillo Civic Center Complex, combined with over 6000 lodging rooms. Add some great grazing places and our stable staff, and you have a site that makes horse sense!
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Financial policies support good governance
By Robert C. Harris
Too many associations get in trouble because the board of directors does not recognize good policy and procedure. Financial integrity is built upon solid financial policies. Policies are a subset of the organization's governing documents, and they guide volunteer leaders — in this case especially, the elected treasurer and a finance or budget committee. While every organization will have unique policies based on their situation and concerns, there a few common policies and rationale for their adoption.
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Looking for similar articles? Search here, keyword GOVERNANCE.


5 ways to supercharge your association's Facebook page
MemberClicks
So your association has a Facebook page. You’ve posted several status updates and even have a few likes, but something still seems to be missing. Why aren’t you getting the same results as others? If your organization’s Facebook needs more of a facelift, check out these five ways to supercharge your page.
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2 member trends hurting associations
Smooth the Path
It is easy to dismiss virtual reality as just another gaming platform, or too far in the future to worry about, or a silly application with no professional purpose, or even as a technology that is not for us, until we get a sense of Project Hololens. Yes, there are games and silly fun things to play with. But there are professional applications as well. Here are two member trends that associations are having a tough time answering that virtual reality could help solve.
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Building an online community strategy: How to acquire and engage your first prospective members
Socious
One of the biggest concerns organizations tend to have when launching a private online community is whether their target audience will actually participate. How do you start from zero?
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PRODUCT SHOWCASE
  Rediscover La Cantera Hill Country Resort

The best place to meet in San Antonio is even better. Remarkable things are happening at La Cantera as it undergoes a multi-million dollar transformation. The 115,000 sq ft of exceptional event space, 498 well-appointed rooms, championship golf and a destination spa will set a new standard for hill country meetings.
 


Why should associations use Instagram?
Association Adviser
You might be surprised how many of your members are using Instagram. It’s is one of the most widely adopted and heavily used social media platforms out there. But did you know it’s not just for teens, tweens and Millennials? More than 300 million people use Instagram to document daily work and life. Is your association taking advantage of its power?
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The public is listening and associations are spending
Event Garde
At one time, associations earmarked thousands of dollars for lobbyists. But that’s slowly shrinking, thanks to the advent of social media, blogs and citizen journalism. Whereas lobbying engages policy makers, public relations engages a public platform devoid of class, gender, race and socioeconomic divisions. So why the shift to public relations?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    2 huge changes you might not have noticed in the association world, but will (MemberClicks)
6 ways to attract engaged members in 2015 (Wired4Leadership)
Incorporating the old with the new at events (Associations Now)

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Colby Horton, Vice President of Publishing, 469.420.2601
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